Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. Note: This will probably correlate with your pre-determined crisis communications platforms.). Put some thought into these important questions and launch your personal brand intelligently. Stay tuned!

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

Social Media 103

Social Media Trends Media Policies 103

Melissa Agnes

FEBRUARY 10, 2015

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. How to minimize the risk of a data breach crisis. How to plan for and respond to a data breach crisis. Incorporate the following into your data breach crisis communications plan: Step 1: Co-mu-ni-cate!!

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

Reputation 78

Reputation Journalism Financial Corporate 78

Axia PR

DECEMBER 10, 2022

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds.

Crisis Communications 62

Crisis Communications Communications Crisis Corporate 62

Cision

JUNE 24, 2015

Social media is a powerful tool for both advocates and opponents of your brand. You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. Don’t risk your reputation.

Social Media 120

Social Media Communications Crisis Communications Crisis 120

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148

Brand Branding Sports Crisis 148

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. She also believes that one of the best ways to reach rural Americans is in their community.

Social Media 89

Social Media Conference Media Corporate 89

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats.

Crisis 52

Crisis Brand Branding Crisis Communications 52

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. Today, one comment on social can impact a brand’s reputation.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly.

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. They admitted that it intended to shock, but never to offend any consumers. pic.twitter.com/p31jK5wIYK.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Konnect Agency

SEPTEMBER 2, 2020

Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Brand Strategy has never been more important than now. Consumers look to the brands they love to find a sense of familiarity they once were accustomed to.

Strategy 52

Strategy Brand Branding How To 52

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Good PR and communication teams know how to communicate on social media platforms effectively and smartly.

Digital PR 88

Digital PR Company SEO Newspapers 88

Victorious PR

FEBRUARY 4, 2023

Working with a strong PR team will allow your brand to have more organic growth over time without spending large amounts of money for one advertising campaign; the development is more sustainable and long-term. Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Axia PR

JANUARY 26, 2018

Communication tips for what to do when your brand unexpectedly ‘catches fire’ and you need to calm consumers. This week, NBC’s “This Is Us” gave viewers an emotionally gripping episode that seriously tugged their heartstrings.

Social Media 90

Social Media Crisis Consumer Media 90

Axia PR

JULY 14, 2020

Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. The top players from brands have started to use live streaming to get in front of the audience. We want to highlight how PR has changed in 2020 and what to do about it.

Big Data 118

Big Data Data Social Media Agency 118

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. How did I get to CASE? Big takeaways.

Education 44

Education Social Media Trends Media 44

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.

Case Study 94

Case Study Crisis Management Crisis Study 94