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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

The next crisis: Why all consumer-facing businesses should prepare

PR Daily

As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change. A local community could be designated as a “hotspot.”

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR?

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. Here are three ideas to make your organization top of mind for LGBTQ community: 1.

5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

How Oscar Mayer is fostering community during COVID-19

PR Daily

How are you creating community and interaction for your external audiences during the COVID-19 pandemic? At least, that’s the hope for brands such as Oscar Mayer that are seeking new ways to engage fans. Brand managers know that audiences are missing social gathering and interaction.

Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. Introducing Crisis Dashboard.

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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. A great example of a purpose driven brand is Texas-based retail grocery chain H-E-B.

How to build trust and connection with your consumer audience

PR Daily

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. PR Daily: In your opinion, what online assets are the most valuable for brands right now, and why?

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts.

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Use content to humanize your brand. And subscribe to our Crisis Daily newsletter!

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization.

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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Eastern time as we discuss with Kaye best practices for media relations in a crisis. CRISIS LEADERSHIP BOARD.

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Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. as tragic shootings continue to plague the nation’s communities. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. How can brand managers build loyalty with their audiences?

How to Survive this Crisis

The Proactive Report

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Coronavirus is having a significant effect on many businesses.

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What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

How brand managers can build lasting relationships during COVID-19

PR Daily

The true value of PR might be its ability to respond fittingly during a global crisis. Marketing has been sidelined with directives not to sell to anxious and weary consumers. A PR pro is the essential crisis Sherpa your brand needs to survive.

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The importance of civility for brand reputation in 2020

PR Daily

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Brands on Twitter have long made a name for themselves with witty repartee and taking the fight to their competition.

How you can keep your organization relevant in the midst of a global crisis

PR Daily

Brand managers that can help connect audiences with their community, provide comfort and share crucial messages about safety and solidarity can keep their names on the tips of consumers’ tongues. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

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How brand managers can show authenticity on COVID-19

PR Daily

How are organizations showing empathy for their consumers and employees—without coming off as opportunists looking for a headline? One brand that York takes a close look at is UberEats, the food delivery wing of Uber that is seeing increased demand during the COVID-19 pandemic.

Brand 136

The 3 biggest mistakes in most crisis comms plans

PR Daily

I’ve seen a lot of crisis communications plans. Ninety percent of them get a couple of things right: They have a list of their comms team contacts, often with a phone tree so everyone gets called promptly when a crisis hits. They also lay out at least a few specific roles for the first comms team members who start working on the crisis. In a real crisis, time gets compressed. A crisis is a tough climate in which to operate. Crisis Communications

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Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). It’s also a CSR effort that ties to Pedigree’s brand and stands out from other community efforts.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Cuomo explicitly tied the law to racial equity and stated that the program will prioritize helping communities who have been impacted most by the War on Drugs. Brands offer muted April Fools’ Day gag campaigns after a year of loss. CRISIS COMMUNICATIONS.

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3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

Brand conversations during COVID-19

Stephen Waddington

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. It’s led to a saturation and brands struggling to cut through.

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Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.

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For food and beverage brands, COVID-19 creates unique litmus test

PR Daily

While the crisis unfolds and the news remains grim, businesses can prove their purpose as they find ways to be of service in their communities. Forward-thinking brands are demonstrating their ability to nimbly pivot and provide creative solutions that address new consumer needs.

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Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. The move conveys the risks brands are willing to take to be relatable to their target audience. Fortune reported : “We see [quick serve restaurants] increasingly taking marketing risks to find cultural relevance and claim attention across social media spheres, especially in response to moves from their competitors,” Corey Chafin, principal in the consumer and retail practice of A.T.

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

the business community has tried to come to terms with its role in fighting systemic racism. What have been the best responses to the Black Lives Matter movement from the business community? This report is brought to you by Ragan’s Crisis Leadership Board.

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.”.

Managing the Aftermath of a Digital PR Crisis

5W PR

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. That’s just a fact of doing business in the modern world.

Ideas for marketing telehealth in the COVID-19 crisis

PR Daily

As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine. Yet, until now, consumer demand has lagged. Message to the values that consumers are seeking the most.

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Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. CRISIS LEADERSHIP BOARD.

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Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions.

6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR strategies that worked for brands two months ago might not be effective today. The key to surviving and thriving through the crisis is flexibility and a willingness to adapt to new ways of doing business. How can you lead your community through the crisis?

Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more. It’s offering consumers a check for $3.79 CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Chipotle hones loyalty to bring consumers back

PR Daily

Chipotle’s brand managers are trying everything to get people to rekindle their bygone obsessions with the fast-casual burrito pioneer. Last month, consumers lined up for free burritos. It showed a net loss of $26 million in the first quarter, but perhaps this was the expected outcome after enticing consumers with free product. The brand’s chief development officer, Mark Crumpacker, announced the loyalty program during an earnings call, but he didn’t give specifics.

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

This show is basically focused on providing a voice to the small business community. What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

The videos cost $75 each and are a clever way to boost revenue during COVID-19, while also strengthening brand awareness and engagement. We have ignored, excluded, and disappointed members of our community and staff. CRISIS LEADERSHIP NETWORK.