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Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Propaganda has no place in modern public affairs or public relations. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. It has been widely criticised for the propagation of misinformation on the platform most recently in a report on fake news by the Parliamentary Digital, Culture, Media and Sport Committee. It corrodes trust and pollutes public discourse.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

Brand Awareness. Community Engagement. HOAresources, Community Associations Institute and Revmade. HINCHASWANTED, beIN SPORTS with VMLY&R. DMEPOS Competitive Bidding Program Education, Schmidt Public Affairs. Social Influencer Program, American Public University System. Back To Whole, Rachel Kay Public Relations. LinkedIn Live for Talent Branding, Cisco (@WeAreCisco). HINCHASWANTED, beIN SPORTS with VMLY&R.

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Brands pile on Twitter for National Doughnut Day

PR Daily

There’s no shortage of holidays for brands and consumers to celebrate, but National Doughnut Day is always a crowd pleaser. The brand trended all day in the United States, alongside the larger #NationalDonutDay trend. Of course, non-doughnut brand managers couldn’t help themselves, piling onto the hashtag with clever (and not-so-clever) tweets. Social media managers for entertainment and sports brands didn’t miss the chance to get a few clicks, either.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more. Leaving it in its current state isn’t doing right by the current and former Periscope community or by Twitter.

30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Public affairs director—WeWork (Texas). Public relations coordinator—Baptist Memorial Health Care (Tennessee). Public relations manager—Lands’ End (Wisconsin). Brand marketing coordinator—Nike (Oregon).

30 jobs in the PR and marketing world

PR Daily

Bureau of Labor Statistics , the PR industry will keep pace with the rest of the economy for overall job creation, but it will still be a struggle to find your place in the industry: The need for organizations to maintain their public image will continue to drive employment growth. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure. Regional public relations coordinator—Neiman Marcus, Illinois.

30 jobs in the PR and marketing world

PR Daily

Public relations manager—Amazon (California). Public relations and marketing director—Volunteers of America, Colorado (Colorado). Public relations director—Water Mission (South Carolina). Sports marketing intern—Nike (Germany). Public affairs specialist—US Department of Defense (Ohio). Public relations account director, B2B technology—5W Public Relations (New York). Public relations director—Sunday Riley (Texas).

Hotels 122

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. See what else we have in our weekly professional pickings: Director of communications, employee experience and community engagement—Transamerica (Colorado). Public relations manager—Amazon (California). Communications, public relations and marketing coordinator—Washington State University (Washington). Communications and public relations manager, Canada—Cisco (Canada).

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Campaigns, PR Events and Publications. Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19. Branding Campaign. Dashlane: Unnamed Temporary Sports Blog. SSPR: El Paso County Public Health Department COVID-19 Campaign. Community Relations Campaign.

Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. Featured Influencers behind the headlines public relations

30 jobs in the PR and marketing world

PR Daily

The position requires managing and expanding the company’s corporate social media presence, as well as increasing the brand’s online engagement and business goals. Communications and public affairs officer—Citi (Utah). Assistant marketing leader—Scheels All Sports (North Dakota). Digital community manager—Edelman (New York).

30 jobs in the PR and marketing world

PR Daily

It summarizes the position: The Colorado Health Institute seeks a thoughtful communications professional to help us expand our readership and community impact through social media, website content curation, targeted news releases and application of website analytics. The position might also include design of publications and informational graphics, as well as writing and editing. Public relations manager—Greater Los Angeles Zoo Association (California).

Women PR pros, follow firm’s urging to be ‘fearless’ with these job openings

PR Daily

Candidates should have at least six years of experience in PR (with at least two years experience in internal communications), excellent writing skills and experience developing an organization’s brand, including implementing its messaging strategy. Consumer brand marketing manager—The New York Times (New York). VP, public affairs and communications—The Coca-Cola Company (Canada). Community marketing manager—Dick’s Sporting Goods (California).

30 jobs in the PR and marketing world

PR Daily

The Bureau of Labor Statistics says the number of employed public relations specialists will reach 316,200 by 2020. If celebrity gossip is your game, there are ample opportunities in the entertainment industry that focus on publicity. If you’re interested in governmental policy, there’s no shortage of public affairs positions—especially during a presidential election year. Fashion and cosmetic brand marketing assistant— Live Marketing (Missouri).

30 jobs in the PR and marketing world

PR Daily

See what else we have in our weekly professional pickings: Senior brand manager (PR agency senior account executive)—Ripley PR (Tennessee). Performance sports marketing manager—Clif Bar (California). Public relations coordinator—Cambia Health Solutions (Utah). Social media community manager—Cannes Lions International Festival of Creativity (United Kingdom). Brand strategist—Apple (California). Director of government affairs—Comcast (Florida).

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests.

Just Divided over Nike's New Ad

Mindful Marketing

The two-minute “Dream Crazy” ad is a well-produced spot that features footage of inspiring amateur athletes, as well as a couple of the brand’s superstar spokespeople. The last game he played was in January of 2017, but Kaepernick has since become the face and voice of a movement that extends well beyond professional sports. Public opinion is not so clear. Some may argue that any publicity is good publicity.

Cops in Kansas foster engagement with an arresting Twitter feed

PR Daily

The public affairs cop does his best to update the Lawrence, Kansas, Police Department’s Twitter account once a day. The goal is not just to tweet about public safety (though there is that), but to interact and build relationships with the public. This is all the more important at a time when police nationwide are the subject of protests and diminished community trust. The result was record engagement and stories in USA Today and Fox Sports.