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What you can learn from Netflix’s brand journalism layoffs

PR Daily

They announced they’d lost subscribers, would be canceling many programs and, finally, that they’d laid off staffers with Tudum , their brand journalism arm launched just seven months prior. It’s a content marketing job, essentially. Brand Journalism Featured

Why and how companies are turning to brand journalism

PR Daily

Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It differs from content marketing and a traditional corporate blog in several ways. The story(telling) behind brand journalism.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. When it comes to freelance content marketing , however, the parameters are often less clear. Fact-Checking appeared first on Contently.

10 tips for building a community around your brand

PR Daily

As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix. The most successful brands communicate their values through their actions and within the communities they cultivate on social media. Is your brand ready?

The News is Recycling Much of its Content; Implications for PR and Content Marketing

Sword and the Script

As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. Then in May and June of 2020, the volume of recycled content jumps to as high as 30%. Need help with marketing or PR?

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. Communicators from an array of industries will attend, seeking new strategies for telling their brands’ stories to today’s increasingly distracted and time-pinched audiences.

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets. To continue product-by-product is like using an eyedropper to empty the ocean—ineffective, inefficient and frustratingly insufficient to protect consumers,” Adler writes.

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. you might write, "I've seen how companies.".

Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. The same is true of content. Some argue content is king, and others say it’s a commodity. Well-research and well-written content that fills a niche is still quite rare. Myth 2: Content marketing doesn’t yield credibility.

3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique. If we build your content, they’ll read it. Communicators need content that makes their job easier. Creating powerful new content is critical to business success.

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

PR Daily

The soda brand launched its grant program in 2020 as a response to the uptick in outdoor recreation during the pandemic as outdoor organizations struggled with declines in funding. Seriously, this is insane given their target market.

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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

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3 Questions to Ask Before Diving Into Brand Journalism

Cision

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Why Are You Writing? For Whom Are You Writing? What Are You Writing?

3 Factors That Shape Your Brand Journalism Strategy

Cision

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Want to deliver valuable content in 2016? Episodic Content .

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.

5 website issues that hurt your brand reputation online

PR Daily

When it comes to managing your business’ online reputation, most public relations professionals focus on the conversations taking place on social media, producing content that promotes the brand and managing potential crisis situations. Search Engine Journal reports that 28.5%

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. In other words, the stories he writes must appeal to as many people as possible.

Tesla denies discrimination allegations, travel brands fail to win over Black travelers and Unilever hints at Ben & Jerry’s return to Israel

PR Daily

” OpenTable’s list demonstrates how a brand can tell a story using its accumulated user data, tying into the upcoming holiday to get headlines. To build universal trust, travel brands must prove their commitment to inclusivity.”.

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7 key components of successful content marketing

PR Daily

These days, few marketers would dispute the need for a thoughtful and robust content marketing strategy. Most brands are upping their investments and output for content creation and dissemination, but that doesn't mean all those dollars are well spent. The effectiveness of your content marketing will depend heavily on your brand and its marketplace. Effective content marketers aren't defined solely by which channels and tactics they use.

Shopping for Content Marketing in the Discount Store [UML]

Sword and the Script

There may well be a disconnect between strategy and execution in B2B marketing. For all the sophisticated visual representations of the buyer’s journey – Venn diagrams, inverted funnels and figure-eight models – the net result of these meetings often boils down to increasing the volume of email marketing or spending more on PPC. It’s been a trend in content marketing too. Marketing output volume is to scale what shouting is to intelligence.

All brands are media: The biggest lie the marketing industry has ever told

Communications Conversations

One of my favorite blogs is the Content Strategist. It’s full of interesting, insightful and easy-to-read posts about everything in the content world. And it’s full of stories that bang on the “all brands are media” drum. The blog, after all, is written by Contently, a content shop with clients like Coca-Cola and AMEX. And Contently is hardly the only one banging that drum either. All brands are media.

How influencer and content marketing will shape PR in 2018

PR Daily

The power that content and influential social media users wield isn’t new—but tapping into it will take new tricks. However, the shape and reign of both has been affected by a barrage of brand messages, the fake news crisis, PR and marketing budgets and more. The new shape of influencer marketing. If your organization hasn’t yet latched onto influencer marketing, be prepared to in 2018. People put their trust into other people, not brands.

Why former journalists can make terrific content marketers

PR Daily

When organizations' leaders want to enhance their brand and take advantage of their prospective clients’ hunger for information, they often turn to content marketers to create engaging content that develops leads and advances them through the all-important funnel. However, they rarely look beyond the content. After all, it’s the content that develops leads, not the creator. Anyone can write, right? Good research drives good marketing content.

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

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New Google News Lab could help content marketers

PR Daily

Google has introduced its News Lab, and while it’s targeted to help journalists, content marketers will likely also find it useful. newslab , offers tools for content creators—mainly journalists and media entrepreneurs, according to the video below—to tap into “the democratization of media.”. details what these content creators can expect: Our mission is to collaborate with journalists and entrepreneurs to help build the future of media.

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3 ways to add pizazz to your press release’s headline

PR Daily

They’re not meant to be filled with fluffy marketing language. If you don’t write something with pizazz, your press release won’t go far. Brand Journalism Content Marketing Media Relations Speechwriting Writing & Editing

Content marketing – it’s not just content for contents sake

Prohibition

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more. recently shared an important content marketing lesson on LinkedIn.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

It’s the missing ingredient when things go wrong, the secret weapon behind new branding success. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more.

During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

Here are some tips for removing buzzwords from your writing: Read your writing out loud. Most readers are scanners, so try to replicate their experience to test your content and see if you deliver your key messages.

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button. Source: I-Scoop: “ Content Sharing and Storytelling: Why and How People Share Content.”. Writing is hard.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your brand’s family. That can better power your content and expand your brand’s reach.

5 Steps to Creating a Strong Brand

Critical Mention

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest.

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IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Cosmetic brands quietly drop talc from products.

Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

PR Daily

In its apology, Tesla pledged to establish a unit that would focus on delivering customer satisfaction,” reports The Wall Street Journal. Also remember that, though the standards of communication your brand sets in various markets may differ, your stakeholders remain globally connected.

5 tactics for successful survey research in times of uncertainty

PR Daily

More often than not, the findings can be leveraged by the product, marketing and sales teams, as long as the topic was closely tied to your business’ communication objectives in the first place. Host a webinar using the survey findings as a platform to highlight your brand’s capabilities.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why. Most of them do this with gated content and in a bit of sleight of hand, pass that captured email off to an SDR to follow up.

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How to generate authentic brand advocacy from your employees

PR Daily

They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts. RELATED: Share the content that captivated audiences ].

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more. Introducing our latest groundbreaking brand, Workplace Wellness Insider.