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How brand managers are encouraging consumers to vote

PR Daily

Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. Would a free cookie persuade you to vote in the 2018 midterm elections?

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify.

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Building Community through User Generated Content

Solo PR Pro

We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

The surprising origins of brand names

PR Daily

Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. They’re the small chocolate candy many consumers have eaten since childhood. Here are some brands that are mostly known by acronyms or initialisms. CVS Pharmacy — Consumer Value Stores.

Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.”

Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks

PR Daily

Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more. Sports leagues postpone games, practices after Jacob Blake shooting. Gen Z consumers are 1.21

5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. Deloitte said that by understanding the experience and catering to it—such as by keeping messages transparent and clear—you increase the changes of employees, investors, consumers and other stakeholders coming with you on the road to recovery. Disney creates branded face masks.

How to Pitch Better Brand Stories

Cision

My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. It’s more entertaining and less time consuming. You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Matt Holguin – adidas Football Community Manager.

Brands pile on Twitter for National Doughnut Day

PR Daily

There’s no shortage of holidays for brands and consumers to celebrate, but National Doughnut Day is always a crowd pleaser. The brand trended all day in the United States, alongside the larger #NationalDonutDay trend. Of course, non-doughnut brand managers couldn’t help themselves, piling onto the hashtag with clever (and not-so-clever) tweets. Social media managers for entertainment and sports brands didn’t miss the chance to get a few clicks, either.

Major brands go pink and share breast cancer survival stories

PR Daily

But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent. Consumers can purchase Crucial Catch merchandise , of which all proceeds go to the American Cancer Society. Estée Lauder is getting consumers involved via purchases as well as hashtags on Instagram.

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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix.

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Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more. The Consumer Electronics Show was scheduled for Jan.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community.

3 ways to increase your brand’s engagement

PR Daily

When engaging with consumers online, do you ever feel like you’re talking to a wall? There is no one-size-fits-all answer to building engaged online communities and executing successful digital campaigns. The best hashtag campaigns are clever and relevant, and they deliver a brand’s core message. Consider using a new blockbuster film, sporting event or holiday to spark interest.

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Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more. Leaving it in its current state isn’t doing right by the current and former Periscope community or by Twitter.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Amazon, for example, reminded consumers that its employees’ and customers’ safety is its first priority. Sports are back.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Creating a sport around your brand may be the most sophisticated gamification on the planet.

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MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Several commercials are in current rotation promoting the community provided by Facebook Groups.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. It’s provided updates to its employees and consumers, giving its staff at closed locations up to two weeks of pay for previously scheduled hours and opportunities to work at other stores. Though he mentioned Target’s crisis response, the focus remained on affected employees and consumers. How can a brand be “present”?

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”. As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford said.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

It can’t just be the brand. The two sports teams recently announced that they’re considering changing their names and logos. The National Football League team’s owner, Dan Snyder, said its process will “take into account not only the proud tradition and history of the francise but also input from our alumni, the organization, sponsors, the National Football League and the local community”: pic.twitter.com/FjTJTreKBm. Consider how you can thank your brand ambassadors.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The Cleveland sports team is planning to retire the name (Indians) it has carried since 1915, answering years of protests from Native American organizations and fans that called the moniker racist. This will be especially crucial if you’re looking to attract and engage younger consumers.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

Purdue Pharma denies the lawsuits’ claims, and the company’s chairman of the board of directors, Steve Miller, said the “settlement framework avoids wasting hundreds of millions of dollars and years on protracted litigation, and instead will provide billions of dollars and critical resources to communities across the country trying to cope with the opioid crisis.”. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

These locations will be smaller and will “feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar.”. The “adapt or die” adage must be acted upon well in advance of your organization’s attempts to adapt to consumers’ changing behaviors and desires. Nearly two-thirds (62%) of consumers want the organizations they patronize to take stands on social and political issues.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. 1—and brand managers are scrambling to deal with the upcoming restrictions. The law will require an “opt out” button on each page of your website that enables consumers to tell your organization if they do not want their data to be collected and sold, and will also enable consumers to opt out of your organization’s terms of service without penalties. The post Brand managers gird for Calif.

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

Dashlane: Unnamed Temporary Sports Blog. Brand Journalism. G&S Business Communications: Customer Narratives Fuel Brand Journalism for a Water Solutions Leader. Maxwell: Pacific Foods’ Leftover Upgrade Interactive Video Consumer Sweepstakes. Consumer Products Campaign.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. The video is a humorous look at consumers’ current experiences staying at home, featuring modified exercises, bread making, couch sitting, hobbies and more.

30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. Around 120,000 mint juleps , the official drink of the Derby, are consumed each year at the historic racetrack. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Brand marketing coordinator—Nike (Oregon). Community engagement editor—The Register-Guard (Oregon).

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. No matter your industry or organization, you can help your audience become more savvy information consumers by sharing updates from reputable sources along with tips on how to identify misinformation.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

On Sunday, Popeyes took the opportunity to remind consumers that its chicken sandwich was back in time for National Sandwich Day—and several other chains clucked similar messages: Y’all…It’s Sunday. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands. Also, don’t make Chick-fil-A’s mistake and forget an elemental brand tenet—it’s closed on Sundays.

GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

PR Daily

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Yahoo Sports wrote : The 4.5 Dick’s Sporting Goods brings in new woman CEO.

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19. Branding Campaign. Dashlane: Unnamed Temporary Sports Blog. Community Relations Campaign. IW Group: McDonald’s Asian American Community Engagement. Content Marketing and Brand Journalism Campaign.

How to launch experiential campaigns on Twitch and TikTok

PR Daily

An increasing number of younger consumers are gravitating to the video streaming service Twitch, which has traditionally catered to gamers, and TikTok, a social media app designed for making and sharing comedy bits, lip-synching clips and more. Marketers have to appeal to their passions: gaming, sports, beauty and culture. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. That makes it a great place for a brand to step in.