How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. In addition to being the leader in video streaming, YouTube is the third most popular social network (after Google and Facebook).

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. YouTube has learned from its mistakes (believe it or not). In the end, however, YouTube will be fine.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Wired reported : But with a blank YouTube account, and a couple of quick searches, hundreds of videos that are seemingly popular with paedophiles are surfaced by YouTube’s recommendation system. Crisis Communications YouTube

5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. Subtract “Baby’s” millions of “likes,” and the 2018 YouTube roundup becomes the least popular.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Google wrote : As COVID-19 continues to impact communities around the world, people and families everywhere are spending more time at home. Here’s how they argue that your brand should think about video during this or any other crisis. YouTube introduces ‘fact check’ panels.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels. Join the community and engage with other creators.

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. When deployed en masse, brands can aggregate influence that’s cheap and authentic.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? It might even transform those product review queens into unshakable, unstoppable brand ambassadors. If it were me, I would post a comment on the YouTube video, then share it everywhere. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. looking to capitalize on short attention spans and increase brand mentions and consumer clicks.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

Big changes are in the works for the influencer marketing community. As social media platforms tweak their offerings to compete for top content creators—and their audiences—brand managers should watch carefully and stay agile in their approaches to visual marketing. IGTV will also allow creators to upload video directly to Instagram, a product manager said, representing an effort to turn the app into a home for mobile video to rival YouTube. on YouTube Gaming.

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

Good morning, PR pros: Netflix might be on Santa’s naughty list for its recent tweet asking followers what you can say during sex but “also when you manage a brand Twitter account”: what’s something you can say during sex but also when you manage a brand twitter account?

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

It also provides a level of confidence for the entire community that we are taking all appropriate measures.”. In a new study conducted by Pew Research , 81% of Americans said that they now use YouTube, up from 73% in 2019. Also: U.S.

Following backlash, YouTube vows to tighten its harassment policy

PR Daily

YouTube is struggling to banish extremist content without enraging users who claim such bans violate free speech. In a blog post, YouTube said : The openness of YouTube’s platform has helped creativity and access to information thrive. CNBC reported : The move comes as YouTube continues to grapple with hateful content, misinformation and other abusive videos across the site. These videos get millions of views on YouTube. YouTube wants clicks.

YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

However, no one enjoys being lied to or made to look a fool and Volkswagen’s little media stunt could cost the brand with its relationships with media outlets. We look forward to learning more about the PR community and how PR Daily can best serve your needs, interests and career growth.

Content creators and fans lash out at YouTube’s ‘Rewind’

PR Daily

As 2018 comes to a close, many social media platforms and companies are celebrating the past years’ highlights—including YouTube. However, the platform is under fire for a yearly overview that many say doesn’t represent the large portion of content and engagement on YouTube. reported : Every year, YouTube recaps the highlights of the year with a Rewind video, which features the biggest moments and memes as presented by the most popular YouTube creators.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Why it’s important: When seeking to celebrate a culture’s heritage or support a community, look first to existing voices you can amplify. YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

YouTube unveils new eligibility rules—and more direct oversight

PR Daily

YouTube is making it harder for some creators to earn money from their videos. It wrote : […] we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. YouTube claims it wants to drive traffic away from “bad actors” and strengthen its creator ecosystem. youtube #monetization

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Bon Appétit journalists of color leave YouTube series. Following the departure in June of the publication’s former editor in chief, Adam Rapoport, three journalists are quitting Bon Appétit’s thriving YouTube series, “Test Kitchen.”.

4 reasons PR pros should use YouTube Live

PR Daily

Live streaming is nothing new on YouTube— except that soon, creators and brand managers will be able to go live from their mobile devices. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement. This is exactly what many brand managers were waiting for in order to jump into the live-video craze. Here are four reasons why YouTube Live should be on every PR pro’s radar: 1.

Brand conversations during COVID-19

Stephen Waddington

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook.

Brand 164

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. But what struck me more than any of the speeches was the ad YouTube decided to show me at the top of the screen: The most innocent looking Muslim singles dating ad you could ever see. A secular Jew pinpointed to join a Muslim dating community doesn’t make an incredible amount of sense.

YouTube juggernaut moves to silence online trolls

PR Daily

Few brand managers have capitalized on social media the way Anderton’s Music Company has built their name on. YouTube. Policing the comments section of a brand’s YouTube channel can be a thorny problem for social media managers and PR pros. A comments section is a powerful tool for fostering community and engaging consumers online—and it’s crucial to YouTube’s algorithms. The YouTube algorithm looks at comments as a quality signal,” Srivastava says. “If

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. YouTube donates money to fight inequality. When members of our community hurt, we all hurt.

Amazon embraces YouTube stars—as Disney Channel cuts one loose

PR Daily

Amazon is partnering with ad agency and video production company Kin Community to launch a six-episode show called “Overhaul,” which will feature popular YouTube vloggers getting home makeovers. Amazon’s announcement underlines the potential campaigns and content forms that brand managers can work on to capitalize on consumers’ love of (and trust in) the online personalities they watch and follow online.

6 tips for building a compelling digital brand

PR Daily

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time. Brand Journalism Branding Measurement Social Media

Brand 164

Google to defend YouTube creators in fair use cases

PR Daily

YouTube has been in the middle of these copyright infringement battles for years, but now it’s stepping up to help its community of creators fight back against unfair claims of intellectual property theft. YouTube will now protect some of the best examples of fair use on YouTube by agreeing to defend them in court if necessary. With approval of the video creators, we’ll keep the videos live on YouTube in the U.S.,

YouTube: ‘We’ve been listening’ in wake of Logan Paul controversy

PR Daily

YouTube is again facing criticism after it responded to a controversial video by vlogger Logan Paul. 31, the vlogger published a YouTube video filmed in Japan’s Aokigahara forest, also known as “suicide forest” due to the large number of suicides that occur within its boundaries. 3, Paul said he was taking a break from YouTube “ to reflect.”. In the week following Paul’s apologies, YouTube has largely remained silent. YouTube (@YouTube) January 9, 2018.

Brand Awareness: It’s All About Content


CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 214

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. How can B2B brands take full advantage of social media?

B2B 237

Is Clubhouse the next big social media platform for brands?

PR Daily

Because Clubhouse is still by invite only, you might find yourself in a small room striking up a conversation with anyone from Drake , one of the Sharks from the “ Shark Tank ,” your favorite YouTuber or Oprah who is using an anonymous account to test out the app.

Spotify, Facebook, Apple, YouTube and more ban Alex Jones for hate speech

PR Daily

In the past week, mounting backlash from social media users and reporters have caused companies such as Facebook, YouTube and Apple to take a stand against Jones’ content—in the form of permanently removing him from their sites. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. YouTube followed suit, terminating an account that had 2.4 and community guidelines. when they sign up to use YouTube.

YouTube seeks to be the pioneer and king of live streaming

PR Daily

YouTube has entered the live-streaming battle. The platform unveiled “ YouTube Live ,” a feature that “will offer you an entirely new, more intimate and spontaneous way to share your experiences with your communities.”. YouTube announced the move—and reminded people it offered a live videos before Periscope Facebook Live and Meerkat even existed—in a company blog post : We’ve been offering live streaming on YouTube since 2011, before it was cool.

Your Brand Has Zero True Fans

Doctor Spin

Quick Links When exceeding expectations isn’t always possible The civility and eloquence of Doom’s true fans Having true fans is great public relations Why every brand must earn supportive customers. Here’s how the brand communicated the delay on their Facebook page to a base of 760,000+ fans: An example of corporate transparency. Personally, I’ve helped many brands to deal with messy comment sections filled to the brim with trolls, slander, and hate.

Brand 50

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. Why you should care: Whenever possible, your corporate social responsibility efforts should align with your organization’s offerings and provide a noticeable and necessary benefit to included communities or the world at large. Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose.

Your Brand Has Zero True Fans

Doctor Spin

Here’s how the brand communicated the delay on their Facebook page to a base of 760,000+ fans: An example of corporate transparency. Personally, I’ve helped many brands to deal with messy comment sections filled to the brim with trolls, slander, and hate. Beforehand, most brands like to think that this is a quick fix for any social media natural ; that I can somehow help them craft a clever post that will make the haters disappear.

Brand 48

Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? “…it

Brand 111

Flack's Revenge - Untitled Article

Flack's Revenge

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation. That’s why you have all the case studies of brands talking to each other. I think brands need to be cognizant of that.

Your Brand Has Zero True Fans

Doctor Spin

Here’s how the brand communicated the delay on their Facebook page to a base of 760,000+ fans: An example of corporate transparency. Personally, I’ve helped many brands to deal with messy comment sections filled to the brim with trolls, slander, and hate. Beforehand, most brands like to think that this is a quick fix; that I can somehow help them craft a clever post that will make the haters disappear. THAT’S how you earn a strong brand audience.

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Often the moderator of a community, that person (or persons) embodies brand attributes and represents the brand online.

Brand 167