Expert insights. Personalized for you.
Hello, communicators: Step aside, participants of fast food’s “chicken sandwich wars.”. Why it’s important: Safety preparations and crisis communications are well underway in Minneapolis as the city and its organizations prepare for more protests and crises. MORE
Hello, communicators: Today is a big day for couples, greeting card companies and romantic Italian restaurants around the world. The Social Media Career Survey is a follow-up to a 2020 report by the Institute for Public Relations, Ragan Communications and the University of Florida. MORE
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. International Association of Business Communicators (IABC) World Conference. MORE
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism. Build a great internal team. MORE
Hello, communicators: Today is National Coffee Day, and Starbucks is celebrating the occasion by offering free coffee at participating locations while reminding customers that 2021 is also Starbucks’ 50th anniversary. Both internal and external communicators are encouraged to participate. MORE
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more. Both internal and external communicators are encouraged to participate. MORE
Hello, communicators: Mobile payment app Venmo conducted a 24-hour giveaway, the #VenmoU Cash Drop, as a collaboration with rapper Jack Harlow in an effort to help college students offset tuition costs as the new school year begins. CRISIS COMUNICATIONS. MORE
In one instance, a customer clapped back at the Hooters brand Twitter account for mocking Wingstop’s decision to sell thighs. Wingstop stepped up, amping up the Twitter spat and responding in the brand’s typically saucy voice: beef? Dear Intern, It's an email. MORE
Hello, communicators: Uber CEO Dara Khosrowshahi apologized to dogs and offered their owners $10 off the next order after several users complained that the doorbells at the end of recent Uber Eats commercials were triggering canine outbursts. MORE
Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. MORE
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World. MORE
I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. MORE
Hello, communicators: Pepsi announced it will bring back Crystal Pepsi to celebrate the 30th anniversary of the colorless soft drink. On net, the labor market is gaining a ton of jobs every month.”. Both internal and external communicators are encouraged to participate. MORE
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready. MORE
Hello, communicators: A new study from Skyscanner shows that the highlight of 2021 for many Americans was the return of travel. For communicators looking to draw a crowd, setting your event in a special destination will be crucial for enticing leery travelers. CRISIS COMMUNICATIONS. MORE
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets. Far from being frivolous or ornamental, they’re extensions of our own humanity and an important communication tool.”. MORE
Hello, communicators: PepsiCo announced that it will award $5,000 to 40 community organizations focused on the outdoors as part of the MTN DEW Outdoor Grants program. The acquisition comes as Microsoft has announced its own internal review of sexual harassment policies and safeguards. MORE
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. "Brand purpose" is a house of cards that collapses in the lightest breeze. MORE
Forbes wrote : A list of 77 stores that will be closed circulated over the weekend and was obtained from someone believed to be a former employee who said it was understood to involve Kmart branded stores in “the majority.” When it comes time to close shop, it is important for communicators to share the news and be transparent , but to take care of stakeholders like employees first. For content marketers in 2019, the written word is still the king. MORE
Hello, communicators: Food brand Dole has launched a campaign to remind kids and parents about the benefits of its fruit bowls, which have long been a staple of school lunches. Both internal and external communicators are encouraged to participate. MORE
Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more. CRISIS COMMUNICATIONS. Both internal and external communicators are encouraged to participate. MORE
Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand. MORE
Hello, communicators: If your kids have been noticeably more zen the past few weeks, you can thank Alo Yoga. Regional variability of COVID-19 infection rates and mask mandates means retailers’ communications plans should continue to prioritize health and safety,” the report says. MORE
Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS . MORE
Hello, communicators: Restaurant reservation booking website OpenTable has unveiled its annual list of the 100 most romantic restaurants in America, analyzing over 12.4 To build universal trust, travel brands must prove their commitment to inclusivity.”. MORE
Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design. MORE
Hello, communicators: Google is offering an engaging look at its former Doodles as people continue to stay at home, encouraging users to interact with each day’s embedded game or feature. Video has become a key tool for communicators in a crisis. CRISIS LEADERSHIP BOARD. MORE
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. MORE
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. MORE
Hello, communicators: Brands and organizations have gone to great lengths to promote vaccine awareness and encourage vaccinations among stakeholders. The email does, however, allude to the company having relevant internal information regarding the mental health effects of its platforms. MORE
Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK. MORE
Hello, communicators: Uber and Visa have partnered to launch the Grants for Growth program, which will provide $1 million in grants to small businesses in the 10 U.S. Here are today’s top stories: British supplier OVO Energy apologizes for ‘poorly judged’ content. MORE
Hello, communicators: Mars Wrigley’s Orbit Gum is giving away a peppermint-scented ugly holiday sweater that dispenses gum, comes with mini multi-colored Christmas lights and has built-in mistletoe. lifting pandemic international travel ban. CRISIS COMMUNICATIONS. MORE
Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ##aquariumofthepacific. ? MORE
Hello, communicators: Discount stores T.J.Maxx, Marshalls and HomeGoods have launched a giving campaign in partnership with actress and musician Brandy through a virtual snowball fight over TikTok. Meanwhile, 70% said that the content shared on LinkedIn is relevant to them. MORE
Hello, communicators: Dating app OkCupid has introduced a profile badge that marks a user as “pro-choice,” allowing users to filter their compatibility searches for like-minded matches. Here are today’s top stories: White House shares reasoning for lifting international travel ban. MORE
Hello, communicators: Seasonal messaging campaigns can take many creative forms around Thanksgiving, from Butterball launching a TikTok series supplementing its annual turkey hotline to Tums announcing a partnership with comedian Ronny Chieng that offers heartburn relief tips on Twitter. MORE
Hello, communicators: Jack Dorsey, founder and chief executive of Twitter, recently listed his first tweet as a non-fungible token on the Valuables marketplace , and the current bid is at $2.5 Here are today’s top stories: Brands celebrate International Women’s Day. MORE
FREE GUIDE: The role of managers during COVID-19, social unrest—and the next big crisis ]. Brand Journalism Content Marketing Crisis Communications Executive Communication Internal Communications Leadership Communications PR Industry Speechwriting The Workplace Writing & Editing MORE
Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. — Twitter Marketing (@TwitterMktg) April 27, 2020. CRISIS LEADERSHIP BOARD. Disney creates branded face masks. MORE
Hello, communicators: Digital travel planning site Tripadvisor has had a busy month. The membership and subscription model, meanwhile, offers the opportunity for personalized communication that can lead to more valuable, granular audience data and insights. CRISIS COMMUNICATIONS. MORE
Brand Content Marketing Crisis Communications International PR Daily
AUGUST 6, 2020
Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design.
PR Daily
NOVEMBER 9, 2021
Hello, communicators: Mars Wrigley’s Orbit Gum is giving away a peppermint-scented ugly holiday sweater that dispenses gum, comes with mini multi-colored Christmas lights and has built-in mistletoe. lifting pandemic international travel ban. CRISIS COMMUNICATIONS.
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PR Daily
SEPTEMBER 30, 2021
Hello, communicators: Mobile payment app Venmo conducted a 24-hour giveaway, the #VenmoU Cash Drop, as a collaboration with rapper Jack Harlow in an effort to help college students offset tuition costs as the new school year begins. CRISIS COMUNICATIONS.
Onclusive
NOVEMBER 29, 2017
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. International Association of Business Communicators (IABC) World Conference.
PR Daily
OCTOBER 30, 2020
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.
PR Daily
JULY 16, 2021
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets. Far from being frivolous or ornamental, they’re extensions of our own humanity and an important communication tool.”.
PR Daily
SEPTEMBER 21, 2021
Hello, communicators: Dating app OkCupid has introduced a profile badge that marks a user as “pro-choice,” allowing users to filter their compatibility searches for like-minded matches. Here are today’s top stories: White House shares reasoning for lifting international travel ban.
PR Daily
FEBRUARY 14, 2022
Hello, communicators: Today is a big day for couples, greeting card companies and romantic Italian restaurants around the world. The Social Media Career Survey is a follow-up to a 2020 report by the Institute for Public Relations, Ragan Communications and the University of Florida.
PR Daily
JANUARY 19, 2022
Hello, communicators: PepsiCo announced that it will award $5,000 to 40 community organizations focused on the outdoors as part of the MTN DEW Outdoor Grants program. The acquisition comes as Microsoft has announced its own internal review of sexual harassment policies and safeguards.
PR Daily
APRIL 9, 2021
Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.
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PR Daily
MARCH 23, 2021
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. "Brand purpose" is a house of cards that collapses in the lightest breeze.
PR Daily
OCTOBER 19, 2021
Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more. CRISIS COMMUNICATIONS. Both internal and external communicators are encouraged to participate.
PR Daily
DECEMBER 17, 2021
Hello, communicators: A new study from Skyscanner shows that the highlight of 2021 for many Americans was the return of travel. For communicators looking to draw a crowd, setting your event in a special destination will be crucial for enticing leery travelers. CRISIS COMMUNICATIONS.
PR Daily
JUNE 23, 2021
In one instance, a customer clapped back at the Hooters brand Twitter account for mocking Wingstop’s decision to sell thighs. Wingstop stepped up, amping up the Twitter spat and responding in the brand’s typically saucy voice: beef? Dear Intern, It's an email.
PR Daily
FEBRUARY 11, 2022
Hello, communicators: Restaurant reservation booking website OpenTable has unveiled its annual list of the 100 most romantic restaurants in America, analyzing over 12.4 To build universal trust, travel brands must prove their commitment to inclusivity.”.
PR Daily
SEPTEMBER 4, 2019
Forbes wrote : A list of 77 stores that will be closed circulated over the weekend and was obtained from someone believed to be a former employee who said it was understood to involve Kmart branded stores in “the majority.” When it comes time to close shop, it is important for communicators to share the news and be transparent , but to take care of stakeholders like employees first. For content marketers in 2019, the written word is still the king.
PR Daily
MARCH 8, 2021
Hello, communicators: Jack Dorsey, founder and chief executive of Twitter, recently listed his first tweet as a non-fungible token on the Valuables marketplace , and the current bid is at $2.5 Here are today’s top stories: Brands celebrate International Women’s Day.
PR Daily
SEPTEMBER 29, 2021
Hello, communicators: Today is National Coffee Day, and Starbucks is celebrating the occasion by offering free coffee at participating locations while reminding customers that 2021 is also Starbucks’ 50th anniversary. Both internal and external communicators are encouraged to participate.
Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.
PR Daily
JUNE 17, 2021
Hello, communicators: Digital travel planning site Tripadvisor has had a busy month. The membership and subscription model, meanwhile, offers the opportunity for personalized communication that can lead to more valuable, granular audience data and insights. CRISIS COMMUNICATIONS.
Sword and the Script
DECEMBER 26, 2017
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.
PR Daily
SEPTEMBER 28, 2020
Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand.
PR Daily
FEBRUARY 18, 2021
Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ##aquariumofthepacific. ?
PR Daily
JANUARY 20, 2022
Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS .
PR Daily
MAY 19, 2021
Hello, communicators: Brands and organizations have gone to great lengths to promote vaccine awareness and encourage vaccinations among stakeholders. The email does, however, allude to the company having relevant internal information regarding the mental health effects of its platforms.
PR Daily
MARCH 9, 2021
Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.
PR Daily
AUGUST 24, 2020
FREE GUIDE: The role of managers during COVID-19, social unrest—and the next big crisis ]. Brand Journalism Content Marketing Crisis Communications Executive Communication Internal Communications Leadership Communications PR Industry Speechwriting The Workplace Writing & Editing
PR Daily
JANUARY 6, 2022
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more. Both internal and external communicators are encouraged to participate.
PR Daily
APRIL 29, 2020
Hello, communicators: Google is offering an engaging look at its former Doodles as people continue to stay at home, encouraging users to interact with each day’s embedded game or feature. Video has become a key tool for communicators in a crisis. CRISIS LEADERSHIP BOARD.
PR Daily
JANUARY 5, 2022
Hello, communicators: Pepsi announced it will bring back Crystal Pepsi to celebrate the 30th anniversary of the colorless soft drink. On net, the labor market is gaining a ton of jobs every month.”. Both internal and external communicators are encouraged to participate.
PR Daily
NOVEMBER 19, 2021
Hello, communicators: Seasonal messaging campaigns can take many creative forms around Thanksgiving, from Butterball launching a TikTok series supplementing its annual turkey hotline to Tums announcing a partnership with comedian Ronny Chieng that offers heartburn relief tips on Twitter.
PR Daily
JANUARY 18, 2022
Hello, communicators: Uber CEO Dara Khosrowshahi apologized to dogs and offered their owners $10 off the next order after several users complained that the doorbells at the end of recent Uber Eats commercials were triggering canine outbursts.
PR Daily
MAY 1, 2020
Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. — Twitter Marketing (@TwitterMktg) April 27, 2020. CRISIS LEADERSHIP BOARD. Disney creates branded face masks.
PR Daily
DECEMBER 7, 2021
Hello, communicators: Discount stores T.J.Maxx, Marshalls and HomeGoods have launched a giving campaign in partnership with actress and musician Brandy through a virtual snowball fight over TikTok. Meanwhile, 70% said that the content shared on LinkedIn is relevant to them.
PR Daily
FEBRUARY 28, 2022
Hello, communicators: If your kids have been noticeably more zen the past few weeks, you can thank Alo Yoga. Regional variability of COVID-19 infection rates and mask mandates means retailers’ communications plans should continue to prioritize health and safety,” the report says.
PR Daily
JANUARY 10, 2022
Hello, communicators: Food brand Dole has launched a campaign to remind kids and parents about the benefits of its fruit bowls, which have long been a staple of school lunches. Both internal and external communicators are encouraged to participate.
PR Daily
NOVEMBER 20, 2020
I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism.
PR Daily
MARCH 1, 2021
Hello, communicators: Step aside, participants of fast food’s “chicken sandwich wars.”. Why it’s important: Safety preparations and crisis communications are well underway in Minneapolis as the city and its organizations prepare for more protests and crises.
PR Daily
JANUARY 11, 2022
Hello, communicators: Uber and Visa have partnered to launch the Grants for Growth program, which will provide $1 million in grants to small businesses in the 10 U.S. Here are today’s top stories: British supplier OVO Energy apologizes for ‘poorly judged’ content.
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