Expert insights. Personalized for you.
Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.” MORE
By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. MORE
It can’t just be the brand. The two sports teams recently announced that they’re considering changing their names and logos. The National Football League team’s owner, Dan Snyder, said its process will “take into account not only the proud tradition and history of the francise but also input from our alumni, the organization, sponsors, the National Football League and the local community”: pic.twitter.com/FjTJTreKBm. Consider how you can thank your brand ambassadors. MORE
The Cleveland sports team is planning to retire the name (Indians) it has carried since 1915, answering years of protests from Native American organizations and fans that called the moniker racist. This will be especially crucial if you’re looking to attract and engage younger consumers. MORE
Purdue Pharma denies the lawsuits’ claims, and the company’s chairman of the board of directors, Steve Miller, said the “settlement framework avoids wasting hundreds of millions of dollars and years on protracted litigation, and instead will provide billions of dollars and critical resources to communities across the country trying to cope with the opioid crisis.”. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. MORE
Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. The video is a humorous look at consumers’ current experiences staying at home, featuring modified exercises, bread making, couch sitting, hobbies and more. MORE
When engaging with consumers online, do you ever feel like you’re talking to a wall? There is no one-size-fits-all answer to building engaged online communities and executing successful digital campaigns. The best hashtag campaigns are clever and relevant, and they deliver a brand’s core message. Consider using a new blockbuster film, sporting event or holiday to spark interest. MORE
My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. It’s more entertaining and less time consuming. You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier. MORE
It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Creating a sport around your brand may be the most sophisticated gamification on the planet. MORE
On Sunday, Popeyes took the opportunity to remind consumers that its chicken sandwich was back in time for National Sandwich Day—and several other chains clucked similar messages: Y’all…It’s Sunday. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands. Also, don’t make Chick-fil-A’s mistake and forget an elemental brand tenet—it’s closed on Sundays. MORE
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Yahoo Sports wrote : The 4.5 Dick’s Sporting Goods brings in new woman CEO. MORE
This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community. MORE
There’s no shortage of holidays for brands and consumers to celebrate, but National Doughnut Day is always a crowd pleaser. The brand trended all day in the United States, alongside the larger #NationalDonutDay trend. Of course, non-doughnut brand managers couldn’t help themselves, piling onto the hashtag with clever (and not-so-clever) tweets. Social media managers for entertainment and sports brands didn’t miss the chance to get a few clicks, either. MORE
But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent. Consumers can purchase Crucial Catch merchandise , of which all proceeds go to the American Cancer Society. Estée Lauder is getting consumers involved via purchases as well as hashtags on Instagram. MORE
These locations will be smaller and will “feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar.”. The “adapt or die” adage must be acted upon well in advance of your organization’s attempts to adapt to consumers’ changing behaviors and desires. Nearly two-thirds (62%) of consumers want the organizations they patronize to take stands on social and political issues. MORE
The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. Around 120,000 mint juleps , the official drink of the Derby, are consumed each year at the historic racetrack. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Brand marketing coordinator—Nike (Oregon). Community engagement editor—The Register-Guard (Oregon). MORE
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more. Sports leagues postpone games, practices after Jacob Blake shooting. Gen Z consumers are 1.21 MORE
as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. MORE
Dashlane: Unnamed Temporary Sports Blog. Brand Journalism. G&S Business Communications: Customer Narratives Fuel Brand Journalism for a Water Solutions Leader. Maxwell: Pacific Foods’ Leftover Upgrade Interactive Video Consumer Sweepstakes. Consumer Products Campaign. MORE
That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. MORE
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more. Leaving it in its current state isn’t doing right by the current and former Periscope community or by Twitter. MORE
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Amazon, for example, reminded consumers that its employees’ and customers’ safety is its first priority. Sports are back. MORE
We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself. MORE
This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community. MORE
Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. It’s provided updates to its employees and consumers, giving its staff at closed locations up to two weeks of pay for previously scheduled hours and opportunities to work at other stores. Though he mentioned Target’s crisis response, the focus remained on affected employees and consumers. How can a brand be “present”? MORE
We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community. MORE
An increasing number of younger consumers are gravitating to the video streaming service Twitch, which has traditionally catered to gamers, and TikTok, a social media app designed for making and sharing comedy bits, lip-synching clips and more. Marketers have to appeal to their passions: gaming, sports, beauty and culture. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. That makes it a great place for a brand to step in. MORE
Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change. MORE
Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. No matter your industry or organization, you can help your audience become more savvy information consumers by sharing updates from reputable sources along with tips on how to identify misinformation. MORE
Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. 1—and brand managers are scrambling to deal with the upcoming restrictions. The law will require an “opt out” button on each page of your website that enables consumers to tell your organization if they do not want their data to be collected and sold, and will also enable consumers to opt out of your organization’s terms of service without penalties. The post Brand managers gird for Calif. MORE
For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. MORE
This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community. MORE
Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. They’re the small chocolate candy many consumers have eaten since childhood. Here are some brands that are mostly known by acronyms or initialisms. CVS Pharmacy — Consumer Value Stores. MORE
Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more. The Consumer Electronics Show was scheduled for Jan. MORE
Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19. Branding Campaign. Dashlane: Unnamed Temporary Sports Blog. Community Relations Campaign. IW Group: McDonald’s Asian American Community Engagement. Content Marketing and Brand Journalism Campaign. MORE
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.” MORE
The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Matt Holguin – adidas Football Community Manager. MORE
Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”. As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford said. MORE
Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. Deloitte said that by understanding the experience and catering to it—such as by keeping messages transparent and clear—you increase the changes of employees, investors, consumers and other stakeholders coming with you on the road to recovery. Disney creates branded face masks. MORE
Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Several commercials are in current rotation promoting the community provided by Facebook Groups. MORE
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. Would a free cookie persuade you to vote in the 2018 midterm elections? MORE
Brand Community Consumer Sports PR Daily
NOVEMBER 6, 2018
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. Would a free cookie persuade you to vote in the 2018 midterm elections?
PR Daily
SEPTEMBER 5, 2019
as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Solo PR Pro
JANUARY 24, 2017
We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself.
Flack's Revenge
AUGUST 6, 2019
Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”
PR Daily
MAY 14, 2019
Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. They’re the small chocolate candy many consumers have eaten since childhood. Here are some brands that are mostly known by acronyms or initialisms. CVS Pharmacy — Consumer Value Stores.
PR Daily
JULY 15, 2019
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.”
|
PR Daily
AUGUST 28, 2020
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more. Sports leagues postpone games, practices after Jacob Blake shooting. Gen Z consumers are 1.21
PRSay
AUGUST 6, 2019
By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.
PR Daily
MAY 1, 2020
Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. Deloitte said that by understanding the experience and catering to it—such as by keeping messages transparent and clear—you increase the changes of employees, investors, consumers and other stakeholders coming with you on the road to recovery. Disney creates branded face masks.
Cision
JUNE 9, 2016
My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. It’s more entertaining and less time consuming. You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier.
PRSay
AUGUST 12, 2016
For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.
|
Karen Freberg
SEPTEMBER 17, 2017
The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Matt Holguin – adidas Football Community Manager.
PR Daily
JUNE 5, 2015
There’s no shortage of holidays for brands and consumers to celebrate, but National Doughnut Day is always a crowd pleaser. The brand trended all day in the United States, alongside the larger #NationalDonutDay trend. Of course, non-doughnut brand managers couldn’t help themselves, piling onto the hashtag with clever (and not-so-clever) tweets. Social media managers for entertainment and sports brands didn’t miss the chance to get a few clicks, either.
PR Daily
OCTOBER 11, 2018
But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent. Consumers can purchase Crucial Catch merchandise , of which all proceeds go to the American Cancer Society. Estée Lauder is getting consumers involved via purchases as well as hashtags on Instagram.
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix.
PR Daily
JULY 29, 2020
Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more. The Consumer Electronics Show was scheduled for Jan.
Doctor Spin
SEPTEMBER 22, 2020
This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community.
Doctor Spin
SEPTEMBER 22, 2020
This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community.
Doctor Spin
SEPTEMBER 22, 2020
This is especially prominent when it comes to consumer electronics: The Chinese smartphone Xiaomi Mi Note 10 , for example, has five cameras. Instead, they focus on active lifestyle choices in the extreme sports community.
PR Daily
NOVEMBER 29, 2016
When engaging with consumers online, do you ever feel like you’re talking to a wall? There is no one-size-fits-all answer to building engaged online communities and executing successful digital campaigns. The best hashtag campaigns are clever and relevant, and they deliver a brand’s core message. Consider using a new blockbuster film, sporting event or holiday to spark interest.
PR Daily
DECEMBER 16, 2020
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more. Leaving it in its current state isn’t doing right by the current and former Periscope community or by Twitter.
PR Daily
JULY 22, 2020
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Amazon, for example, reminded consumers that its employees’ and customers’ safety is its first priority. Sports are back.
Waxing UnLyrical
JUNE 4, 2014
It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Creating a sport around your brand may be the most sophisticated gamification on the planet.
PR Daily
AUGUST 31, 2020
Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change.
5W PR
NOVEMBER 7, 2019
Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Several commercials are in current rotation promoting the community provided by Facebook Groups.
PR Daily
JUNE 1, 2020
Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. It’s provided updates to its employees and consumers, giving its staff at closed locations up to two weeks of pay for previously scheduled hours and opportunities to work at other stores. Though he mentioned Target’s crisis response, the focus remained on affected employees and consumers. How can a brand be “present”?
PR Daily
APRIL 17, 2020
Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”. As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford said.
PR Daily
JULY 6, 2020
It can’t just be the brand. The two sports teams recently announced that they’re considering changing their names and logos. The National Football League team’s owner, Dan Snyder, said its process will “take into account not only the proud tradition and history of the francise but also input from our alumni, the organization, sponsors, the National Football League and the local community”: pic.twitter.com/FjTJTreKBm. Consider how you can thank your brand ambassadors.
PR Daily
DECEMBER 14, 2020
The Cleveland sports team is planning to retire the name (Indians) it has carried since 1915, answering years of protests from Native American organizations and fans that called the moniker racist. This will be especially crucial if you’re looking to attract and engage younger consumers.
PR Daily
SEPTEMBER 16, 2019
Purdue Pharma denies the lawsuits’ claims, and the company’s chairman of the board of directors, Steve Miller, said the “settlement framework avoids wasting hundreds of millions of dollars and years on protracted litigation, and instead will provide billions of dollars and critical resources to communities across the country trying to cope with the opioid crisis.”. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].
PR Daily
FEBRUARY 5, 2020
These locations will be smaller and will “feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar.”. The “adapt or die” adage must be acted upon well in advance of your organization’s attempts to adapt to consumers’ changing behaviors and desires. Nearly two-thirds (62%) of consumers want the organizations they patronize to take stands on social and political issues.
PR Daily
OCTOBER 14, 2019
Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. 1—and brand managers are scrambling to deal with the upcoming restrictions. The law will require an “opt out” button on each page of your website that enables consumers to tell your organization if they do not want their data to be collected and sold, and will also enable consumers to opt out of your organization’s terms of service without penalties. The post Brand managers gird for Calif.
PR Daily
DECEMBER 8, 2020
Dashlane: Unnamed Temporary Sports Blog. Brand Journalism. G&S Business Communications: Customer Narratives Fuel Brand Journalism for a Water Solutions Leader. Maxwell: Pacific Foods’ Leftover Upgrade Interactive Video Consumer Sweepstakes. Consumer Products Campaign.
PR Daily
JULY 21, 2020
Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. The video is a humorous look at consumers’ current experiences staying at home, featuring modified exercises, bread making, couch sitting, hobbies and more.
PR Daily
MAY 1, 2019
The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. Around 120,000 mint juleps , the official drink of the Derby, are consumed each year at the historic racetrack. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Brand marketing coordinator—Nike (Oregon). Community engagement editor—The Register-Guard (Oregon).
PR Daily
MARCH 24, 2020
Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. No matter your industry or organization, you can help your audience become more savvy information consumers by sharing updates from reputable sources along with tips on how to identify misinformation.
PR Daily
NOVEMBER 4, 2019
On Sunday, Popeyes took the opportunity to remind consumers that its chicken sandwich was back in time for National Sandwich Day—and several other chains clucked similar messages: Y’all…It’s Sunday. Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands. Also, don’t make Chick-fil-A’s mistake and forget an elemental brand tenet—it’s closed on Sundays.
PR Daily
NOVEMBER 24, 2020
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Yahoo Sports wrote : The 4.5 Dick’s Sporting Goods brings in new woman CEO.
PR Daily
NOVEMBER 12, 2020
Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19. Branding Campaign. Dashlane: Unnamed Temporary Sports Blog. Community Relations Campaign. IW Group: McDonald’s Asian American Community Engagement. Content Marketing and Brand Journalism Campaign.
PR Daily
DECEMBER 9, 2019
An increasing number of younger consumers are gravitating to the video streaming service Twitch, which has traditionally catered to gamers, and TikTok, a social media app designed for making and sharing comedy bits, lip-synching clips and more. Marketers have to appeal to their passions: gaming, sports, beauty and culture. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. That makes it a great place for a brand to step in.
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