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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. PR is suddenly sexy again.

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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. What does that mean for PR pros? And suddenly Digital PR is in demand.

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9 expert tips for writing press release headlines

PR Daily

Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. When writing a press release, even experienced PR pros can get tripped up.

4 digital PR and social media lessons from your favorite celebrities

PR Daily

There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online. Rihanna and her brand have a combined 62.6 How can you adapt that approach to give your audience a behind-the-curtain look at your brand?

Now accepting submissions: PR Daily’s 2016 Digital PR & Social Media Awards

PR Daily

As one of PR Daily’s most popular programs, the Digital PR & Social Media Awards recognizes the most innovative communicators in PR and marketing. We’re looking for experts in digital communication to share their work with us—and the world.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline?

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Find the differentiating brand story: Weave that story into all your content so it shows how your brand stands out.

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Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

9 productive activities for PR pros during a summer lull

PR Daily

Here’s what PR pros can do with the downtime in slower summer months. We asked a few PR and communications pros for some ideas. Katheryn Watson, digital PR manager, Kaizen Agency. Jessica Fairfax, digital PR manager, Kaizen Agency.

Navigating authenticity and openness in the face of racial injustice

PR Daily

For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening. The impetus of ‘pausing’ right now does not imply that a brand needs to be quiet,” she says. “In

Newsjacking – An SEOs approach to improving rankings

Buzzstream

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value.

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How to use video in your media pitch

PR Daily

It is your “foot in the door” to reach a journalist and help them see your brand or product’s true story. RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Write much more and your pitch becomes white noise and readers might miss the actual story.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Couture.

Amazon stirs social media pot with tongue-in-cheek hashtag

PR Daily

RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Though it certainly wouldn’t be off-brand for the show to showcase an off-color remark on social media, many were confused by the show’s promoted Twitter hashtag.

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. g) Do Execs Know What PR Is?

The Deep Work Habits of 28 Highly Productive People

ZudePR

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​.

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The Wildfire way of measurement in PR

Wildfire

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work.

10 essential skills for the future of PR

PR Daily

In 2012, I wrote a post titled " 10 skills the PR pro of 2022 must have." Here's a new list of skills for the PR pro of the future (with notes about what's been updated and deleted from that initial list in 2012). Though the ability to write social media ads on networks like Facebook, Twitter and Instagram hasn't changed, the skill set to manage complete campaigns on these platforms has evolved. A deep understanding of traditional, digital and business analytics.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

4 Common Traits of Modern-Day Marketing Geniuses

GroupHigh

It takes more than a creative idea to get your brand to stand out; eschewing the status quo altogether is what makes great marketing over good marketing. He lived and breathed by the philosophy that branding is everything.

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4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

Fortunately, the meteoric rise of big data in the business world has made given brands the ability to execute an influencer campaign with the upmost precision. Content creation for a single brand is one thing. For the most part, giving the influencer creative freedom is the best option.

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Just the way organic food is good for our health, organic traffic is the best for your brand. As the audience grows to trust your brand, the chances members of it will convert grow.

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How to Get On in New Communications: Be Nice

ZudePR

We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Philippe hosts the popular weekly European PR podcast www.wagthedog.fm.

PRoust Questionnaire: Helen Reynolds

PR Conversations

What are your most striking characteristics as a PR practitioner? Unlike the stereotype of the PR practitioner — as the champers-quaffing, designer-body-con-dress-wearing, VIP – I’m more of a whisky down the pub, earnest, and not very trendy type. Why do you work in PR?

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4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

A fun-loving and free-spirited turtle, he has a Southern Cal-style with a creative, artistic and adventurous side. Growing up as digital natives has given them a unique position in the marketing world. RELATED: Did you use social in an innovative way to accomplish PR goals?

How one PR manager turned her hobby into a dream job

PR Daily

Brittany Luiz , PR and media relations manager at Tombow , felt like the “stars aligned magically” when she found her job at the office and craft supply manufacturer in 2015. She’d always been drawn to writing and storytelling. Shifting her mindset was key to finding success in PR.

PR pros predict which industry trends will matter most in 2019

PR Daily

With every new year it’s important for PR professionals to reflect on the prior 12 months’ successes and failures—and to prepare for what the coming year might bring. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].