Remove Brand Remove Consumer Remove Content Marketing Remove Guidelines
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3 Keys to Creating Great Brand Content

Cision

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Content will only be effective if it appeals to the target audience.

Brand 120
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11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

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How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Word document?

How To 177
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FTC Social Disclosure Rules

The Proactive Report

This fact would have been material to consumers in their purchasing decision regarding the PS Vita. “Respondent has represented, directly or indirectly, expressly or by implication, that these comments about the PS Vita were independent comments reflecting the views of ordinary consumers who had used the PS Vita.”

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How to Distribute Press Release the Easy Way: A Guide

PR Fuel

Nearly 80% of marketers are adding press releases to their content marketing strategies. You can boost brand awareness, website traffic, leads, and sales. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice.

How To 93
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Brands Be the Content Customers Want…Not Next to It [UML]

Sword and the Script

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing.

Brand 60
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3 Game-Changing Takeaways for Every Business in the “They Ask, You Answer” Book

PR 20/20

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. Simply put, trust is the one and only thing that binds consumers to businesses.