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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

The videos cost $75 each and are a clever way to boost revenue during COVID-19, while also strengthening brand awareness and engagement. We are ashamed of Newfields’ leadership and of ourselves. We have ignored, excluded, and disappointed members of our community and staff.

The next crisis: Why all consumer-facing businesses should prepare

PR Daily

As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change. A local community could be designated as a “hotspot.”

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it.

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server.

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Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Home Depot announced that it’s requiring all customers to wear masks in its United States locations, starting July 22: To help protect our associates, customers and communities, we’re taking an important step and requiring customers to wear masks in all U.S. CRISIS LEADERSHIP BOARD.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. On Tuesday, February 17, 2015 at 8:30 p.m.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. The survey reported that 71 percent of consumers say it’s important for organizations to take a stance on social issues and current movements, and 75 percent say they’ll start shopping at a company supporting an issue with which they agree. “As

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Use content to humanize your brand.

Amid multiple crises, a California utility overhauls its leadership team

PR Daily

That strategy is hardly novel: When a company hits rock bottom, a leadership change can demonstrate new practices and priorities. We have heard the calls for change and have taken action today to ensure that PG&E has the right leadership to bring about real and dynamic change that reinforces our commitment to safety, continuous improvement and operational excellence,” the board said in a news release. “We Still, the leadership change was an essential move for the utility.

Brand conversations during COVID-19

Stephen Waddington

It’s led to a saturation and brands struggling to cut through. Consumers have access to the same media and channels. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.

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Learning from Volkswagen: 4 crisis leadership lessons

PR Daily

Continued verbalization of regret, empathy, sympathy and even embarrassment is a crucial factor in rebuilding trust with consumers, journalists and stakeholder communities over the long term. “. Promptly ask for help and counsel from victims, government, the community of origin, independent observers and even from your opponents,” he advises. Provide them with key terms, brand names, people names and hashtags to search for on a tough, regularly scheduled basis.”.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more. Brands offer muted April Fools’ Day gag campaigns after a year of loss. CRISIS LEADERSHIP NETWORK.

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). It’s also a CSR effort that ties to Pedigree’s brand and stands out from other community efforts.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. And hopefully in leadership roles.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge.

The importance of civility for brand reputation in 2020

PR Daily

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Brands on Twitter have long made a name for themselves with witty repartee and taking the fight to their competition.

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

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Communicating With Customers During the ‘New Normal’ of Coronavirus

PRSay

The COVID-19 crisis has changed how organizations market and consumers react. As digital marketing accelerates, success means finding ways to personalize messages that form connections between your client or potential customers and your brand.

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

the business community has tried to come to terms with its role in fighting systemic racism. What have been the best responses to the Black Lives Matter movement from the business community? This report is brought to you by Ragan’s Crisis Leadership Board.

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Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. CRISIS LEADERSHIP BOARD.

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3 ways to build more enthusiastic online communities

PR Daily

Think of a time when you connected with a stranger over love of a brand. Now, imagine a brand manager who initiates conversations about the products she sells and the feelings she fosters. That’s the goal of community building. Community building with your customers dramatically shapes the work of the entire company, from the conferences your CEO attends to the new feature your team will build next. Communities enter the daily lives of your customers and users.

3 lessons from Starbucks’ and Instagram’s leadership changes and departures

PR Daily

Thank you to the entire community as we move on for now. A huge thank you to everyone in the community who we’ve met along the way. Though Starbucks didn’t announce any current leadership departures, it warned employees that it was making changes to its organizational structure—which involves corporate leadership layoffs. Johnson’s copy was also loaded with jargon, which didn’t help soften the blow of the news that “significant” leadership changes are on the horizon.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Hello, communicators: Avocados from Mexico created a campaign that encourages consumers to celebrate Cinco de Mayo from home: Being indoors doesn’t mean you can’t celebrate #CincoDeMayo ! CRISIS LEADERSHIP BOARD.

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

PR Daily

The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year. Here are today’s top stories: Brand managers jump on Twitter to celebrate Groundhog Day. Holidays, such as Groundhog Day, provide a respite for brand managers looking to connect and share levity with their followers, so embrace the opportunity.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Google wrote : As COVID-19 continues to impact communities around the world, people and families everywhere are spending more time at home. Why it matters: Consumer behaviors have shifted in response to COVID-19, and some of them will remain long after shelter-in-place orders are lifted.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. CRISIS LEADERSHIP BOARD. Disney creates branded face masks.

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IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. CRISIS LEADERSHIP BOARD. Cosmetic brands quietly drop talc from products.

3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. RELATED: Join us for our Leadership and Executive Communications Conference ]. This time, Starbucks’ leadership has been prepared. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. That’s the true mark of a brand value: what a company is willing to risk.

NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet

PR Daily

Hello, communicators: Amanda Ponzar, chief communications and strategy officer for Community Health Charities, recently shared her “Captain Vote America” costume that she created as part of the nonprofit’s “Fall for a Cause” campaign: . CRISIS LEADERSHIP NETWORK.

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Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place. Keeping engagement high can help keep your brand top of mind as you plan and execute your recovery strategies.

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

PR Daily

Hello, communicators: Johnson & Johnson’s Band-Aid brand announced it’s launching bandages in a range of five shades to better suit diverse skin tones. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice.

STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

ImPRessions - Crenshaw Communications

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others. Companies prioritize empathy in COVID-19 communications.

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Honoring Juneteenth, revisiting racist brand origins, and addressing harassment during WFH

PR Daily

Uncle Ben joins Aunt Jemima as brands revisit potentially racist caricatures. Fox Business wrote : “As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices,” Mars said in a statement. “As

6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR strategies that worked for brands two months ago might not be effective today. In the decade from 2009 to 2019, the role of PR pros shifted from press release distribution and mass pitching to a more refined and targeted approach, focused on storytelling and thought leadership.

Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more. It’s offering consumers a check for $3.79 CRISIS LEADERSHIP NETWORK.

5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.