Sword and the Script

DECEMBER 21, 2021

Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

DECEMBER 20, 2018

The thing about marketing is that to fill your net you have to fish where the fish are. And social, with its free and open access; bountiful, ever-shifting demographic landscapes; bright, new shiny platforms; trolls and black holes, represents an ocean of opportunity marketers simply cannot afford to ignore. Be Helpful.

Marketing 244

Marketing Social Media Facebook Community 244

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Learn how to amp up your content marketing with influencers. Similarly, brands will lose their followers and reputation if they aren’t prepared for crises.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? The narrative this year seems to be following stories from previous years, detailing pharma’s involvement with the US opioid crisis and the varied repercussions. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 104

Media Pitching Trends Resources 104

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 2) 3 Studies that Challenge Marketing Assumptions [UML]. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Solo PR Pro

JANUARY 7, 2019

Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Using Schema.org/speakable code to identify and mark audio snippets on your site or in contributed content (check out this WordPress plug-in to help). Crisis Management in the Digital Age. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 191

Writing Communications Marketing B2B 191

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 billion pieces of editorial content.” As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. there’s a lot you can do to prepare for a crisis.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 188

Marketing Content Marketing Data Social Media 188

Sword and the Script

MAY 23, 2017

The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards.

SEO 65

SEO Tools Engineering Web 65

Cision

JULY 13, 2015

In fact, having a personality will help develop your personal brand even more.” Click here for eight steps to handling crisis! We have to move beyond simple sales and marketing and realize that relationships are the new currency and return on relationship will enhance all your personal and business efforts.”

Writing 120

Writing Social Media Community LinkedIn 120

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible.

Media 103

Media Radio Print Newspapers 103

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). Aggregation is an old practice in journalism, and digital transformation has only encouraged it. It’s not just accusations of bias.

Media 99

Media Journalism Content Marketing Wikipedia 99

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. My degree and early work was in broadcast journalism. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. When Journalism Fails to Deliver (May 2016). Content Marketing Is So Last Year (January 2016). Russia’s Media Trolls (May 2014).

Journalism 28

Journalism Guidelines Government Training 28

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. What’s more alarming are indications that journalism is under siege for its role in democracy. Aggregated news is not original journalism.

Journalism 209

Journalism Radio Local Study 209