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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. See a movie?

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. PR gives brand advocates a voice. Think again.

B2B 170
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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Strategic PR delivers many benefits for adtech brands. It gives adtech brands a distinct edge in an overly commoditized marketplace.

Publicity 203
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2022: The Year of the Employer Brand Story

Shift Communications

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. We’ve found success in mini-conferences we call thought leadership panels.

Brand 196
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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities. The post Riding The Mobile Wave: What’s In It For PR?

Mobile 334