Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Without that base of knowledge, differentiation is extremely difficult.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics. Get creative with compliance.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. YouTube: How many views do they get? Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. ▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. The social organism evolves through memes and grows when you allow users to be creative with your content. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. It might mean providing quick tips in a video or on an infographic. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. It’s not a complete strategy for growing your business.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B companies, earned media and branded content ranked as the most effective digital tactics. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. Facebook today hosts more video views than YouTube does. The most effective brands on social media are ones that let their brand image and positioning spill over into the social sphere.

Social Media 120

Social Media Media Airlines Video 120

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

FEBRUARY 25, 2017

The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. She names more than a dozen functions including, the communicator, the creative and the technologist. We see it in business, government and non-profits too. In marketing, it’s become the CMO playbook.

Marketing 69

Marketing Employee Survey Social Media 69

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Piktochart : PIktochart is an online infographics tool. YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

“Can we stop using the term advertising, which is based on this model of polluting (content),” railed Jakeman, who was contemptuous of the pre-roll advertising that precedes video content on YouTube and other sites: “I hate it. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48