PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Consider: Newspapers. Radio shows.

Writing 76

Writing How To Media Guidelines 76

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. You can boost brand awareness, website traffic, leads, and sales. Explore media outlets outside of newspapers, too. Add relevant images like branded photos or a video, too. Here are a few tips that can help.

How To 96

How To Guidelines Writing Pitching 96

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? Be a student of the craft. Rapid Fire Round.

Reputation 120

Reputation Newspapers Sports Travel 120

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 146

Employee Print Writing Survey 146

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR has a bigger role in content. “I

Marketing 185

Marketing Content Marketing Data Social Media 185

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Newspapers like the Washington Post are even beginning to hire staff again. Objective tech media reporting as we knew it is no longer the prevalent reality.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. The most in-demand marketing skills.

Survey 173

Survey Marketing B2B Study 173

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

Infographics 283

Infographics Consumer Video Examples 283

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR helps small businesses build brand awareness and credibility. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea.

Publicity 64

Publicity Small Business Advertising Advertising 64

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can boost brand awareness, highlight your value, and draw in leads. Then, you can start getting press and boosting brand awareness. That way, consumers see your brand before any other.

Guidelines 80

Guidelines SEO Social Media Engineering 80

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. ” I’ve been surprised by how similar content marketing is to journalism. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. That’s how you build trust.

Media 112

Media Journalism Report Video 112

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. The Best Press Release Writing Service Knows Your Brand.

Writing 52

Writing How To SEO Infographics 52

Beyond PR

MAY 12, 2016

An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. Think about newspaper articles that direct readers to “continue story on page 53.” Successful relationships between brands and their audience are built on credibility, usefulness, and relevance.

Agency 40

Agency Real Estate Film Video 40

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Think back a few years when you read a certain kind of newspaper article.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Brands used to have a controlling influence on information about their products. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Petersen expects that marketers will now turn to content partners like BuzzFeed and native advertising companies such as TripleLift.com. What’s a marketer to do? “To

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48