Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. The post Is Your Brand Messaging Recession-Ready? appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 174

Reddit Software B2B Mobile 174

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications Reputation SEO 52

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 108

Brand Branding Survey Customer Service 108

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Measurement 195

Stern + Associates

JUNE 22, 2023

His research and engaging lessons reveal that an organization’s communication team is a vital management function that executes strategy and builds the corporate brand. Communication is a strategic general management function and such an important tool. Many crises are ‘ predictable surprises’ that don’t have to happen.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It also involves crisis communication to mitigate damage to the company’s reputation. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Recognize heroes.

Crisis 176

Crisis Crisis Management Employee Retail 176

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

5W PR

MARCH 26, 2020

These unprecedented measures bring up many questions create many questions. For heads of companies looking for extra guidance during this time, we’ve compiled considerations for how to best handle and communicate office closures. Communication with employees is extremely important during this time. Be Transparent.

How To 88

How To Employee Financial Meeting 88

Reputation Us

NOVEMBER 15, 2021

Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. Employee abuse. A reputational crisis can happen to any business of any size. Recognizing The Big Risk. Insurers now recognize that risk and underwrite it like any other threat.

Insurance 97

Insurance Insurance Exercises Reputation 97

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Newhouse School of Public Communications, Jamie Ward, Ph.D. , A new era of crisis communication is upon us.

Social Media 101

Social Media Conference Media Corporate 101

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Flack's Revenge

OCTOBER 24, 2018

Conversely, organizations have a responsibility to explain how they are protecting themselves – and their employees and customers’ sensitive data. But some of the greatest damage caused by security lapses can be to brand and reputation – which in turn can adversely impact other things, like stock price and sales.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

AUGUST 16, 2016

A true definition of your brand. Once you are aligned on what you do, find the brand voice you’ll use to communicate. Develop a brand personality by describing it using adjectives, just like you would a person. A crisis communication plan. Social media crisis guidelines should be included as well.

Company 60

Company Guidelines Crisis Measurement 60

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. Our online polling platforms are seeing increased response rates too, so we are measuring changes in sentiment and engagement in unison to form a comprehensive view of the changing environment. BL: Brand participation.

Data 148

Data Public Affairs Crisis Analytics 148

Prohibition

DECEMBER 13, 2021

A crisis is a disaster, an emergency situation that can be negative for the reputation and even survival of any business. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Make sure you ask them: What the ‘Go to market’ messaging is?

Reputation 48

Reputation Handbook Groups Exercises 48

Critical Mention

JUNE 6, 2018

For example, prospective job applicants would much rather read reviews about your company from anonymous employees rather than hearing you brag about yourself. Today a consumer that talks about your brand is more important than you talking about your brand.” This is especially important in crisis communications.

Travel 83

Travel Social Media Crisis Trends 83

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. This quote could not be any more true for crisis planning. What situations can cause a crisis? Personnel matters. Natural disasters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. Do you need messaging and branding help? Crisis communications? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Waxing UnLyrical

AUGUST 1, 2019

In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. All of this means that PR crisis management is something that every organization of any size needs to consider. While remaining on-message is crucial, it’s also vital to stay relatable and empathetic.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views. Which is better: reach or time?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Burrelles Fresh Ideas

MAY 30, 2023

Related: Top 9 Tips for Accessible Communications Inclusive collaborations Making your PR campaigns genuinely accessible isn’t just about using measures that enable those living with challenges to adapt their consumption methods. This can be especially important when your PR activities are dealing with sensitive subjects.

How To 40

How To Ethics Education Creativity 40

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93