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4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design.

Airlines celebrate return of international air travel, most comms leaders report to the C-suite, and Walmart completes regular driverless deliveries

PR Daily

Hello, communicators: Mars Wrigley’s Orbit Gum is giving away a peppermint-scented ugly holiday sweater that dispenses gum, comes with mini multi-colored Christmas lights and has built-in mistletoe. lifting pandemic international travel ban. CRISIS COMMUNICATIONS.

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YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

PR Daily

Hello, communicators: Mobile payment app Venmo conducted a 24-hour giveaway, the #VenmoU Cash Drop, as a collaboration with rapper Jack Harlow in an effort to help college students offset tuition costs as the new school year begins. CRISIS COMUNICATIONS.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. International Association of Business Communicators (IABC) World Conference.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets. Far from being frivolous or ornamental, they’re extensions of our own humanity and an important communication tool.”.

White House shares plans to lift international travel ban, fewer Americans get their news from social media, and L’Oréal reaches sustainability milestone

PR Daily

Hello, communicators: Dating app OkCupid has introduced a profile badge that marks a user as “pro-choice,” allowing users to filter their compatibility searches for like-minded matches. Here are today’s top stories: White House shares reasoning for lifting international travel ban.

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IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response

PR Daily

Hello, communicators: Today is a big day for couples, greeting card companies and romantic Italian restaurants around the world. The Social Media Career Survey is a follow-up to a 2020 report by the Institute for Public Relations, Ragan Communications and the University of Florida.

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

PR Daily

Hello, communicators: PepsiCo announced that it will award $5,000 to 40 community organizations focused on the outdoors as part of the MTN DEW Outdoor Grants program. The acquisition comes as Microsoft has announced its own internal review of sexual harassment policies and safeguards.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.

How are brands defining employee experience in core values statements?

PR Daily

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. "Brand purpose" is a house of cards that collapses in the lightest breeze.

How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

PR Daily

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more. CRISIS COMMUNICATIONS. Both internal and external communicators are encouraged to participate.

Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

PR Daily

Hello, communicators: A new study from Skyscanner shows that the highlight of 2021 for many Americans was the return of travel. For communicators looking to draw a crowd, setting your event in a special destination will be crucial for enticing leery travelers. CRISIS COMMUNICATIONS.

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Twitter rallies to support HBO Max intern after email gaffe, smartphone is essential tool for low income Americans, and airlines seek government help on messaging

PR Daily

In one instance, a customer clapped back at the Hooters brand Twitter account for mocking Wingstop’s decision to sell thighs. Wingstop stepped up, amping up the Twitter spat and responding in the brand’s typically saucy voice: beef? Dear Intern, It's an email.

Tesla denies discrimination allegations, travel brands fail to win over Black travelers and Unilever hints at Ben & Jerry’s return to Israel

PR Daily

Hello, communicators: Restaurant reservation booking website OpenTable has unveiled its annual list of the 100 most romantic restaurants in America, analyzing over 12.4 To build universal trust, travel brands must prove their commitment to inclusivity.”.

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Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

PR Daily

Forbes wrote : A list of 77 stores that will be closed circulated over the weekend and was obtained from someone believed to be a former employee who said it was understood to involve Kmart branded stores in “the majority.” When it comes time to close shop, it is important for communicators to share the news and be transparent , but to take care of stakeholders like employees first. For content marketers in 2019, the written word is still the king.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Hello, communicators: Jack Dorsey, founder and chief executive of Twitter, recently listed his first tweet as a non-fungible token on the Valuables marketplace , and the current bid is at $2.5 Here are today’s top stories: Brands celebrate International Women’s Day.

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United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

PR Daily

Hello, communicators: Today is National Coffee Day, and Starbucks is celebrating the occasion by offering free coffee at participating locations while reminding customers that 2021 is also Starbucks’ 50th anniversary. Both internal and external communicators are encouraged to participate.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

McAfee partners with Peloton on software bug warning, 9 drivers of brand authenticity, and Southwest explains grounded flights

PR Daily

Hello, communicators: Digital travel planning site Tripadvisor has had a busy month. The membership and subscription model, meanwhile, offers the opportunity for personalized communication that can lead to more valuable, granular audience data and insights. CRISIS COMMUNICATIONS.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

When is it OK for your brand to weigh in on breaking news?

PR Daily

Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS .

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

Hello, communicators: Brands and organizations have gone to great lengths to promote vaccine awareness and encourage vaccinations among stakeholders. The email does, however, allude to the company having relevant internal information regarding the mental health effects of its platforms.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.

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How to manage and mitigate writing-related anxiety

PR Daily

FREE GUIDE: The role of managers during COVID-19, social unrest—and the next big crisis ]. Brand Journalism Content Marketing Crisis Communications Executive Communication Internal Communications Leadership Communications PR Industry Speechwriting The Workplace Writing & Editing

2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans

PR Daily

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more. Both internal and external communicators are encouraged to participate.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Hello, communicators: Google is offering an engaging look at its former Doodles as people continue to stay at home, encouraging users to interact with each day’s embedded game or feature. Video has become a key tool for communicators in a crisis. CRISIS LEADERSHIP BOARD.

CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform

PR Daily

Hello, communicators: Pepsi announced it will bring back Crystal Pepsi to celebrate the 30th anniversary of the colorless soft drink. On net, the labor market is gaining a ton of jobs every month.”. Both internal and external communicators are encouraged to participate.

CVS to close 900 stores, CEOs share concern about hybrid remote work, and Ford’s semiconductor partnership aims to solve bottleneck

PR Daily

Hello, communicators: Seasonal messaging campaigns can take many creative forms around Thanksgiving, from Butterball launching a TikTok series supplementing its annual turkey hotline to Tums announcing a partnership with comedian Ronny Chieng that offers heartburn relief tips on Twitter.

Credit Suisse chairman resigns after flouting COVID restrictions, pregnant women in PR report rising workplace hostility, and PBR’s errant tweeter offers lessons

PR Daily

Hello, communicators: Uber CEO Dara Khosrowshahi apologized to dogs and offered their owners $10 off the next order after several users complained that the doorbells at the end of recent Uber Eats commercials were triggering canine outbursts.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. — Twitter Marketing (@TwitterMktg) April 27, 2020. CRISIS LEADERSHIP BOARD. Disney creates branded face masks.

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Doordash hails new investment in workers, how Gen Z uses LinkedIn, and Elle Magazine pledges to go fur free

PR Daily

Hello, communicators: Discount stores T.J.Maxx, Marshalls and HomeGoods have launched a giving campaign in partnership with actress and musician Brandy through a virtual snowball fight over TikTok. Meanwhile, 70% said that the content shared on LinkedIn is relevant to them.

BP divests from Russian-held interests, shoppers weigh returning to stores and Estée Lauder fires executive over racist Instagram post

PR Daily

Hello, communicators: If your kids have been noticeably more zen the past few weeks, you can thank Alo Yoga. Regional variability of COVID-19 infection rates and mask mandates means retailers’ communications plans should continue to prioritize health and safety,” the report says.

Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes

PR Daily

Hello, communicators: Food brand Dole has launched a campaign to remind kids and parents about the benefits of its fruit bowls, which have long been a staple of school lunches. Both internal and external communicators are encouraged to participate.

Why and how companies are turning to brand journalism

PR Daily

I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism.

Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

Hello, communicators: Step aside, participants of fast food’s “chicken sandwich wars.”. Why it’s important: Safety preparations and crisis communications are well underway in Minneapolis as the city and its organizations prepare for more protests and crises.

British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

PR Daily

Hello, communicators: Uber and Visa have partnered to launch the Grants for Growth program, which will provide $1 million in grants to small businesses in the 10 U.S. Here are today’s top stories: British supplier OVO Energy apologizes for ‘poorly judged’ content.

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