Hospital branding finds fertile ground with sports teams and arenas
MARCH 23, 2016
Professional sports franchises across the U.S. have been forming creative partnerships with local hospitals that have far-reaching effects on health and wellness. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. Children’s Mercy Hospital and Sporting Kansas City, a major league soccer squad.