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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently - Strategy

As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced. Fox Sports didn’t exist. It’d end up being the greatest television steal of all time. But first, the network had 6 months to create Fox Sports from scratch.

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Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. Either way, we can conclude that sports fans will have to adjust to several differences this year.

Sports 111
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Why Lebron James is a PR Superstar

Critical Mention

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture.

Sports 117
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10 Influencers Who Dominate Brand Promotion

Critical Mention

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87
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Why Earned Media is More Important Than Ever

Critical Mention

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Resources: [link] [link] [link] [link].

Media 113
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Behind the Headlines with Erik Wheater

Cision

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. What are some of the biggest pitching mistakes brands make? Moving around effectively in the media industry can be daunting.

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Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. In gaming, user-generated content makes up 95 percent of all views , with content by the game publishers making up the remaining 5 percent.

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