Report: Consumers want to be entertained on social media
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. What is the role of social media marketing in 2019? Do marketers know what social media audiences want from brands?