ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. But there are good reasons why brands should stick with PR and marketing as the COVID-19 pandemic drags on, even if in a modified way. To be sure, the pandemic has changed everything, including how businesses market and promote their brands. Here’s why.

Marketing 225

Marketing Leadership Crisis Healthcare 225

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Brand Branding Crisis Management 133

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Generating brand awareness. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Mark My Words

MARCH 13, 2020

If ever there was a time for a new style of leadership to show up it is now, as brands descend into paralysis, travel is curtailed, healthcare is at breaking point and businesses, big and small are threatened with collapse. Leadership must be forward thinking and pragmatic and ensure communication is simple and empathetic.

Measurement 78

Measurement Healthcare Leadership Travel 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 134

Crisis Exercises Crisis Communications Reputation 134

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Spend two days mastering the latest and greatest in Communications Measurement.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

OCTOBER 8, 2019

You manage the crisis and you manage it well. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Here are four tips that will help manage the crisis: 1. Stay ahead of the story.

Crisis 87

Crisis Internal International Conference 87

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. How can communications professionals show leadership to help counter this epidemic of incivility? Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community?

Employee 128

Employee Crisis Reputation Creativity 128

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 108

Brand Branding Survey Customer Service 108

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world.

Communications 152

Communications Trends Nonprofit Radio 152

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. No measure of success. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

Onclusive

NOVEMBER 10, 2021

You can always come back and edit your setup to include more brand names or keywords that are important to you. Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Assess the implications of each PESTLE factor on your brand image.

Analysis 195

Analysis Corporate Reputation How To 195

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. How did the crisis affect the budgets and prices of online advertising?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PR News

JUNE 26, 2016

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog.

Leadership 90

Leadership Communications Blogging Brand 90

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Leadership blind spots like these are not unusual. Companies are increasingly treating internal communications with the same level of importance as external communications, and they’re going to great lengths to foster a strong company culture in recognition that employees are valuable ambassadors when it comes to branding and recruitment.”

Ethics 98

Ethics Employee Crisis Internal 98

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Without the right metrics, you haven’t got good measurement.”.

Internal 120

Internal International Measurement Analytics 120

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. Take the time to educate yourself, your team and leadership about the unfolding events. The findings? The findings?

Employee 78

Employee Leadership Consumer Internal 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Brand and business, company news, customer stories. Here are some specific areas you can measure.

Internal 158

Internal International Data Communications 158