5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78

Travel Consumer Strategy Tourism 78

PRSay

JANUARY 29, 2019

Being able to stay on top of how people consume information is critical to even making a small dent.”. One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. Today, that number is 40,000 and rapidly growing. “So,

Tourism 121

Tourism Employee Web Travel 121

Communications Conversations

JULY 10, 2018

No so much in consuming or reading them–I’m more about creating them. Alyssa Greve, Director of Content Marketing, Cambria. And, he has big-time brand experience to back that up. You’ll probably recognize it best in Olson’s work with the Belize Board of Tourism. Why is she a power broker?

Social Media 24

Social Media Media SMB Tourism 24

Beyond PR

APRIL 11, 2018

Last summer, Instagram celebrated Stories’ first anniversary by saying 50 percent of businesses on the platform had produced a Story in a single month, and that one in five organic Stories from a brand had produced a direct message from a consumer. Make it Easy to Promote Your Brand. How to Create Instagram Worthy Events.

Instagram 74

Instagram Pitching Media Tourism 74