4 lessons from @justaconstructionguy campaign’s viral success
JUNE 14, 2019
In this era of decaying consumer trust, a Texas coffee company took a huge risk with a phony influencer campaign. The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. Buzzfeed wrote : “The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand,” he said. Be prepared for viral success.