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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. This involves being genuine and sincere in communication.

Crisis 84
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#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. In fact, the market is maturing and is far more nuanced. Brands can suffer the effect of negative influencers just as much as from positive ones. Who owns influencer marketing within brands?

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016.

Banking 60
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Blogging Tips for PR Pros

Deirdre Breakenridge

So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. It may be smarter to create one concise brand. Unless there is a strategic reason to have multiple brands, don’t do it! Turn Your Case Studies Into Content. and name.kitchen, where she does media relations, content marketing, and social media.

Blogging 282
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30 Social Media Ideas In 30 Minutes

Journalistics

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.