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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. ACEing Flexibility So, what is ACE?

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The vendor community that serves PR has published a handful of reports over the last few months. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%).

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Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

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How to Leverage Emotions to Boost Digital PR

Cision

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Build a community. Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube. Recognize employees.

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What Solo PR Pros Need to Know About Influencer Marketing and Maximizing Your Reach

Solo PR Pro

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Another component of word of mouth, influencers can drive enthusiasm around your brand. Association. Validation. Enthusiasm.

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5 Tips to Effectively Engage Generation Zers

PRSay

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.