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Entertainment & Sports Section New Member Spotlight

PRSay

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? PR Specialization interview public relations Sport UFC

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. You can help your internal and external audiences adjust their expectations and views with you by understanding the pillars of trust. Disney creates branded face masks. Read more about @shopDisney 's new range of cloth face masks and donations to families and communities in the U.S.

The surprising origins of brand names

PR Daily

Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Here are some brands that are mostly known by acronyms or initialisms. Epcot — Experimental Prototype Community of Tomorrow. ESPN — Entertainment and Sports Programming Network.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It is almost a sport on Facebook, Instagram and Twitter. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Sports are back. By looking at the talk on Twitter, brands can find the best ways to connect and be part of this epic moment.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences? million for the rights to the word “We” to brand the holding firm that held WeWork.

30 jobs in the PR and marketing world

PR Daily

Scores of music lovers will flock to Chicago this weekend for Lollapalooza, and you could intern for the organization behind the festival, if you land this week’s featured position. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. C3 Presents, the Texas-based company behind the festival, is looking for a digital marketing intern in Austin, Texas. Sports editor—The Maryville Forum (Missouri).

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Major brands go pink and share breast cancer survival stories

PR Daily

But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent. A recent report published by Florida International University’s College of Business revealed that many breast cancer survivors want more diversity and authentic action from organizations’ campaigns.

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ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

In a press release , Post Consumer Brands wrote: Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more. Leaving it in its current state isn’t doing right by the current and former Periscope community or by Twitter.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change.

30 jobs in the PR and marketing world

PR Daily

International PR coordinator—A+E Networks, New York. Director, public relations and brand experiential—Wingstop Restaurants, Inc., Director of public relations—Legacy Community Health, Texas. Director of communications, employee experience and community engagement—TransAmerica, Colorado. Senior PR manager—Amazon Web Services (Sports), Washington. Brand Journalism Content Marketing External Communications Media Relations PR Industry The Workplace

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Several commercials are in current rotation promoting the community provided by Facebook Groups.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

Brand Awareness. Community Engagement. National Internal Medicine Day, American College of Physicians. HOAresources, Community Associations Institute and Revmade. HINCHASWANTED, beIN SPORTS with VMLY&R. Forever Global Rally 2019, Forever Living Products International. Influencers – Cisco Interns for National Intern Day, Cisco (@WeAreCisco). LinkedIn Live for Talent Branding, Cisco (@WeAreCisco).

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

Along with updating its status dashboard , the company’s multiple platforms and teams tweeted updates, such as those below: Today, at 3.47AM PT Google experienced an authentication system outage for approximately 45 minutes due to an internal storage quota issue.

Reddit 100

30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Internal communications manager—NetApp (California). Internal communications manager—Microsoft (Washington). Brand marketing coordinator—Nike (Oregon). Community engagement editor—The Register-Guard (Oregon).

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

I also know how important representation is in our community, and I wanted little girls to see themselves through this doll. We have better tools internally.

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COVID-19 opportunities: Where is the money?

Stephen Waddington

Culture, entertainment, and sport need a hard reset. Watch for innovation and move fast to help brands capitalise. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices.

Lockdown creative industry awards 2020

Stephen Waddington

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. There's no need for industry awards for at least 12 months. I've written up the winners across all categories. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. I don't think there's any need for any awards this year. The individuals and organisations that have excelled during the COVID19 are all in plain sight.

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Here are today’s top stories: International Olympic Committee postpones 2020 Summer Games. Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Ask your online community to share their new hobbies, or create simple graphics and messages that speak to relatable moments to increase engagement.

PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19. Branding Campaign. Dashlane: Unnamed Temporary Sports Blog. Community Relations Campaign. IW Group: McDonald’s Asian American Community Engagement. Content Marketing and Brand Journalism Campaign.

GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

PR Daily

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Yahoo Sports wrote : The 4.5 Dick’s Sporting Goods brings in new woman CEO.

30 jobs in the PR and marketing world

PR Daily

PR pros know the value of relationships, and for brands, those relationships can mean thousands—if not millions—of dollars in sponsorship deals and partnerships. The candidate who lands this week’s featured listing could help an 89-year-old iconic brand, The Harlem Globetrotters, strengthen ties as its team travels the world. The Globetrotters have been playing basketball since 1926, and the team has played more than 20,000 games—more than any other sports team in history.

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30 jobs in the PR and marketing world

PR Daily

Sports marketing intern—Nike (Germany). Editorial intern—Washington Monthly (Washington, D.C.). Marketing and community outreach specialist—Arizona Supreme Court (Arizona). Director of brand management—La-Z-Boy Inc. What organizations do employees love working for? Find out, and then check out our roundup of current job openings. The environment in which employees work is worth more to them than the salary they earn.

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Why and how Trek Bicycles launched a powerful podcast

PR Daily

The result offers many takeaways for brand managers. The cycling community is deeply engaged, both in the sport and recreational activities, and consumers have many exciting and fabulous stories to share about their relationship with the company and its products. Eric Bjorling, brand director for Trek Bicycle, says that goal was to share unique stories using the rapidly growing content channel.

Women PR pros, follow firm’s urging to be ‘fearless’ with these job openings

PR Daily

On International Women’s Day, Wall Street’s iconic charging bull might have met its match. CNBC reported : Placing the diminutive, grade-school-aged girl in front of the massive bull on the eve of International Women's Day was a way of calling attention to the lack of gender diversity on corporate boards and the pay gap of women working in financial services, a spokeswoman for State Street Global Advisors said. "A Consumer brand marketing manager—The New York Times (New York).

Announcing PR Daily’s 2020 Nonprofit PR Awards finalists

PR Daily

Branding or Rebranding Campaign. Community-Nonprofit Partnership. The Power of Sport, Noisy Trumpet. Shining a Light on Child Sex Trafficking in the US, RoseComm for Shared Hope International. Community Corner, The Lundquist Institute. Congratulations to this year’s outstanding finalists. Keep an eye out for the winner announcement within the next few weeks.

NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools

PR Daily

The team won’t comment on the selection, aside from a statement from Gutierrez, reported via Arizona Republic : Our fundamental mission is to ensure a safe environment—whether in schools, in our community, in hockey rinks, or in the workplace—to be free of bullying and racism.

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Making the move from journalism to public relations

Stephen Waddington

It’s an issue that has been attracting heat among public relations communities on social media over the past week. In my experience as an employer, journalists have to work hard to learn client management and internal engagement skills. Senior communication roles in sports, government, local authorities and the NHS were once routinely filled by journalists. Public relations is shifting from media to influencers, branded media and communities.

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

PR Daily

In fact, one could say that it’s sporting a familiar smile. Doing so can instill confidence and trust, along with helping bolster your brand’s reputation. The company is winnowing down its brands to ones that can achieve a large scale, she said. …

25 job openings in the PR and marketing world

PR Daily

PR and communications executive—FOX Sports (Australia). Marketing and PR intern—Nordstrom (Washington). Brand communication and marketing manager—Google (Japan). Project coordination and communications intern—McDonald’s (Illinois). Social media community manager—AIB (Ireland). More than 3.5

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30 jobs in the PR and marketing world

PR Daily

That’s a lot of eyeballs for brand managers looking to cash in on the “Big Dance’s” large audience. Villanova University wants to add a marketing intern in Pennsylvania. Marketing intern—Columbia Sportswear Co. Manager, sports public relations—Univision (Florida). Communications assistant, media and public relations—Toronto Community Housing (Canada). Public relations academic intern—Philadelphia Eagles (Pennsylvania). Madness is in the air.

30 jobs in the PR and marketing world

PR Daily

in Washington as well as intern opportunities in both San Francisco and Seattle. FleishmanHillard is looking for a senior healthcare executive in Kansas, but also has a creative intern position open in Illinois and a design intern position available in Texas. See what else we have in our weekly professional pickings: Social media community manager—Fingerpaint (Arizona). Telemundo Sports Editor—NBCUniversal (Florida). Branding pod account manager—Google (Mexico).

Public Relations Holiday-Checklist

Critical Mention

Another would be to simply thank current clients for their commitment to your brand. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Oftentimes, offices are less occupied when the holidays are around the corner.

Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy

PR Daily

What “real talk” have you seen from branded social media accounts? Learn more about how Merriam-Webster remains relevant in the digital age while staying true to its brand voice and values at Ragan’s Future of Communications Conference, Nov.