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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78
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7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Jay Baer’s “Mom Test”.

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Build Brands with STOP Marketing Customer Experience Design not Storytelling

wiredPRworks

I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach? “ Agencies and marketers alike are addicted to storytelling.

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58
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STOP Marketing Customer Experience Design

wiredPRworks

I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach? “ Agencies and marketers alike are addicted to storytelling.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. In an age where consumers want shorter load times and faster checkout experiences, visual content allows you to say more with less and keep your audience engaged. Consumers want to know it all.

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Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. We invite you to join us in navigating marketing’s next frontier. A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Machine Learning for Marketers 101.