Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 89

Video Strategy Marketing Instagram 89

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

MARCH 12, 2019

The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Lack of buy-in. The best part?

B2B 94

B2B Company Survey Enterprise 94

Flack's Revenge

SEPTEMBER 1, 2021

And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.” Some say that every company is a software or tech company. Appeal to more minor writers and content creators and partner with them.”

Writing 177

Writing Pitching Report Industry 177

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM). Artificial intelligence. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. The firm found that only 52% of brands had added personalized product recommendations and enhanced products to their BOPIS strategy. 83% of those polled now employ BORIS.

Retail 88

Retail Mobile Study Web 88

Cision

NOVEMBER 22, 2016

Thank goodness the days of push marketing are behind us. Today’s customers are actively telling their social circle about brands they love, which makes our work easier. No matter what size your marketing budget is, you can still get great exposure online. It’s Affordable. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

PR 20/20

OCTOBER 11, 2018

Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences. HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. MarketMuse is an AI-driven assistant for building content strategies.

Tools 71

Tools Marketing Enterprise Software 71

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience.

Video 120

Video YouTube Mobile Advertising 120

Prohibition

MAY 6, 2021

This is a great feature for consumer brands as it will offer another platform to directly sell and target customers – nice one Twitter! Facebook begins developing speech recognition software. The speech recognition software is predicted to lead to new features being added to Facebook in the future.

Social Media 62

Social Media Trends Marketing Media 62

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Reputation management – more 24/7 than ever. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Take social media marketing for instance. Now that everyone’s doing it, though, it can be difficult to break through the noise.

Strategy 96

Strategy How To Software Media 96

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Content Creation. This free guide can help agencies and brand marketers alike prove (and improve on!)

Marketing 120

Marketing Comparison eBook Energy 120

PR 20/20

MARCH 26, 2020

One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Brands are showing up in unprecedented ways to support their employees, customers and communities. Want your brand to be “more human”?

Crisis 92

Crisis Marketing Healthcare Resources 92

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. Wappalyzer. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

MARCH 31, 2016

But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. How has content marketing changed over the years?

Newspapers 120

Newspapers Reddit Journalism Technology 120

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. Take HubSpot’s evolution for example.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. This is why Google requires links sent through these services to be marked “no-follow.” A sponsored content twist. iSentia is an all-in-one PR software tool based in Australia.

Software 118

Software Case Study Advertising Advertising 118

PR 20/20

NOVEMBER 30, 2022

Is your organization missing key pieces of the marketing tech stack that could impact performance? For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing?

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

PR 20/20

JUNE 6, 2023

But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” HubSpot Marketing Hub provides a wide range of tools and features to assist marketers in creating and executing effective marketing campaigns. And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Decide on the right blend of content for your brand. Otherwise, your content could get lost in the shuffle.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Rock the Status Quo

MAY 4, 2015

Obviously, whatever monitoring software they use picked up my post due to a keyword they were watching, but they didn’t actually click through to my post and read it, or look at the focus of my blog. If so, it’s one far more focused on content development than media relations. That’s a typical PR play.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Beyond PR

SEPTEMBER 21, 2016

Some software and services companies may be able to get away with not having the product to demo if booth staffers can talk in detail about the new product’s features. Consumer companies, however, should think hard before unveiling a new product with nothing to sample.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

PR 20/20

JULY 24, 2019

Forward-thinking marketers can beat the curve and learn about AI, identify use cases, and implement initial pilot projects. A quick search on business and marketing software review platform G2 Crowd for “artificial intelligence” yields nearly 75 vendors. Augmenting reality to create interactive brand experiences.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

OCTOBER 17, 2017

She’s has both practice law and completed gigs in marketing and business development for law firms, including a role as law firm Chief Business Development Officer. Later she opened her own business providing marketing services to law firms. 1) “Legal marketing” is such a strange term to people outside of the vertical.

Marketing 68

Marketing Ethics Interviews Meeting 68

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Have young PR pros grown overly reliant on automated media list-building software, skipping the vital reporter research before they hit the send button?

Pitching 43

Pitching Journalism Tools Agency 43