Communications Conversations

AUGUST 16, 2022

Many brands are attempting to manage upwards of 5+ social media channels in 2022. They need community management. And they need to be measured. Brands trying to maintain 5+ social media channels with limited resources. Very few brands are taking the approach of just using 1-2 social media channels exclusively.

Social Media 128

Social Media Media Resources YouTube 128

NewsWhip

MARCH 11, 2022

A community idea to book Airbnb stays as another method of aiding Ukrainian residents during the invasion has spread across social media and resulted in more than 61,000 nights booked, amounting to a value of nearly $2 million. How does one measure trust? Let’s begin with March 7th. Mar 7th: Booking Airbnb’s to support Ukraine.

Government 78

Government Ethics YouTube Measurement 78

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Brand: based on personality, driven by reputation. Diligent Data Measure: turn up online presence and connections to create your own communities. * Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? He loves producing skits and parodies of mainstream and YouTube culture, often with his friends involved. Great point about personal branding. Also, have you heard of YouTube Live? Image: Jixar ‘s Flickrstream, CC 2.0

YouTube 54

YouTube Video Measurement Print 54

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube.

Brand 40

Brand Branding Local Instagram 40

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively.

Employee 130

Employee Policies Creativity Company 130

5W PR

JULY 11, 2018

In a world where customers want their products to be as personalized as possible – Walkers – a UK snack brand allowed individuals to take part in a nationwide vote to either eliminate older flavors of chip in favor of new ones or save the old flavor. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging.

Video 54

Video Brand Branding Fashion 54

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 88

Social Media Conference Media Corporate 88

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. For global companies, reputation is the new gold.

Crisis 158

Crisis Reddit Reputation Tools 158

MaccaPR

NOVEMBER 24, 2014

Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Listen folks: It''s not all about the community size and fan counts! Brand engagement. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts?

Social Media 82

Social Media Media YouTube Film 82

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. Gary Vaynerchuck does offer some points to consider when it comes to personal branding not only from his own experience, but tips on how to help others as well. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. 7) User reviews and community comments.

Case Study 116

Case Study Software Data Web 116

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. Measure your content curation. Marketer Heidi Cohen says that 40 percent of content curators don’t measure the effectiveness of their curation.

Google 120

Google Measurement Content Marketing Engineering 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. And it’s no longer about that measurement piece at the end.

Consumer 78

Consumer Measurement Local Data 78

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

Cision

SEPTEMBER 10, 2015

The FCC is investing in providing access to communities that do not have broadband. Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Prepared for a brand crisis? Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it? Amplify’d from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. TaJinYo, formed in May, harassed Tablo’s family and ex-girlfriend , and contacted Tablo himself with death threats.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Cision

DECEMBER 21, 2015

Expect the service to expand to more users in 2016 and for brands to begin experimenting with more live video content. Multiple studies have concluded that video engagement is higher on Facebook than on any other platform (including YouTube and Instagram), so this is something to pay attention to in the coming months.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That is, yes. Social media platforms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value?

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. Agency teams also track campaign performance, measuring ROI and presenting analytics.

Trends 149

Trends Fashion Video YouTube 149

Konnect Agency

JANUARY 19, 2021

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media. Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Cision

APRIL 19, 2016

Live streaming ambassador Brian Fanzo was the conference’s exclusive guide to everything video, and not much convincing needed to be done about the benefits of live video for brands. Shaan Puri, co-founder of blab advises marketers and communicators to keep their eye on the prize and keep nurtured communities at the heart of all efforts.

Social Media 0

Social Media Marketing Media Customer Service 0

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 112

Social Media Media Infographics Community 112

Flatiron Communications

APRIL 13, 2021

How the Explosion in News Creators impact Communications Pros. The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We The Information is considered one of the most influential tech news media brands today, constantly breaking big stories.

Media 41

Media Journalism Reddit Local 41

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The 2018 JOTW Communications Survey from Frank Strong. from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. and measure the effectiveness of your collective marketing efforts.

Marketing 69

Marketing eBook Resources Tools 69