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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more. CRISIS LEADERSHIP NETWORK. Instagram offers users control over ad data.

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3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Hello, communicators: . Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. CRISIS LEADERSHIP BOARD. Instagram rolls out post suggestions.

When is it OK for your brand to weigh in on breaking news?

PR Daily

We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand. At worst, you will create a tone-deaf campaign that damages your brand reputation and hurts readers.

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Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

Hello, communicators: Following similar moves by Quaker Oats, Mars, the Washington Football Team and more, Dreyers Grand Ice Cream announced it’s changing the name of its Eskimo Pie bars to “Edy’s Pie.”. The company, which stopped the products’ production while it overhauled the branding to be more inclusive, said the bars with the new packaging will be available in 2021. CRISIS LEADERSHIP NETWORK. Instagram offers new features to mark 10th anniversary.

Report: 83% of millennials want brands to align with them on values

PR Daily

For audiences in the millennial demographic, it’s crucial for brand managers to demonstrate that they align on social issues. About two-thirds (65%) of millennials say they have boycotted a brand that took the opposing stance on an issue, and 62% favor products that show off their political and social beliefs. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Content Marketing Crisis Communications PR Industry Research Storytelling The Workplace

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. Here are today’s top stories: Instagram ditches ‘IGTV’ button. The shortcut didn’t net Instagram traffic; TechCrunch reported that only 1% of users downloaded the IGTV app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app” a Facebook company spokesperson tells TechCrunch. “We

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Hello, communicators: Publicis Groupe quickly distanced itself from its head of futures and insight, Tom Goodwin, after the former executive tweeted a controversial take on the COVID-19 pandemic. CRISIS LEADERSHIP BOARD. Instagram unveils ‘Reels’ to compete with TikTok .

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Communicators who want to talk about the economy must help break down the numbers, and that starts by looking at where job growth has come from in recent years. Here are today’s top stories: Instagram preempts privacy questions on new messaging feature.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Hello, communicators: . We exist to endear brands to all people. Our brand has been tarnished. The first paragraph of the apology also announces that its “brand has been tarnished,” saving the second paragraph for the remorse of the “pains and concerns” caused by the remarks. Even though video is the top content format, most brand managers are crafting them for Facebook, followed by their organization’s website. CRISIS LEADERSHIP NETWORK.

How brands should respond to the BLM movement

PR Daily

Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion. Although the initial eruption of Black Lives Matters protests occurred in late May following the death of George Floyd, the movement remains, and as a result, companies and brands have grappled with how to respond. Branding, as a concept and activity, is fairly recent. Now brands can be the ones pushing for change.

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. On Friday, Unilever announced it would halt Twitter, Facebook and Instagram ads through the end of the year: Given our Responsibility Framework and the polarized atmosphere in the U.S.,

Instagram expands hidden ‘likes’ test, Uber and DoorDash face contractor backlash, and an Italian bank gets ripped for password advice

PR Daily

Here are today’s top stories: Instagram widens its hiding of ‘likes’. — Instagram (@instagram) November 14, 2019. Instagram also said it’s “actively thinking through ways” for influencers to prove their value to brand managers without engagement numbers. In addition, we understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. Instagram cracks down on photoshopped posts.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Why it matters: Unexpected crises can quickly send communicators scrambling, but as you seek to respond quickly and transparently, remain flexible. Communication plans succeed with careful planning, as well as the ability to pivot when necessary. You can help them prepare through crisis exercises and drills. Adventurousness” was linked to the risks that communicators must take to stand out in headlines and grab wins for their organizations and clients.

How COVID-19 made concise messaging even more crucial

PR Daily

Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise.

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Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

Along with using hashtags such as #ad, disclosures on pictures (including via Instagram or Snapchat) must be superimposed on the image, not just in the description. Brand managers should share this information with their influencer partners to ensure these rules are followed. Here are today’s top stories: Instagram adds age requirement. — Instagram (@instagram) December 4, 2019.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. How politics and branding intersect.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

On July 3, Facebook, Instagram and WhatsApp also reported outages.) Here are today’s top stories: Study says Instagram influence is waning. A recent report by InfluencerDB reveals that average Instagram engagement (measured by an account’s “like follower ratio”) is declining, with engagement for those in the travel industry dropping 3.5% Related reading: Instagram enables marketers to boost influencers’ sponsored content.

GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King

PR Daily

Instagram pumps up ’Boomerang’ tools. — Instagram (@instagram) January 10, 2020. They also offer communicators additional ways to spice up short-form content that can attract consumers despite short attention spans. Why it’s important: A crucial element of crisis management is knowing what criticism should get a response—and which you should ignore.

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Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

PR Daily

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more. Hello, communicators: Verizon Media’s head of global diversity and inclusion, Ramcess Jean-Louis, says that the company’s approach to becoming “the No. He also reminds communicators that donations are “just a start.” Here are today’s top stories: Instagram commits to ‘ensuring black voices are heard’.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

On Wednesday, the Duke and Duchess of Sussex dropped a bombshell post on their Instagram profile, revealing a new brand called “Sussex Royal” and announcing that they are distancing themselves from their royal duties, splitting their time between the United Kingdom and North America: View this post on Instagram. Within your crisis strategies, assign and outline roles to accomplish response measures and make sure your workforce understands them and is actively involved.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Hello, communicators: Avocados from Mexico created a campaign that encourages consumers to celebrate Cinco de Mayo from home: Being indoors doesn’t mean you can’t celebrate #CincoDeMayo ! Those who enter photos of their dips using the hashtag #HomemadeCinco on Instagram can win $50 prizes each day of the sweepstakes: Image courtesy of Avocados from Mexico. Take stock of what you could give—whether its products or your expertise—to help your community as the crisis continues.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more. Think that’s not your problem as a communicator? According to the multi-stakeholder theory, communicators are responsible to more than just customers. If you still decide to partner despite an unsavory past, have your crisis response ready for the social media pitchforks once those posts are uncovered. PR crisis?

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. Hello, communicators: Jake Sanders, content strategist and owner of POSMarketing, shared the debut of “ROI: The Musical” for communicators’ stay-at-home enjoyment: *World Premiere* | "ROI: The Musical" | A comedy-musical-podcast-experience for anyone in business that's ever asked, "RO-Why are we doing this?"

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK.

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

PR Daily

Hello, communicators: There’s no “naughty list” for Tesco’s Santa this year, according to a new holiday ad from the United Kingdom-based grocer: The content is a lighthearted look at the struggles faced and allowances made throughout COVID-19. Noel Mack , Chief Brand Officer, Gymshark.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

The new policies can affect communicators outside of the political spectrum, such as nonprofits and government agencies that will have to be more careful with their content. PR, marketing and social media pros should also take this as a reminder of their responsibility to fight fake news and increase both transparency and trust within stakeholder communications and relationships. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

Is your company prepared to talk about hate speech?

PR Daily

While the line between employees’ private and professional lives is growing ever thinner—technology keeps them connected 24/7 and social media empowers them to be robust brand ambassadors—your employees are still individuals.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. View this post on Instagram. CRISIS LEADERSHIP BOARD.

Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. Luckily, modern technology means that communication and interaction can be easily facilitated online. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. It’s likely your company already has a mission statement, but how are you communicating that mission? Once you are communicating your mission, what is the response?

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . Mars announced a name change and visual overhaul to its rice brand: We listened.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. TechCrunch reported : First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. This means marketers and communicators will have new ways to engage consumers on their channels. Instagram to restrict some products.

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

PR Daily

Hello, communicators: Johnson & Johnson’s Band-Aid brand announced it’s launching bandages in a range of five shades to better suit diverse skin tones. View this post on Instagram. A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on Jun 10, 2020 at 7:00am PDT. ” Communicators, if your organization pledges to “do better,” list the ways in which you will make good on your commitment. CRISIS LEADERSHIP BOARD.

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Hello, communicators: Gretchen Goldman, research director in the Center for Science and Democracy at the Union of Concerned Scientists, tweeted a behind-the-scenes look at a recent interview with CNN : Just so I'm being honest. CRISIS LEADERSHIP NETWORK.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Hello, communicators: . Kraft Heinz’s cheesy noodle brand backtracked on its #SendNoods campaign after consumers lashed out at the family-friendly product for its suggestive marketing messages. CRISIS LEADERSHIP NETWORK.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more. Hello, communicators: . CRISIS LEADERSHIP BOARD. View this post on Instagram.