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Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets. Check out the infographic here.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Context conscious content.

Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Content Marketing Assets.

Fact-verification checklist for content marketers

PR Daily

Amid the tsunami of fake news, skepticism about the legitimacy of content and outright hostility for the written word, fact-checking is making a comeback. For content marketers keen on getting it right, Visme has created a handy infographic. The checklist jogs your Journalism 101 memory to spell names correctly, cite primary sources, double-check your math, confirm attribution and verify dates and times. Three cheers for accuracy!

Infographic: Tips for creating ‘big rock content’

PR Daily

How do you ensure your content strategy will create something your audience can’t ignore? When building a content strategy, it’s important to start with something big. FREE DOWNLOAD: How to create content that converts leads into sales ]. Steps for creating “big rock content”.

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. And that’s the theme for this week’s Unscripted Marketing links [UML].

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare? WEBINAR: Cisco shares its best brand journalism and social media tips. For more insights, check out the Orbit Media Studios infographic below

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. Brand Awareness.

5 ways to use LinkedIn for content marketing

PR Daily

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. A great way to interest your online community is to provide helpful information such as listicles, how-to articles and infographics.

Infographic: What can help your content sizzle this year?

PR Daily

This guide shares more content marketing trends for 2019. It’s past time take stock of your content marketing efforts. Crafting quality, original content is a great way to drive website traffic, boost SEO, establish yourself as an authority and build trust at a time when a premium is places on brand authenticity. Most consumers don’t even mind marketing content, as long as it provides value. Google values long-format content very highly.

Infographic: 19 tips for getting better SEO with images

PR Daily

Google image search accounts for 21% of search volume, according to an infographic from SEO Sherpa. The infographic goes on to explain how you can format and tag your images so they help you get more traffic to your website. Choose file names that will help users find your content. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. The post Infographic: 19 tips for getting better SEO with images appeared first on PR Daily.

What is the future of the press release?

PR Daily

Instead, audiences want multimedia content that is pithy, well-packaged, informative—and entertaining. Online content requires more than a couple of tepid quotes from your CEO in a press release. “I

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Why telling sustainability stories is important year-round

PR Daily

What are some common mistakes brands make when forming ESG storytelling initiatives? So much of the content is not discoverable by the automated tools used by ESG ratings and rankings researchers, and by search engines. Not every piece of content needs to be highly produced.

5 keys to successful media relations right now

PR Daily

But if you follow her outside of her regular coverage, she also pens a weekly newsletter called True Colors , which highlights journalism and other multimedia work by women of color. Be a helper, keep your pitches snappy, and do your research before hitting send.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Will the new features make the app a better fit for brand campaigns? However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages.

Infographic: How to bolster your SEO performance on Google

PR Daily

This infographic from DCI shares tips on how to improve your SEO ranking and ensure Google values your contribution to the world wide web. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. To get the big picture on how you can improve your SEO performance on Google’s platform, see the full infographic. The post Infographic: How to bolster your SEO performance on Google appeared first on PR Daily.

Infographic: Visual marketing statistics to guide your 2019 efforts

PR Daily

Are your images and infographics keeping your readers engaged? Consider these tips on how to keep your visual content ahead of the curve. Content might be king, but some content types perform far better than others. Savvy marketers know that visual design is an essential element of their content strategy. Is your content going to stack up against the competition? FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

94 helpful, handy content marketing resources

PR Daily

Content creation is one of the biggest challenges marketers face today. According to the 2019 Content Marketing Institute Content Management & Strategy Survey , 45% of marketers cited content production workflow as one of their biggest strategic challenges, and 44% bemoaned lack of budget. 10-11 in New York City for our Writing & Content Creation Conference ]. Visage : A design tool that makes branded content creation simple.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Mattel’s infant and preschool brand, Fisher-Price, unveiled a new product line of role-play toys inspired by remote working during COVID-19. “My Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more. Editor’s note: Ragan Communications may earn a commission through our affiliate partnerships when purchasing items in our content.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms.

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more. The simple social media effort highlights the power of being real on your brand’s social media profiles.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. What are the factors that help a brand build its reputation?

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Influencers drop in popularity, but remain effective

PR Daily

Fewer content marketers used influencers in 2019 than they did in 2018, but those that did take advantage of influencer marketing were pleased with the results. Some marketers believe influencer marketing is a fad that will pass, but those who have bought in believe it makes a big difference. Content marketers who worked with influencers in the past year said they would definitely use the tactic in the future, according to research from HubSpot.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. You can view the entire infographic here. How are you adjusting your content and marketing campaigns?

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

The flowchart and Venn diagram are just two ways you can offer marketing messages in more fun and shareable ways. Have you used charts, infographics or diagrams to highlight a value proposition or engage with social media fans? What do you think about brand managers who lean into memes?

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Here are today’s top stories: Brand managers promote #GivingTuesday. ” Starbucks latest effort offers an excellent example of corporate social responsibility that fits both its brand and the current landscape during the COVID-19 crisis.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.

How to edit a story

PR Daily

I work with writers and brand journalism teams across the country, and I consider myself lucky to edit many of their stories, from news and features to profiles and opinion. Focus on what the numbers reveal, and pull the actual data into a chart or tidy infographic.

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Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

On its website, the brand writes : . How does your crisis strategy match up with this infographic? This might mean creating bite-size videos and other content, or experimenting with app filters to increase interaction and retention.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? Along with increasing reach for branded messages, podcasts also pump up purchase intent, with 12.8%

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. Monitor mentions of your brand as well as conversations regarding members of your leadership, as well as employees or influencers with whom you’re partnering.

Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career

PR Daily

Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more. However, not all infographics are created equal. More insights about infographic marketing here: [link].

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Red Website Design recently shared an infographic with 20 technical SEO tips to help you rank higher on Google, which includes making your website and content mobile-friendly and boosting loading speed. You can check out the entire infographic here.

21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? If you’re a helper brand, show empathy.

Infographic: How to use color to draw more web visitors

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Learn more about color psychology in web design by checking out the infographic from MyBizNiche. Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. The post Infographic: How to use color to draw more web visitors appeared first on PR Daily. Infographics Marketing Visual & Video Communications

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