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Hospital branding finds fertile ground with sports teams and arenas

PR Daily

Professional sports franchises across the U.S. have been forming creative partnerships with local hospitals that have far-reaching effects on health and wellness. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. Children’s Mercy Hospital and Sporting Kansas City, a major league soccer squad.

Entertainment & Sports Section New Member Spotlight


What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built. Using local resources is huge. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness.


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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

How brand managers are encouraging consumers to vote

PR Daily

Many brand managers are going online to excite people to exercise their franchise and cast a vote. Learn where your local polling place is and get there with a discounted ride: [link] It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. Riders across almost every Motivate system can use the code BIKETOVOTE in their local bike share app to access a free day pass.

How to Pitch Better Brand Stories


My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

From the Western Hemisphere, Calgary in Canada is the only locale to make the top five. as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences?

Brands pile on Twitter for National Doughnut Day

PR Daily

There’s no shortage of holidays for brands and consumers to celebrate, but National Doughnut Day is always a crowd pleaser. The brand trended all day in the United States, alongside the larger #NationalDonutDay trend. Of course, non-doughnut brand managers couldn’t help themselves, piling onto the hashtag with clever (and not-so-clever) tweets. Social media managers for entertainment and sports brands didn’t miss the chance to get a few clicks, either.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

In a press release , Post Consumer Brands wrote: Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change.

30 jobs in the PR and marketing world

PR Daily

Print journalism, especially at the local level, is a scary place to be right now. Director, public relations and brand experiential—Wingstop Restaurants, Inc., Director of public relations—Legacy Community Health, Texas. Director of communications, employee experience and community engagement—TransAmerica, Colorado. Senior PR manager—Amazon Web Services (Sports), Washington.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

It can’t just be the brand. The two sports teams recently announced that they’re considering changing their names and logos. The National Football League team’s owner, Dan Snyder, said its process will “take into account not only the proud tradition and history of the francise but also input from our alumni, the organization, sponsors, the National Football League and the local community”:

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

These locations will be smaller and will “feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar.”. The Verge reported : The reality is that no one is happy, according to Rod Breslau, an e-sports consultant and journalist. Don’t take content for granted, lest you lose access to influencers’ large, active communities. How do you feel about brands who take a stand?

Ask the Twitter expert

Axia PR

Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. As a social media and community engagement specialist, here are my answers to the five common questions about the channel with more than 315 million users. A Q&A with a social media expert.

30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. The bourbon-based drink is a favorite for fans both in the stands and watching at home or their local watering hole. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Brand marketing coordinator—Nike (Oregon). Community engagement editor—The Register-Guard (Oregon).

Depressed and depressing: the state of UK news media

Stephen Waddington

Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. There’s not much good news for UK media in the Reuters Institute Digital News Report 2019.

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COVID-19 opportunities: Where is the money?

Stephen Waddington

Culture, entertainment, and sport need a hard reset. Watch for innovation and move fast to help brands capitalise. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices.

Season’s greetings from PR Daily

PR Daily

Others make a habit of seeing holiday fare at the theater or the local cineplex. It’s because of you that our community is a place of hope, as well as humor, where colleagues hold each other to a high standard and share tips to help everyone grow in their career. For every story of brand mismanagement and crisis exacerbation, there are stories of writing delight and social media brilliance—all with a delicious snarky bite.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

Whereas some schools do not have the luxury to offer students a wide range of electives, some other schools offered Communication Law, Social Media, Corporate Social Responsibility, (Advanced) Public Speaking, Programming, (Digital) Graphics/Production, Fundraising and Nonprofit Management, Professionalism, Sports and Entertainment, Tourism and Hospitality, and Health PR. A Guest Post By Ai Zhang, Professor, Stockton University. “To

30 jobs in the PR and marketing world

PR Daily

Along with enjoying live music, festival attendees can sample food and beverages from local vendors, including Beat Kitchen, Cheesie’s Pub & Grub, Dark Matter Coffee, Lou Malnati’s, Smoke Daddy and more. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. See what else we have in our weekly professional pickings: Director of communications, employee experience and community engagement—Transamerica (Colorado).

Seattle: The Emerald City of Technology


Seattle has not only unfolded as a hotbed of technology, but also a menagerie of restaurants, sports, craft brews, hipsters, outdoor adventure, Bay Area transplants and massive real estate development. Not to mention the role of local venture capital from leading firms like Madrona Venture Group who are funding the local apex as well as an influx of new innovation from established companies like Qumulo to newer tech upstarts like IOpipe.

Celebrating our 2019 highlights

Action PR

Bringing brands together is our speciality! Here we celebrated the collaboration between our clients Everyone Active and MoreYoga by creating an ‘Ascent & Asana’ event, where people were invited to Westway Sports & Fitness centre to enjoy an hour of wall climbing followed by an hour of yoga. We were delighted to help our spinal cord rehabilitation client Neurokinex host Bristol’s inaugural Sport4All inclusive family sports day at the Centre for Sport, UWE Bristol on June 2.

Behind the Headlines With Monique LeNoir


As such, when I was in high school in Oakland, California, he frequently spoke out about those health issues that disproportionately affect the African-American community. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices.

Google to promote ‘hyperlocal’ news in new app

PR Daily

Google wants to help communities share their local stories—and that’s great news for PR pros. Beyond getting people to try Bulletin when they’re starting out reporting local news, it’ll have to incentivize them for sticking around once they get the hang of it and feel the need to grow an audience for themselves. With Bulletin you can contribute to local stories and be the voice of your community!

Instacart to lay off roughly 1,800 workers, IOC president says there’s ‘no plan B’ for delaying Tokyo Olympics, and NFL honors health care workers with Super Bowl tickets

PR Daily

That strategy is recognizing and applauding essential and frontline employees, whether they’re within your organization or your kudos are part of a community effort.

NBA postpones games after Milwaukee Bucks’ BLM protest, Salesforce and Bed Bath & Beyond to cut thousands of jobs, and TikTok chief resigns

PR Daily

Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more. ” The changes will also help fund new “customer-inspired” owned brands in 2021, the company said.

17 calls-to-action that work in health care marketing

PR Daily

Because while your consumer might not need your brand-spanking new IMRT technology today, they might need it a few months or even years from now—and you definitely want to be top-of-mind when that need arises. While you might not need a car in the near future, automotive brands are constantly fighting to make sure that you think of their respective companies when you do need a vehicle. Keep your brand relevant in the minds of your consumers for their future healthcare needs.

Making the move from journalism to public relations

Stephen Waddington

It’s an issue that has been attracting heat among public relations communities on social media over the past week. Senior communication roles in sports, government, local authorities and the NHS were once routinely filled by journalists. Public relations is shifting from media to influencers, branded media and communities. Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues.

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. She also highlights the big community of runners here in the Twin Cities.

How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. COVID-19 is accelerating the modernisation of PR practice and skills.

30 jobs in the PR and marketing world

PR Daily

Each of these locales has more than the national average of 18 tech jobs for every 1,000 employees. The position requires managing and expanding the company’s corporate social media presence, as well as increasing the brand’s online engagement and business goals. Assistant marketing leader—Scheels All Sports (North Dakota). Digital community manager—Edelman (New York).

Confusion swirls around the hashtag 'KrispyKremeChallenge' and naming rights

PR Daily

Media attention has been pervasive over the years, with the event grabbing a coveted spot on the 2005 Sports Illustrated On Campus list of “102 More Things You Gotta Do Before You Graduate.”. The University of Georgia, Atlanta even modeled its Donut Dare 5k Road Race —complete with local hospital sponsors—after the North Carolina fundraiser. So how did a local hospital wind up with a naming and branding event that touts the Krispy Kreme Challenge relationship?

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Behind the Headlines With Ashley Simmons


I entered college as a journalism major and after several different communications-focused internships – a local community newspaper, a public relations and advertising agency and two local political campaigns – I realized what I really wanted to pursue was a career focused more specifically on public affairs and political communications. With so much competition in the marketplace, how can brands stand out?

Behind the Headlines With Kim Spear


But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

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6 ways to network like a human

Communications Conversations

We talked about her Marketers Community. Again, work, school, kids, sports. For example, I recently have a virtual coffee with the CMO of a local brand. A couple weeks ago, I had coffee (actual in-person coffee!) with the wonderful Laura King. We had never met before, but I’ve been a fan from afar for quite some time. We talked about jobs. And, of course, we talked about networking.

Nike drops Manny Pacquiao over homosexual remarks

PR Daily

Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community.”. "We Shortly after online backlash rose as a response to his comments, Pacquiao refused to apologize, NPR reported : "I'm not condemning anyone, but I'm just telling the truth of what the Bible says," he wrote on Facebook early Tuesday, local time. Nike has cut ties with Manny Pacquiao after the boxer made disparaging remarks about homosexuals.

4 nonprofit PR lessons from #GivingTuesday

PR Daily

Other organizations are sharing their own stories of being a part of #GivingTuesday, helping both their brands and the initiative: #GivingTuesday is here! Want to find out about how the Twins Community Fund gives back? >> Isles are at Toys R Us doing some holiday shopping for toys to deliver to kids at local hospitals. Celebrating #GivingTuesday by giving back to a sport that’s given so much to me - making a $10k gift with @SpeedoUSA to @SwimFoundation.

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 30) “Marketing and branding strategy.”. 64) “I do strategic communications for college sports, including the research needed to inform our efforts and the TV ads that help educate people about what we care about.”. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Purpose unifies management, employees, and communities.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

There’s “no better time than to show the importance and significance of good PR,” she says, whether it is helping to tell your authentic story, raise awareness in your community or combat misinformation. “It The company has laid off staff and sold off storied publications such as Sports Illustrated, Fortune and Time. She also points to the ability for brand managers to tell their own stories online with native advertising and brand journalism.

Announcing PR Daily’s 2015 Video Awards finalists

PR Daily

Meet Brand, Demand, and Technology, R2integrated. Fueling the Professional Athlete: Dietitians in Sports, Academy of Nutrition and Dietetics. Our Community,” Tidelands Health. DFW Airport Brand Launch Video, PAVLOV Agency / DFW Airport. 2015 Report to Communities: Powering Possibilities, AltaLink. Wonder Where Local Food Comes From? Join Chefs at Lattin Farms, Wonder Where Local Food Comes From? Everyone is talking about video. Clicks. Views.

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