PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 127

Film Marketing Sports Hotels 127

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. It gives you insights into customer concerns and perceptions about your brand.

Policies 103

Policies Construction Reputation Privacy 103

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. To be clear: This isn’t a strategy for the faint of heart.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Cision

NOVEMBER 4, 2015

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. So what do you need to do to build your brand’s identity from the ground up? Building your brand starts on social.

Brand 120

Brand Branding How To Construction 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Cision

JULY 12, 2017

You spent hours constructing the most amazing piece of content. Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. You can learn more about Kayla and her brands here. Well, sort of.

Brand 236

Brand Branding Engineering Web 236

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. Creative Strategies. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Advertising 208

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. Consequently, the traditional method of utilising social media (organic social media) may not be sufficient.

Advertising 62

Advertising Advertising Social Media Strategy 62

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Follow them on social media.

Pitching 298

Pitching Software Construction Writing 298

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

Beyond PR

NOVEMBER 2, 2016

The same can be said for operating your organization’s social media accounts. You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). And how exactly do we go about conducting this social persona audit?

Social Media 40

Social Media How To Media Construction 40

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Another strategy is to pay attention to the gaps your competitors are leaving. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. What are some of the key components of a successful PR strategy?

Writing 120

Writing Engineering Journalism Analytics 120

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Influencermarketing isn’t just for big brands. What do you need to know about #InfluencerMarketing? Over to You.

How To 63

How To Branding Brand Local 63

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Plan for Every Possible Scenario. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

Cision

JANUARY 13, 2016

At his upcoming Cision webinar “ 6 Steps to Developing a Content-First Marketing Strategy ” on Wednesday, January 20 at 2 p.m. ET, Joe will discuss how to develop a content strategy that will inspire your audience to buy from you. Identify a need that only your brand can fulfill. Step Three: Construct the Foundation.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Influencers tend to attract a niche audience that resonates with their brand. As a result, their audience views them as more authentic and relatable.

Trends 68

Trends Marketing Storytelling Construction 68

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What constitutes a successful media strategy?

Newspapers 120

Newspapers Journalism Pitching Report 120

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Crisis communications are key in today’s interconnected social media world. So, do you have a plan or strategy in place for dealing with a crisis?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JUNE 14, 2018

B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. The study results are pretty counterintuitive, and we don’t recommend bad PR as a visibility strategy. They may also be reached through storytelling. But there are rules to breaking rules.

B2B 147

B2B B2C Enterprise Pitching 147

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Social media influencers are growing rapidly . Looking back, it’s hard to believe it would be as successful and beneficial as it is now.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

DECEMBER 15, 2016

Steve: We use PR Newswire as our primary distribution vehicle – and given our strategy focused on broad distribution with the goal of aggregation and third-party pick-up to spur traffic into the Sodexo digital ecosystem, we generally employ a ‘blast’ technique (with some degree of focus and customization).

Measurement 120

Measurement B2C Construction Analysis 120

Rock the Status Quo

OCTOBER 27, 2015

Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The Instead, most complainers fall into several distinct groups with different strategies to handle each. Keep feedback constructive. Image used with permission.).

Social Media 100

Social Media Groups Community Guidelines 100

ImPRessions - Crenshaw Communications

MAY 15, 2017

At Crenshaw, we encourage young talent to make their own opportunities to create appealing graphics for social media sites or design a piece of content for a client or the firm. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. Never be bored. .

Skype 147

Skype Agency Meeting Software 147