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Entertainment & Sports Section New Member Spotlight


What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built. And all of the leadership positions that we’re taking. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness.

Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. RELATED: Join us for our Leadership and Executive Communications Conference ]. This time, Starbucks’ leadership has been prepared. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. Starbucks has had years of practice responding to polarized criticism of its brand.


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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. In an article titled, “ The essence of resilient leadership: Business recovery from COVID-19 ,” Deloitte outlines several ways that communicators’ mindsets must shift as organizations turn from crisis response to messages of recovery in our “new normal”: Image courtesy of Deloitte. CRISIS LEADERSHIP BOARD.

Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks

PR Daily

The cast of “Community” and its creator, Dan Harmon , also created a virtual table reaed and Q&A in May 2020, with proceeds also benefiting COVID-19 response. Sports leagues postpone games, practices after Jacob Blake shooting. CRISIS LEADERSHIP BOARD.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change. CRISIS LEADERSHIP BOARD.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Sports are back. By looking at the talk on Twitter, brands can find the best ways to connect and be part of this epic moment.

The CrossFit PR mayhem

Doctor Spin

“One tweet from the CrossFit CEO Greg Glassman, and the brand’s now breaking down.” Glassman’s tweet did stir up a perfect PR storm , for sure, but the brand CrossFit was already in serious trouble. Anyone familiar with CrossFit will know just how deeply tied these two brands are with the sport, so these decisions aren’t to be taken lightly. The CrossFit sport is now facing a difficult choice.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Saint John brings marketing acumen to the role, with former leadership positions at Endeavor, Uber, Apple, PepsiCo and more. It can’t just be the brand. The two sports teams recently announced that they’re considering changing their names and logos. The Cleveland, Ohio Major League Baseball team said in its statement that it “fully recognizes [its] team name is among the most visible ways in which [it] connect[s] with the community”:

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. Cornell opened his note by addressing the community and its feelings, before moving onto employees’ feelings and commitments from the Target team as a whole. CRISIS LEADERSHIP BOARD. When members of our community hurt, we all hurt. How can a brand be “present”?

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The Cleveland sports team is planning to retire the name (Indians) it has carried since 1915, answering years of protests from Native American organizations and fans that called the moniker racist. CRISIS LEADERSHIP NETWORK.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

6, and there is only one mention of the design change on the brand’s Twitter feed: Excited to showcase our farmer-owners on our packaging! It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. PlayStation’s move highlights its community, which will help the company increase consumer loyalty. CRISIS LEADERSHIP BOARD.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

I also know how important representation is in our community, and I wanted little girls to see themselves through this doll. CRISIS LEADERSHIP NETWORK.

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2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. More than 11% have turned to community and corporate social responsibility initiatives: How are you helping boost employees' moods and productivity as they work from home during the #COVID19 pandemic?

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

In a press release , Post Consumer Brands wrote: Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage. CRISIS LEADERSHIP BOARD.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Ask your online community to share their new hobbies, or create simple graphics and messages that speak to relatable moments to increase engagement.

Walmart’s Meredith Klein shares 3 C’s for success in the COVID-19 era

PR Daily

As brands, it means communicating with your customers, associates and key stakeholders. Once you do, consistently tap those sources and become part of those communities. For example, I’ve joined PR industry virtual conferences as well as “Women in Leadership” meetups. We also use Workplace by Facebook and everyone, from associates through senior leadership, are active and engaged on the platform. I grew up playing sports.

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3 ways to increase your brand’s engagement

PR Daily

There is no one-size-fits-all answer to building engaged online communities and executing successful digital campaigns. The best hashtag campaigns are clever and relevant, and they deliver a brand’s core message. JOIN US: At Facebook HQ for the Facebook Leadership Communications Summit! Consider using a new blockbuster film, sporting event or holiday to spark interest. When engaging with consumers online, do you ever feel like you’re talking to a wall?

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Purpose, diversity and inclusion: Why take a stand?

PR Daily

They want to see that they’re making a positive impact in their communities, that they are demonstrating purposeful behavior beyond the working day,” says Rosy McGillan, executive vice president and head of purpose practice at Porter Novelli. In the wake of mass shootings last year, both Walmart and Dick’s Sporting Goods took stands limiting gun and ammunition sales, with Dick’s destroying $5 million worth of semiautomatic rifles.

Combing the data behind Black Lives Matter messages

PR Daily

Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more. Brand managers chose to focus on racial injustice, police brutality and structural inequality, with many voicing support for the Black Lives Matter movement, a force that has been active in the U.S. Many brand managers and CEOs are speaking up—but what do the data say about how these messages are received?

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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift. Industry thought leadership is a differentiator.

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5 Tips to Effectively Engage Generation Zers


As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

PR Daily

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Yahoo Sports wrote : The 4.5 Dick’s Sporting Goods brings in new woman CEO.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Good morning, PR pros: It’s not the death of a brand mascot , but H-E-B’s Super Bowl ad teaser has people talking over the chance to win a lifetime of groceries. as well as using a big opportunity to push an initiative, such as a branded app. Here are today’s top stories: Sports organizations and brand managers pay tribute to Kobe Bryant. Many organizations and brand managers shared tributes as well.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Ketchum’s Brand Reckoning 2020 report revealed that COVID-19 is causing consumers to consider their priorities and values more than ever before, with 86% considering mental health more important and 74% saying the pandemic has shown them “how unnecessary some past purchases were.”.

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NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools

PR Daily

The team won’t comment on the selection, aside from a statement from Gutierrez, reported via Arizona Republic : Our fundamental mission is to ensure a safe environment—whether in schools, in our community, in hockey rinks, or in the workplace—to be free of bullying and racism.

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Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

PR Daily

In fact, one could say that it’s sporting a familiar smile. Doing so can instill confidence and trust, along with helping bolster your brand’s reputation. CRISIS LEADERSHIP NETWORK. The company is winnowing down its brands to ones that can achieve a large scale, she said. …

Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy

PR Daily

What “real talk” have you seen from branded social media accounts? Learn more about how Merriam-Webster remains relevant in the digital age while staying true to its brand voice and values at Ragan’s Future of Communications Conference, Nov. CRISIS LEADERSHIP NETWORK.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

There’s “no better time than to show the importance and significance of good PR,” she says, whether it is helping to tell your authentic story, raise awareness in your community or combat misinformation. “It The company has laid off staff and sold off storied publications such as Sports Illustrated, Fortune and Time. She also points to the ability for brand managers to tell their own stories online with native advertising and brand journalism.

NBA postpones games after Milwaukee Bucks’ BLM protest, Salesforce and Bed Bath & Beyond to cut thousands of jobs, and TikTok chief resigns

PR Daily

Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more. ” The changes will also help fund new “customer-inspired” owned brands in 2021, the company said.

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement. And while social media users spread the message that “Shaq dunked on the NBA,” he really spoke for the NBA and the entire sport of basketball. On Oct.

How Big Data Will Modernize Your Crisis Communications Plan


For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests.

NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’

PR Daily

The racing organization’s drivers and crew members joined together before Monday’s race at Talladega Superspeedway to push the sport’s sole African American driver, Darrell “Bubba” Wallace Jr., Defund the police, defend Black communities! Sprout Social revealed in its report, “#BrandsGetReal: Brands Creating Change in the Conscious Consumer Era ” that 70% of consumers think it’s important for organizations to take a stand on social and political issues.

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19. Branding Campaign. Dashlane: Unnamed Temporary Sports Blog. Community Relations Campaign. IW Group: McDonald’s Asian American Community Engagement. Content Marketing and Brand Journalism Campaign.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

1—and brand managers are scrambling to deal with the upcoming restrictions. The gaming company gave back professional gamer Ng “Blitzchung” Wai Chung’s prize winnings and reduced his yearlong ban to a six-month suspension following intense backlash from its community. That said, make sure your policies and standards align with your community and your brand vision, and remain transparent—which means admitting you screwed up if you did make a mistake.

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

Dashlane: Unnamed Temporary Sports Blog. Brand Journalism. G&S Business Communications: Customer Narratives Fuel Brand Journalism for a Water Solutions Leader. Peppercomm: Business leadership perspectives in response to COVID-19. Thought Leadership Campaign.

NASCAR bans Confederate flag, Bon Apétit apologizes, and U.S. Soccer team allows players to kneel in protest

PR Daily

Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more. ” Before Wednesday’s race, Wallace told Fox Sports 1 that NASCAR made the right call. The amount of consumers who trust brands that speak out grows when looking at minority groups, with 92% of black consumers responding that taking a stand increases trust. CRISIS LEADERSHIP BOARD.

Why and how Trek Bicycles launched a powerful podcast

PR Daily

The result offers many takeaways for brand managers. The cycling community is deeply engaged, both in the sport and recreational activities, and consumers have many exciting and fabulous stories to share about their relationship with the company and its products. Eric Bjorling, brand director for Trek Bicycle, says that goal was to share unique stories using the rapidly growing content channel. When the idea of adding a podcast … came up, leadership was 100% on board.

Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

PR Daily

How are you working with your community to celebrate Halloween? I can’t imagine any Californian saying, ‘All things being equal, I’m buying the brand that spews more poison into our children’s air!’”. Why it matters: Brand managers and business leaders are being asked to take sides on issues once relegated to the realm of politics. If any brand is going to be hurt, Toyota would probably be the most.”. I’ve just been fired from Deadspin for not sticking to sports.