Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 108

Brand Branding Survey Customer Service 108

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

JANUARY 14, 2022

Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Agencies must reevaluate success measurement with clients to better show value. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Trolls will find you. Bad things are possible.

Communications 162

Communications Trends Nonprofit Radio 162

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 177

Internal International Data Communications 177

Victorious PR

JUNE 15, 2023

PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks. Effective community engagement also involves actively listening to feedback, understanding community sentiments, and adjusting strategies accordingly.

Community 52

Community Education Leadership Guidelines 52

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

MARCH 26, 2020

These unprecedented measures bring up many questions create many questions. For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures. It’s also important to stay visible as you’re the one they look to for leadership. Be Transparent.

How To 88

How To Employee Financial Meeting 88

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation.

Crisis 136

Crisis Privacy Airlines Facebook 136

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 3) Can your brand add value to the conversation?

Trends 61

Trends Viral Analysis Crisis 61

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Leadership team. Security and IT.

Reputation 48

Reputation Handbook Exercises Groups 48

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. The measure of “best” in this case is unique page views.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PRSay

OCTOBER 8, 2019

Was your messaging on brand and did you win back your customer’s trust? . Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. Do an extensive audit and try to look at your own decisions objectively.

Crisis 87

Crisis Internal International Conference 87

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Prohibition

DECEMBER 13, 2021

A crisis is a disaster, an emergency situation that can be negative for the reputation and even survival of any business. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. Create a crisis plan and test it.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 190

Writing Communications Marketing B2B 190

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold.

Brand 105

Brand Branding Reputation Corporate 105

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 10) Two sides of the political issue for brands. Brands in Politics ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down.

Social Media 52

Social Media Media Writing Web 52

Landis PR

DECEMBER 4, 2023

Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. This is why human knowledge will forever be a necessity.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

MAY 15, 2023

Is this issue authentic to our brand? Stakeholders expect that before companies become involved in controversial social matters, they can back up public proclamations with their own measurable results. Employees want their leadership to use their platform to make positive changes. Get your own house in order first.

Company 52

Company Employee Leadership Policies 52