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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. Marketing AI Conference (MAICON). Content Marketing World.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Don’t underestimate the power of paying an advocate for just a few hours of their time to look over your content. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

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AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

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Creating Content in a Crowded Space: Q&A With Joe Pulizzi

Cision

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune into, consumers can pick and choose what to ignore. So what should brands do? They need to revamp their approach to content marketing.

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The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239
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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84