PRSay

JUNE 21, 2022

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. Our reputation for this approach even led leaders of San Francisco Pride to ask us to lead their communications program for the first real Pride march since the pandemic. Photo of the author above right. It came in college.

Crisis Communications 163

Crisis Communications Course Crisis Communications 163

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products.

Brand 135

Brand Branding How To Radio 135

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Melissa Agnes

AUGUST 8, 2019

Most often, we hear about the massive breaches that happen to the biggest of brands. While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that demands immediate attention and proper action.

Case Study 234

Case Study Study Crisis Management Crisis 234

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . But quite frankly, the writing team should never have been in such a horrible position. But quite frankly, the writing team should never have been in such a horrible position.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. He can poke humor at the brand without sacrificing the brand or its reputation. A crisis communication vulnerability audit does the same thing.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. A press release is a short statement that has a lot to say about your brand. It’s a published statement that celebrates a milestone from your brand. It can also defend your brand’s reputation during a crisis.

Writing 59

Writing Product Launch Examples Consumer 59

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Communicating in a global crisis. The Firefly guide to shaping your reputation.

Reputation 133

Reputation Creativity Crisis Employee 133

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

Case Study 101

Case Study Crisis Study Crisis Communications 101

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. Jerry McGuire (1996) – Reputation Management.

Tools 170

Tools Government Crisis Public Affairs 170

Public Relations Sydney

JULY 31, 2018

They enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. The post Everything you need to know when writing a media release appeared first on Public Relations Sydney.

Writing 53

Writing Media Crisis Reputation 53

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. It gives you insights into customer concerns and perceptions about your brand.

Policies 101

Policies Construction Reputation Privacy 101

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

AUGUST 14, 2023

PR is a diverse field that shapes and manages reputations. PR professionals possess a unique set of skills including exceptional writing and storytelling abilities, strong interpersonal and relationship-building skills, critical thinking, and the ability to adapt to rapidly changing environments. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living?

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Corporate communication firmly established itself as a management function during the crisis. 46% of senior communicators report to the CEO, compared with a third prior to the crisis.

Corporate 113

Corporate Communications Government Crisis 113

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered.

B2B 159

B2B Apparel Product Launch Agency 159

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. Crisis Communications. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. You can find captivating blog posts on their site, ranging from Q&As to branding tips.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

Brand 60

Brand Branding Journalism Product Launch 60

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. Today, one comment on social can impact a brand’s reputation.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Trends 0

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen.

Facebook 157

Facebook Reputation Mobile Privacy 157

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products.

Strategy 265

Strategy How To Resources Employee 265

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry.

Small Business 52

Small Business Strategy eBook Reputation 52