Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This is why audience identification is so important to marketing.

B2B 160

B2B Leadership Marketing Software 160

PR 20/20

MARCH 12, 2019

The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Content marketing activities dominated the list of highest-rated use cases for AI in marketing. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Beyond PR

NOVEMBER 30, 2016

Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. With that type of system in place, here are three things that you should track and analyze to improve content performance.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Lack of buy-in. The best part?

B2B 94

B2B Company Survey Enterprise 94

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. Let us know.

SEO 211

SEO Tools Engineering Google 211

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

Prohibition

AUGUST 25, 2023

The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

DECEMBER 10, 2018

So, what does this mean for your brand? Marketers are now in a tricky situation. But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. . Fitbit is an excellent example of this system. The post Is Your Brand Ready to Use Gamified Ads?

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

So, what does this mean for your brand? Marketers are now in a tricky situation. But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. Fitbit is an excellent example of this system. The post Is Your Brand Ready to Use Gamified Ads?

Brand 60

Brand Branding Web System 60

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. The firm found that only 52% of brands had added personalized product recommendations and enhanced products to their BOPIS strategy. 83% of those polled now employ BORIS.

Retail 88

Retail Mobile Study Web 88

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a.

Brand 48

Brand Branding Storytelling Healthcare 48

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. It’s that last aspect — who they talk and listen to — that’s important for brands who want to build relationships with influencers. Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct.

Media 75

Media Storytelling System Technology 75

PR Fuel

MARCH 8, 2022

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. You can generate awareness, traffic, and brand credibility using SEO.

How To 52

How To SEO Engineering System 52

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Marketwired

MAY 3, 2016

Content pieces like these are your valuable owned content, and each piece takes a ton of work to create and to get distributed. To ensure you’re making the most of your efforts, and fully leveraging the bandwidth of a lean team or a lean budget, put the cornerstone and cobblestone content system to work.

How To 100

How To eBook Content Marketing Social Media 100

The Proactive Report

JULY 1, 2016

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content. It also increases engagement.

Social Media 140

Social Media Engineering System Leadership 140

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

JULY 25, 2017

If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions. AI reporting has two major benefits for brands. Improve Content Marketing.

Marketing 41

Marketing System Analysis Analytics 41

PR 20/20

JUNE 6, 2023

At the core of HubSpot is a customer relationship management (CRM) platform that provides businesses with a powerful and user-friendly system to manage their customer relationships. But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” And that’s a great question. More on CMS Hub below.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

The Resolution Blog

OCTOBER 4, 2019

In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. It’s essentially an ad technology that allows brands to promote their earned media by paying for it. If you add some paid activity to your PR campaigns, you can really maximise the output.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. In fact, 70% of millennials claim they would spend more money with brands that support causes they care about.

Blogging 150

Blogging Community Retail Consumer 150

Sword and the Script

MAY 6, 2017

That’s according to new YouGov survey ( PDF results ) as reported by Ayaz Nanji for MarketingProfs : Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content? Your Marketing Predecessor was Probably a Hot Mess [UML]. PR, Social Media and the Imperative of Content Marketing [UML].

Measurement 66

Measurement Marketing Survey Advertising 66

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Shift Communications

JANUARY 25, 2016

They become less accurate with time, as the system we are modeling does not remain the same. This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply.

Content Marketing 60

Content Marketing System Google Data 60

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Solo PR Pro

JANUARY 7, 2019

Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Using Schema.org/speakable code to identify and mark audio snippets on your site or in contributed content (check out this WordPress plug-in to help). Content Marketing. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 75

Measurement Tools Journalism Content Marketing 75

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Goal completions. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. Google’s algorithm-driven ranking system uses search terms as contextual signals to show results. Poorvi Adavi.

SEO 74

SEO Strategy Engineering Local 74

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be responsible for admin issues on the account and employ good filing systems. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

MaccaPR

DECEMBER 10, 2014

We developed landing pages to generate leads - phone calls and form leads - that get pumped into its Eloqua system. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

AUGUST 27, 2019

These factors include, among many others as seen in Marketing Score: Brand awareness. Marketing team. While positive, we must be deliberate in the delivery of our marketing message. Consumers will appreciate quality content if it’s in the right place, at the right time. Content marketing.

Marketing 46

Marketing Technology Resources Tools 46