ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Strategic PR delivers many benefits for adtech brands. It gives adtech brands a distinct edge in an overly commoditized marketplace.

Publicity 203

Publicity Marketing Advertising Advertising 203

The Hoyt Organization

NOVEMBER 24, 2023

They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. This generation of consumers matured in a digital age defined by rapid technological growth, instant connection, and the reign of social media. What Is Purpose-driven Storytelling?

Storytelling 59

Storytelling Publicity Consumer Advertising 59

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 80

Case Study Study Brand Branding 80

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. One way to do that is to use smart technology to help you out. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Interested in learning more about visual storytelling? Evaluation.

Storytelling 107

Storytelling Video Strategy Analytics 107

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 92

Travel Trends Tourism Transportation 92

PR 20/20

NOVEMBER 23, 2020

Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. The flywheel connects marketing, sales, and service so each feeds the other, enabling brands to actually deliver on that overall experience and build momentum from an aligned, remarkable customer experience.

Technology 73

Technology Strategy System Storytelling 73

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Big brands use cases are often winners.

Case Study 298

Case Study Study B2B Technology 298

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. Not every sector is exciting or accessible, especially in B2B technology.

How To 310

How To Transportation Software Employee 310

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Brands are not built on what companies say about themselves, they are built on what others say about those companies. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Performance Storytelling integrates both analytics and creativity. Stay focused on your positioning and branding.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. We can’t show their actual technology but can share a glimpse of their thinking about the category. . Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

NOVEMBER 15, 2023

But it] is about meeting employees where they are and trying to find technology that enables good communication from an organization’s leadership team in [the employee’s particular] place of work. We also enable email access to files they need, or to our internet, our storytelling. We don’t feel like we’re quite there yet.

Employee 117

Employee Internal International Storytelling 117

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

PR in High Definition

JUNE 27, 2017

And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Due to the immersive nature of VR, brands can give people an incredibly powerful experience. But is it too early for brands to invest in VR? Or should they wait until the technology has evolved?

Brand 63

Brand Branding Hotels Storytelling 63

Beyond PR

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73