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Along with sharing content from official sources and helping your employees and consumers to identify misinformation, also consider using influencers and your organization’s biggest advocates to further your messages through smaller or one-on-one conversations (which can increase trust). MORE
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more. It’s offering consumers a check for $3.79 MEASURED THOUGHTS. MORE
Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server. MORE
Meet your audience where they are, and, when appropriate, throw shade at your competitors—provided your overall message fits your campaign goals and brand voice. MEASURED THOUGHTS. Edelman’s 2019 Trust Barometer Special Report revealed that for 81% of consumers, trusting the organization to “do what is right” is a major consideration for purchasing. However, only one in three consumers trust most of the brands they regularly patronize. MORE
The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year. Here are today’s top stories: Brand managers jump on Twitter to celebrate Groundhog Day. Holidays, such as Groundhog Day, provide a respite for brand managers looking to connect and share levity with their followers, so embrace the opportunity. MEASURED THOUGHTS. MORE
Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. It recently surveyed 1,000 consumers in three generation brackets : millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up). Here’s what brand managers should know: 1. 1 as most consumers’ preferred social network. percent of millennial consumers—along with 50.4 MORE
Cuomo explicitly tied the law to racial equity and stated that the program will prioritize helping communities who have been impacted most by the War on Drugs. Brands offer muted April Fools’ Day gag campaigns after a year of loss. MEASURED THOUGHTS. MORE
As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change. A local community could be designated as a “hotspot.” MORE
Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. Google Ads is offering a new experimental video feature that will allow brands to test and compare different video strategies to refine their campaigns. MORE
The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). It’s also a CSR effort that ties to Pedigree’s brand and stands out from other community efforts. MORE
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. MORE
Adam Singer, the Measurement Man. who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. In our ever-changing social sphere, there are so many different places consumers can go to get their content fix, and each of these worlds have a unique feel. Conversion is anything that you would define as a success for your brand. A couple years ago, a consumer would see a banner ad and purchase right there. MORE
Hello, communicators: Avocados from Mexico created a campaign that encourages consumers to celebrate Cinco de Mayo from home: Being indoors doesn’t mean you can’t celebrate #CincoDeMayo ! MEASURED THOUGHTS. MORE
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead. Less advertising, more brand building. For online brands, digital advertising and performance marketing have dominated marketing strategies worldwide. MORE
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. MEASURED THOUGHTS. What safety measures do they expect? MORE
For Jelmar President Alison Gutterman, the idea to launch a branded Spotify playlist started with her own dislike for cleaning. “I Jelmar started in 1949 and has become a storied brand in the cleaning supplies industry, more recognizable by the names of its products “Tarn-X” and “CLR.” Now the company is launching a series of Spotify playlists to engage with consumers as they use its products. Community at its core. Do they suggest additions to a CLR-branded playlist? MORE
While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? If every brand indicates on the surface level that it’s doing good or giving back, doesn’t it drastically reduce the impact? Developing New Community Outreach Metrics. MORE
as tragic shootings continue to plague the nation’s communities. MEASURED THOUGHTS. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. MORE
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation. Or discovering that you are now the target of millions of dollars of ads from The Lincoln Project, you’ll be spending more time defending your brand than you will on promoting it. If you haven’t noticed, employees are your most visible brand ambassadors. The post What trends will shape the future of measurement? MORE
Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place. Keeping engagement high can help keep your brand top of mind as you plan and execute your recovery strategies. MORE
It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. Measurement and PESO. MORE
John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. but did you enhance brand. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. MORE
The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Instead of launching a branded presence on every social media platform, focus on the few where your audience resides. These platforms should also be a fit for your brand voice and content efforts. Put consumers first. MORE
Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data. Applying metrics to your myriad marketing approaches can be a major challenge—especially for larger brands or companies with multiple brands. Brand image. MORE
It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” They make natural brand ambassadors. Measuring success. MORE
Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.”. MORE
Google wrote : As COVID-19 continues to impact communities around the world, people and families everywhere are spending more time at home. Why it matters: Consumer behaviors have shifted in response to COVID-19, and some of them will remain long after shelter-in-place orders are lifted. MORE
Hello, communicators: Amanda Ponzar, chief communications and strategy officer for Community Health Charities, recently shared her “Captain Vote America” costume that she created as part of the nonprofit’s “Fall for a Cause” campaign: . MEASURED THOUGHTS. MORE
Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The basics of brand perception. MORE
With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. MORE
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. MORE
Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. MEASURED THOUGHTS. MORE
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. MEASURED THOUGHTS. MORE
PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”. As you can imagine, Snapchat measurement is not straightforward. Brand discovery (“Discovery”). MORE
The videos cost $75 each and are a clever way to boost revenue during COVID-19, while also strengthening brand awareness and engagement. We have ignored, excluded, and disappointed members of our community and staff. MEASURED THOUGHTS. MORE
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.” MORE
The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. The following metrics do: Are you using brand ambassadors to help spread the word about your product or service? Is it so good they can’t help but share it with their communities? MORE
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness. MORE
Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . Good morning, PR pros: A US Foods survey of roughly 500 food delivery drivers and more than 1,500 consumers in the United States reveals that more than one in four delivery drivers (nearly 30%) eat items from customers’ orders before delivering them. The findings speak volumes about delivery apps’ contractor behavior and consumer trust. MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts. MORE
Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS. MORE
Brand Community Consumer Measurement 
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.
PR Daily
OCTOBER 23, 2020
It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” They make natural brand ambassadors. Measuring success.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts.
PR Daily
APRIL 27, 2020
It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. Measurement and PESO.
PR Daily
FEBRUARY 15, 2019
Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The basics of brand perception.
PR Daily
FEBRUARY 4, 2020
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value.
PR Daily
MAY 18, 2020
As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change. A local community could be designated as a “hotspot.”
PR Daily
JANUARY 28, 2021
Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server.
PR Daily
SEPTEMBER 5, 2019
as tragic shootings continue to plague the nation’s communities. MEASURED THOUGHTS. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify.
PR Daily
APRIL 9, 2021
Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. Google Ads is offering a new experimental video feature that will allow brands to test and compare different video strategies to refine their campaigns.
PR Daily
JANUARY 20, 2020
Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.”.
|
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.
PR Daily
MARCH 9, 2017
Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. It recently surveyed 1,000 consumers in three generation brackets : millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up). Here’s what brand managers should know: 1. 1 as most consumers’ preferred social network. percent of millennial consumers—along with 50.4
PR Daily
MAY 13, 2020
The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). It’s also a CSR effort that ties to Pedigree’s brand and stands out from other community efforts.
PR Daily
SEPTEMBER 11, 2019
The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Instead of launching a branded presence on every social media platform, focus on the few where your audience resides. These platforms should also be a fit for your brand voice and content efforts. Put consumers first.
PR Daily
MARCH 1, 2021
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead. Less advertising, more brand building. For online brands, digital advertising and performance marketing have dominated marketing strategies worldwide.
PR Daily
NOVEMBER 7, 2016
Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data. Applying metrics to your myriad marketing approaches can be a major challenge—especially for larger brands or companies with multiple brands. Brand image.
PR Daily
APRIL 1, 2021
Cuomo explicitly tied the law to racial equity and stated that the program will prioritize helping communities who have been impacted most by the War on Drugs. Brands offer muted April Fools’ Day gag campaigns after a year of loss. MEASURED THOUGHTS.
Cision
JUNE 1, 2017
The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. The following metrics do: Are you using brand ambassadors to help spread the word about your product or service? Is it so good they can’t help but share it with their communities?
PR Daily
MARCH 9, 2021
Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. MEASURED THOUGHTS.
PR Daily
MAY 11, 2020
Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place. Keeping engagement high can help keep your brand top of mind as you plan and execute your recovery strategies.
PR Daily
APRIL 7, 2020
Along with sharing content from official sources and helping your employees and consumers to identify misinformation, also consider using influencers and your organization’s biggest advocates to further your messages through smaller or one-on-one conversations (which can increase trust).
PR Daily
JULY 31, 2019
Meet your audience where they are, and, when appropriate, throw shade at your competitors—provided your overall message fits your campaign goals and brand voice. MEASURED THOUGHTS. Edelman’s 2019 Trust Barometer Special Report revealed that for 81% of consumers, trusting the organization to “do what is right” is a major consideration for purchasing. However, only one in three consumers trust most of the brands they regularly patronize.
prTini
NOVEMBER 17, 2016
While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? If every brand indicates on the surface level that it’s doing good or giving back, doesn’t it drastically reduce the impact? Developing New Community Outreach Metrics.
Social PR Chat
AUGUST 24, 2016
Adam Singer, the Measurement Man. who has been a digital marketing consultant for everything from SEO to PR to social media to measurement. In our ever-changing social sphere, there are so many different places consumers can go to get their content fix, and each of these worlds have a unique feel. Conversion is anything that you would define as a success for your brand. A couple years ago, a consumer would see a banner ad and purchase right there.
PR Daily
JUNE 29, 2020
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. MEASURED THOUGHTS.
PR Daily
AUGUST 1, 2019
Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . Good morning, PR pros: A US Foods survey of roughly 500 food delivery drivers and more than 1,500 consumers in the United States reveals that more than one in four delivery drivers (nearly 30%) eat items from customers’ orders before delivering them. The findings speak volumes about delivery apps’ contractor behavior and consumer trust.
Waxing UnLyrical
JUNE 28, 2013
John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. but did you enhance brand. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.
PR Daily
FEBRUARY 2, 2021
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation. Or discovering that you are now the target of millions of dollars of ads from The Lincoln Project, you’ll be spending more time defending your brand than you will on promoting it. If you haven’t noticed, employees are your most visible brand ambassadors. The post What trends will shape the future of measurement?
PR Daily
MARCH 1, 2021
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more. It’s offering consumers a check for $3.79 MEASURED THOUGHTS.
Waxing UnLyrical
AUGUST 5, 2015
PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”. As you can imagine, Snapchat measurement is not straightforward. Brand discovery (“Discovery”).
PR Daily
FEBRUARY 18, 2021
The videos cost $75 each and are a clever way to boost revenue during COVID-19, while also strengthening brand awareness and engagement. We have ignored, excluded, and disappointed members of our community and staff. MEASURED THOUGHTS.
PR Daily
MAY 5, 2020
Hello, communicators: Avocados from Mexico created a campaign that encourages consumers to celebrate Cinco de Mayo from home: Being indoors doesn’t mean you can’t celebrate #CincoDeMayo ! MEASURED THOUGHTS.
PR Daily
SEPTEMBER 12, 2019
For Jelmar President Alison Gutterman, the idea to launch a branded Spotify playlist started with her own dislike for cleaning. “I Jelmar started in 1949 and has become a storied brand in the cleaning supplies industry, more recognizable by the names of its products “Tarn-X” and “CLR.” Now the company is launching a series of Spotify playlists to engage with consumers as they use its products. Community at its core. Do they suggest additions to a CLR-branded playlist?
PR Daily
JUNE 9, 2020
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. MEASURED THOUGHTS. What safety measures do they expect?
PR Daily
FEBRUARY 2, 2021
The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year. Here are today’s top stories: Brand managers jump on Twitter to celebrate Groundhog Day. Holidays, such as Groundhog Day, provide a respite for brand managers looking to connect and share levity with their followers, so embrace the opportunity. MEASURED THOUGHTS.
PR Daily
APRIL 29, 2020
Google wrote : As COVID-19 continues to impact communities around the world, people and families everywhere are spending more time at home. Why it matters: Consumer behaviors have shifted in response to COVID-19, and some of them will remain long after shelter-in-place orders are lifted.
PR Daily
MAY 1, 2020
Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS.
PR Daily
JULY 15, 2019
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.”
PR Daily
OCTOBER 30, 2020
Hello, communicators: Amanda Ponzar, chief communications and strategy officer for Community Health Charities, recently shared her “Captain Vote America” costume that she created as part of the nonprofit’s “Fall for a Cause” campaign: . MEASURED THOUGHTS.
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