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Adapting Strategies for Effective Storytelling in the Social Media Era


For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. Tennessee: Consistent brand voice with visuals. Both their posts and IG stories are consistently branded, professionally designed, and aligned with their brand voice and culture. Oregon State: Branded content w/ fresh POV of uniform unveiling. Colorado State: Owning their story with branded show.


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Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.”

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Matt Holguin – adidas Football Community Manager.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It is almost a sport on Facebook, Instagram and Twitter. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more. Disney creates branded face masks. Other companies such as Fanatics are selling branded face masks, featuring images such as sports teams logos.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences? million for the rights to the word “We” to brand the holding firm that held WeWork.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more. Leaving it in its current state isn’t doing right by the current and former Periscope community or by Twitter.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Sports are back. By looking at the talk on Twitter, brands can find the best ways to connect and be part of this epic moment.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

It can’t just be the brand. The two sports teams recently announced that they’re considering changing their names and logos. The National Football League team’s owner, Dan Snyder, said its process will “take into account not only the proud tradition and history of the francise but also input from our alumni, the organization, sponsors, the National Football League and the local community”: Consider how you can thank your brand ambassadors.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Dick’s Sporting Goods doubles down on removing guns from stores. Also: Google’s tribute to B.B.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

We stand with our Black colleagues, employees, fans, actors, storytellers — and all affected by senseless violence. Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. Cornell opened his note by addressing the community and its feelings, before moving onto employees’ feelings and commitments from the Target team as a whole. How can a brand be “present”?

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The Cleveland sports team is planning to retire the name (Indians) it has carried since 1915, answering years of protests from Native American organizations and fans that called the moniker racist.

Reddit 101

The CrossFit PR mayhem

Doctor Spin

“One tweet from the CrossFit CEO Greg Glassman, and the brand’s now breaking down.” Glassman’s tweet did stir up a perfect PR storm , for sure, but the brand CrossFit was already in serious trouble. Anyone familiar with CrossFit will know just how deeply tied these two brands are with the sport, so these decisions aren’t to be taken lightly. The CrossFit sport is now facing a difficult choice.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

6, and there is only one mention of the design change on the brand’s Twitter feed: Excited to showcase our farmer-owners on our packaging! It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. PlayStation’s move highlights its community, which will help the company increase consumer loyalty.

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

These locations will be smaller and will “feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar.”. The Verge reported : The reality is that no one is happy, according to Rod Breslau, an e-sports consultant and journalist. Don’t take content for granted, lest you lose access to influencers’ large, active communities. How do you feel about brands’ taking a stand on social issues?

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. More than 11% have turned to community and corporate social responsibility initiatives: How are you helping boost employees' moods and productivity as they work from home during the #COVID19 pandemic?

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

I also know how important representation is in our community, and I wanted little girls to see themselves through this doll.

Film 97

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Ask your online community to share their new hobbies, or create simple graphics and messages that speak to relatable moments to increase engagement.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

In a press release , Post Consumer Brands wrote: Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage.

Why and how Trek Bicycles launched a powerful podcast

PR Daily

The result offers many takeaways for brand managers. The cycling community is deeply engaged, both in the sport and recreational activities, and consumers have many exciting and fabulous stories to share about their relationship with the company and its products. Eric Bjorling, brand director for Trek Bicycle, says that goal was to share unique stories using the rapidly growing content channel. Marketing PR Storytelling

Purpose, diversity and inclusion: Why take a stand?

PR Daily

They want to see that they’re making a positive impact in their communities, that they are demonstrating purposeful behavior beyond the working day,” says Rosy McGillan, executive vice president and head of purpose practice at Porter Novelli. In the wake of mass shootings last year, both Walmart and Dick’s Sporting Goods took stands limiting gun and ammunition sales, with Dick’s destroying $5 million worth of semiautomatic rifles.

PR crises that have defined 2019

PR Daily

This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their communities. . When a shooter killed 22 people in a Walmart in El Paso, Texas, many consumers wanted the company to take a stand against firearms and ammunition sales, just as Dick’s Sporting Goods responded after the Stoneman Douglas High School shooting in Parkland, Florida, last year. . Crisis Communications Media Relations PR Industry Social Media Storytelling

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands. Why it matters: A “holiday” is an opportune time to stretch your humorous content skills (provided it fits with your brand voice) and find creative ways to take part in the conversation. Also, don’t make Chick-fil-A’s mistake and forget an elemental brand tenet—it’s closed on Sundays. How important is creating your personal brand for today’s PR pro?

30 jobs in the PR and marketing world

PR Daily

Some say that these talented storytellers have all the right tools for finding success in corporate communications. There are plenty of great opportunities for talented storytellers out there. Director, public relations and brand experiential—Wingstop Restaurants, Inc., Director of public relations—Legacy Community Health, Texas. Director of communications, employee experience and community engagement—TransAmerica, Colorado.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Good morning, PR pros: It’s not the death of a brand mascot , but H-E-B’s Super Bowl ad teaser has people talking over the chance to win a lifetime of groceries. as well as using a big opportunity to push an initiative, such as a branded app. Here are today’s top stories: Sports organizations and brand managers pay tribute to Kobe Bryant. Many organizations and brand managers shared tributes as well.

GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

PR Daily

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Yahoo Sports wrote : The 4.5 Dick’s Sporting Goods brings in new woman CEO.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

1—and brand managers are scrambling to deal with the upcoming restrictions. The gaming company gave back professional gamer Ng “Blitzchung” Wai Chung’s prize winnings and reduced his yearlong ban to a six-month suspension following intense backlash from its community. That said, make sure your policies and standards align with your community and your brand vision, and remain transparent—which means admitting you screwed up if you did make a mistake.

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

PR Daily

In fact, one could say that it’s sporting a familiar smile. Doing so can instill confidence and trust, along with helping bolster your brand’s reputation. The company is winnowing down its brands to ones that can achieve a large scale, she said. …

NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools

PR Daily

The team won’t comment on the selection, aside from a statement from Gutierrez, reported via Arizona Republic : Our fundamental mission is to ensure a safe environment—whether in schools, in our community, in hockey rinks, or in the workplace—to be free of bullying and racism.

Tools 94

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

There’s “no better time than to show the importance and significance of good PR,” she says, whether it is helping to tell your authentic story, raise awareness in your community or combat misinformation. “It The company has laid off staff and sold off storied publications such as Sports Illustrated, Fortune and Time. She also points to the ability for brand managers to tell their own stories online with native advertising and brand journalism.

Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy

PR Daily

What “real talk” have you seen from branded social media accounts? Learn more about how Merriam-Webster remains relevant in the digital age while staying true to its brand voice and values at Ragan’s Future of Communications Conference, Nov.

NBA postpones games after Milwaukee Bucks’ BLM protest, Salesforce and Bed Bath & Beyond to cut thousands of jobs, and TikTok chief resigns

PR Daily

Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more. ” The changes will also help fund new “customer-inspired” owned brands in 2021, the company said.

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Dashlane: Unnamed Temporary Sports Blog. Brand Journalism. G&S Business Communications: Customer Narratives Fuel Brand Journalism for a Water Solutions Leader.

NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’

PR Daily

The racing organization’s drivers and crew members joined together before Monday’s race at Talladega Superspeedway to push the sport’s sole African American driver, Darrell “Bubba” Wallace Jr., Defund the police, defend Black communities! Sprout Social revealed in its report, “#BrandsGetReal: Brands Creating Change in the Conscious Consumer Era ” that 70% of consumers think it’s important for organizations to take a stand on social and political issues.

30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Brand marketing coordinator—Nike (Oregon). Community engagement editor—The Register-Guard (Oregon). Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching.

NASCAR bans Confederate flag, Bon Apétit apologizes, and U.S. Soccer team allows players to kneel in protest

PR Daily

Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more. ” Before Wednesday’s race, Wallace told Fox Sports 1 that NASCAR made the right call. The amount of consumers who trust brands that speak out grows when looking at minority groups, with 92% of black consumers responding that taking a stand increases trust.

PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.