Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. Q: I work for a new brand.

Crisis 120

Crisis Social Media Crisis Communications Media 120

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. While each superhero exhibits distinctive strengths, they all have one thing in common: their storytelling ability.

Crisis Communications 36

Crisis Communications Social Media Media Relations Crisis 36

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Crisis Communications 45

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Social Media Advertising 165

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Crisis Communications 40

Solo PR Pro

OCTOBER 5, 2021

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.” Building a solo business.

Meeting 98

Meeting Handbook Newspapers Publicity 98

Ishmael's Corner

APRIL 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve certainly taken my shots at United over the years with posts ranging from “The Worst Customer Service Narrative in the History of Branding” to the recent “United Enters Third Stage of a.more.

Airlines 60

Airlines Storytelling Communications Customer Service 60

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Social Media Advertising 100

Ishmael's Corner

APRIL 17, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I have this theory that a PR crisis typically breaks down into five stages: more. I have this theory that a PR crisis typically breaks down into five stages: more.

Airlines 60

Airlines Storytelling Crisis Communications 60

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Social Media Publicity Course 150

Solo PR Pro

JANUARY 10, 2017

Brands have long used explainer videos in product sales but they also have value for service businesses. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Freshbooks does a nice job of storytelling in their explainer video. . Remember this one from Randy Pausch? .

Video 40

Video Marketing Strategy Case Study 40

Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Lisa guided her audience in how to craft compelling stories for every brand. Five Key Tools for Surviving the Modern Crisis– Ike Pigott, Consultant, Positive Position Media Consulting. Are you ready for a crisis? Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Crisis Crisis Communications Communications 40

Critical Mention

MARCH 1, 2018

If your brand isn’t known for something, use care when attempting to include it in your next campaign. Storytelling is an effective approach to many communication challenges. Maybe it was supposed to be funny – but it was considered one of the most embarrassing moments in the history of the show.

Social Media 80

Social Media Film Publicity Media 80

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 98

Media Relations Media Social Media Publicity 98

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 90

Publicity Social Media Pitching Storytelling 90

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity Crisis Communications How To Crisis 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Media 225

Media Report Advertising Advertising 225

Beyond PR

JULY 8, 2016

They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 I like writers who get excited about Canva and Photoshop, and I like designers who practice the art of written storytelling in their spare time. But this can run a little antithesis to many brands’ approaches.

Creativity 74

Creativity Marketing Storytelling Crisis Communications 74

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Pitching 60

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Content Marketing Advertising Advertising 60