Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 91

Community How To Marketing Data 91

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. In order to boost business growth, you’ll need to generate brand awareness first. Print publications and blogs. Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. If you’re thinking about PR for your brand or product, the first thing you need to ask yourself is what you want to achieve.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations. Social Media Marketing. This is something they practice every day.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. It’s a noisy world out there.

Storytelling 60

Storytelling Radio Print Advertising 60

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Since then it is a new game, as more people are discovering and consuming news through social media.

Viral 120

Viral Data Web Trends 120

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. More video content is uploaded in 30 days than the major U.S. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 146

Employee Print Writing Survey 146

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. When marketers pile into digital, maybe print is worth a second look. PR is less expensive than advertising.

Advertising 61

Advertising Advertising Print Study 61

ReimaginePR

MAY 9, 2016

By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. In today’s crowded marketplace, consumers just don’t have time for inauthenticity. Check it out!

Writing 120

Writing Storytelling Brand Branding 120

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. Yes please.

Trends 59

Trends How To Retail Google 59

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. Immediacy is losing its appeal and we don’t always want to be the ‘always-on’ consumer’, continually gobbling up but not processing content.

Print 48

Print Consumer Conference Video 48

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. A few weeks ago, Contently head of marketing Joe Lazauskas explained why it’s crucial to make the case for content marketing during uncertain times.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

APRIL 22, 2017

His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it. You consume reports that don’t make clear what’s happening or what your management should do about it. See these related posts: Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] .

Writing 61

Writing B2B Analytics Reputation 61

MaccaPR

DECEMBER 10, 2014

"When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. In each case, some part of their marketing and/or sales process was broken. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 93

Banking Content Marketing Examples Industry 93

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.

Survey 74

Survey Industry Communications Corporate 74

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost).

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. The most in-demand marketing skills.

Survey 173

Survey Marketing B2B Study 173

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Or does it confuse consumers and prevent them from getting unbiased news ? The upside of this content-rich era is that most of us are sophisticated and discerning news consumers.

Advertising 235

Advertising Advertising Brand Branding 235

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Well-crafted content not only keeps readers on your page but also encourages them to share it with others and increases the likelihood of earning backlinks, a crucial factor in SEO. Personalized content can lead to higher transaction rates. Regarding this topic, a senior content marketer has shared her perspective.

Engineering 100

Engineering Writing Mobile SEO 100

Contently - Strategy

SEPTEMBER 21, 2018

At Contently, we mapped out the path to content excellence in our Maturity Model. No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Content marketing isn’t just a constant stream of advertisements. Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103