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The Different Types of Public Relations: A Complete Guide

Stern + Associates

Customers, investors, suppliers, employees, and even the community can be stakeholders. Community relations Community relations is a type of public relations that focuses on building relationships between an organization and its local community. There are many ways to build community relations.

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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. BL: Brand participation. You have to be authentic.

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Public Relations vs Marketing

Doctor Spin

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

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Behind the Headlines With Travis Taylor

Cision

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. The best brands never stop striving to improve – and neither do we.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Oppe begins with branding and helps students craft their personal narrative. She is a public affairs and media consultant based in Washington, D.C.

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Why ROI and PR are like Oil and Water

Doctor Spin

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment. ROI in Marketing vs PR.

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Event Sustainability — The Triple Bottom Line

Landis PR

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?