Brand Crisis Communications Viral YouTube 
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube.
Prohibition
AUGUST 15, 2022
and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. No one cared.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Prohibition
JULY 10, 2019
Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.
PRSay
OCTOBER 25, 2017
The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.
Prohibition
DECEMBER 17, 2021
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.
MaccaPR
FEBRUARY 19, 2018
When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"
Sword and the Script
JULY 25, 2017
They recorded him drowning and uploaded the video to YouTube. The story went viral as news organizations picked up the story. How do incidents like this impact public sentiment for brands? 3) What about comparative communications? 2) Are we so conditioned to ignore advertising we no longer notice?
Expert insights. Personalized for you.
120 
Let's personalize your content