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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 188
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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156
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The Importance of the ADA, Internally and Externally

5W PR

External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. A strong brand image can help attract and retain customers, while a poor reputation can drive them away. Accessibility and inclusion are essential components of a positive brand image in today’s world.

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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. Not surprisingly, few have to do with the intern topic. And yes, the social media intern trope is getting old.

Internal 122
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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. How do you know what’s working?

Training 195
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How to Tailor Global PR Strategies for Cosmetics Brands

5W PR

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.

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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

Deirdre Breakenridge

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? It was for the kids.

Brand 256