Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune into, consumers can pick and choose what to ignore. So what should brands do? They need to revamp their approach to content marketing.

Content Marketing 120

Content Marketing Education Retail Government 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Most efforts will sadly amount to tolerated digital vandalism, the result of "checkbox marketing." ("Yup! Our brand TwitPic''ed something during the Indy 500. Gonna email my boss now.").

Advertising 54

Advertising Advertising Community Social Media 54

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. All news consumers should note who’s offering the information, who benefits, and most of all, who’s paying. Headlines can be deceiving.

Journalism 209

Journalism Radio Local Study 209