Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Brand Branding Facebook 68

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. They are now at around $16.

Twitter 235

Twitter Customer Service Web Facebook 235

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels.

Social Media 62

Social Media Trends Media Instagram 62

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management.

Community 78

Community Social Media Facebook Twitter 78

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Many respondents said they will be spending more money on ads because of social media restraints, with Facebook and Google among the platforms cited.

Marketing 113

Marketing Instagram Media SEO 113

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Just look at your Facebook feed–how many ads are in it? Yep, sales and leads are a primary focus on many, many brands. Driving awareness and engagement with customers.

Strategy 106

Strategy B2C B2B Resources 106

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? Learn all about social signals from Neal Schaeffer! Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. But some of these actually have a very minimal effect on the relationship between the brand and consumer.

Brand 54

Brand Branding Trends Social Media 54

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. So, this is a great place for brands to establish authority by simply answering customer questions. This is second only to Facebook. It’s a COMMUNITY play.

Social Media 121

Social Media Reddit Pinterest Communications 121

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Increasingly influencers demand a fee for working with an organisation or brand. Community management. Automation and artificial intelligence will be next.

Publicity 119

Publicity Customer Service Community Internal 119

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 147

Media Relations Media Print Software 147

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 also brought a reckoning of sorts for Facebook. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Facebook. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. And that is they recognize and support their brand evangelists organically. Great service. Where did customers go to complain? The Chobani Facebook page. WUL : And how many tweets and Facebook comments a day (or week) do you guys get?

Customer Service 101

Customer Service Travel Web Facebook 101

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. Brand shaming has become commonplace. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

JANUARY 17, 2022

Because of their intrinsic accessibility and prominence, social media posts have become the face of an organisation, allowing the public to see how well customer service concerns are handled. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? Guest post by Jenelle Conner. I am a social media advocate. Too funny!!!”

Social Media 111

Social Media Reddit Media Facebook 111

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. As a brand, should we respond to ALL complaints, or just certain types? Do we handle unhappy customers differently than other types of complainers? I’m a person, however, and most brands aren’t so successful avoiding troll. Community Managers.

Social Media 100

Social Media Groups Community Guidelines 100

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. For instance, brands leverage organic social to: develop their style and tone of voice.

Advertising 62

Advertising Advertising Social Media Strategy 62

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. “Discover the best social media marketing techniques from the world’s top experts.”. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

NOVEMBER 3, 2014

In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. Based in the Washington, D.C.,

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Why: In this classic from the WUL vault, I examine the real value of Facebook fans. The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience.

Customer Service 72

Customer Service Resources B2B Facebook 72

Waxing UnLyrical

AUGUST 18, 2014

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. How has attitude impacted your brand strategy and success? Twitter Facebook Google+ LinkedIn Monday Roundup: Attitude.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

wiredPRworks

OCTOBER 9, 2015

With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Marketing 0.5

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Customer Service. Visual Chat session. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Beyond PR

AUGUST 31, 2016

While content strategy has always been important, more brands are waking up to how important it is. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. Social Video: How Companies are Succeeding with Videos on Facebook.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

APRIL 11, 2012

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Tarnishing your brand doesn’t have to happen in such a dramatic fashion.

Media Training 70

Media Training Crisis Training Crisis Communications 70