B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds
Sword and the Script
AUGUST 29, 2017
Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.
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