Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Impressions : The total potential views of media content. What is Social Media Monitoring? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. Managing Media Relations and Messaging During times of regulatory scrutiny, media attention intensifies, making effective media relations and messaging even more critical.

Community 52

Community Education Leadership Guidelines 52

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Unfortunately, too often people think media relations is synonymous with PR. crisis communications.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Guidelines Policies 107

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

5W PR

SEPTEMBER 13, 2019

Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis.

Publicity 68

Publicity How To Case Study Meeting 68

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Solo PR Pro

JANUARY 17, 2023

After an exploratory phase, I wrote a business plan and began building a brand. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. Emily Myers Duke (EMD): January 2018 — celebrating five years this month!

Agency 108

Agency Travel Groups Community 108

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Oppe begins with branding and helps students craft their personal narrative. She is a public affairs and media consultant based in Washington, D.C.

Communications 116

Communications Case Study Training Reputation 116

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

MAY 23, 2023

Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators. By establishing and maintaining a positive image through media relations, crisis communication, and online reputation management, PR can instill confidence and trust in potential travelers, driving demand for their services.

Travel 40

Travel Tourism Airlines Hotels 40

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

Landis PR

MARCH 18, 2024

Media training can be a wonderful way to practice in a low stakes environment. Refine your messaging Messaging is incredibly important, as it informs not only all brand content but also how your organization is talking about itself, what it does and why. As the adage goes, “practice makes perfect!”

Media Training 59

Media Training Training Media Interviews 59

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

The Hoyt Organization

SEPTEMBER 22, 2022

Public relations is fundamental in today’s business world for companies and brands seeking strategic communication. Good PR promotes brand awareness and garners media attention. Public relations enables businesses to maintain positive relationships with stakeholders, their target audience, and the public.

Publicity 52

Publicity Brand Branding Communications 52

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. This quote could not be any more true for crisis planning. What situations can cause a crisis? How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it.

Leadership 111

Leadership Publicity Government Journalism 111

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Crisis management requires a company to take steps to avoid disaster, manage the crisis and recover from it as quickly as possible. Personnel crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

David PR Group

JUNE 27, 2014

In Miami, Uber and Lyft took nontraditional approaches to PR and community relations. I was discussing the ridesharing phenomenon with another public relations pro, and he said the companies both went about entering the market all wrong. Yes, that’s billion with a “b.”. Neither made any friends, aside from lobbyists. (To

Technology 40

Technology Local Crisis Management Crisis Communications 40

Waxing UnLyrical

JULY 3, 2013

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

PRSay

DECEMBER 18, 2019

The NBA’s far harsher Chinese-language statement, which it posted on the Chinese social media site Weibo , said the NBA was “extremely disappointed” in Morey, and called his remarks “inappropriate.”. Ryan, APR, is the media relations and content supervisor at Goldberg Segalla, a law firm with over 400 attorneys and 22 offices in the U.S.

Corporate 81

Corporate Crisis Management Crisis Government 81

Flatiron Communications

APRIL 8, 2020

The piece, “ The Art of the Pitch in the Midst of a Pandemic ,” actually sympathized with a PR community wherein many clients still expect their agencies to garner “earned media” attention for their products and services, even during these dystopian times. He writes: At first glance, Ms.

Pitching 41

Pitching Fashion Travel Crisis 41

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190