Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Work hard play nice.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? The most important elements for life science companies are: 1.

Reputation 120

Reputation Newspapers Sports Travel 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. Topics range from data to sales and beyond.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. With tactics such as SEO, employer branding, and other reputation-building tactics becoming more and more impactful, it’s clear that media relations alone simply won’t cut it anymore.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

OCTOBER 17, 2017

It’s time to take a closer look at the rules governing legal marketing and question what purpose they serve. 2) You’ve been in legal marketing a while. What are some unique challenges about marketing in that space? See these related interviews: Legal Marketing and Snake Oil; Off Script #21: Larry Bodine.

Marketing 68

Marketing Ethics Interviews Meeting 68

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Remote PR Jobs

SEPTEMBER 25, 2023

Hosts Brooke Gladstone and Bob Garfield analyze the week’s biggest stories tackling topics like threats to free speech and government transparency. Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. This is why Google requires links sent through these services to be marked “no-follow.” A sponsored content twist. Press releases have always essentially been a “paid placement.”

Software 118

Software Case Study Advertising Advertising 118

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88