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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

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How to Use Instagram to Tell Your Brand’s Story


With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Successful storytelling results from setting a tone and maintaining it throughout your posts.

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How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.

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3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

Instagram Video Changes: Is Longer Better For Brands?


It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. What Does This Mean For Your Brand?

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Use Instagram to show off that win!

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Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more. Instagram offers users control over ad data.

UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Your storytellers aren’t in the office to participate in interviews and videos? John Kaplan, group creative director at Centerline Digital , shares why UGC is a good option for brand managers during this crisis: PR Daily: Why should brand managers turn to UGC in a crisis? Kaplan: The platform really depends on the brand and their demographics.

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Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.” Oprah Winfrey posted an anguished cry on Instagram, stating that she can’t get rid of the image of the police officer’s knee on Floyd’s neck. View this post on Instagram.

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When is it OK for your brand to weigh in on breaking news?

PR Daily

We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand. At worst, you will create a tone-deaf campaign that damages your brand reputation and hurts readers.

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How to tell a story through Instagram

Axia PR

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you.

Why brand managers should choose Instagram over Snapchat

PR Daily

With the rise of social media, every person with a Wi-Fi connection can become a storyteller. Today’s digital storytellers rely heavily on visual social platforms such as Instagram and Snapchat to share their lives with family, friends and consumers. Snapchat vs. Instagram. Brand managers and celebrities caught on to the fad, giving fans a more personal, behind-the-scenes peeks into their worlds without having to send photos and videos directly.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Particularly on Instagram, Apple sources user-generated content through the #ShotoniPhone hashtag. Social Media Storytelling

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Your brand needs to do more than that to build inroads and tell your story effectively. Gillette, a P&G brand, even sued them in 2015, citing patent infringements.

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7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. What do younger consumers want to see from brands on Instagram?

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. Instagram rolls out post suggestions. The product is just one of the new forms of the cereal brand’s offerings and partnerships.

How brands should respond to the BLM movement

PR Daily

Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion. Although the initial eruption of Black Lives Matters protests occurred in late May following the death of George Floyd, the movement remains, and as a result, companies and brands have grappled with how to respond. Branding, as a concept and activity, is fairly recent. Now brands can be the ones pushing for change.

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CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. 2 on the list of brand attributes that lead to purchase—and consumer loyalty: Image courtesy of Edelman.

Retail 101

Pushing the Limits on Instagram in 2018

The Christensen Institute

Join the Instagram party and be sure to know your limits. Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history. Understanding Instagram Limits and Possibilities. Some call Instagram the next Facebook; some call it the cat’s meow. Your Instagram Aesthetic. Pushing the Instagram limits.

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. Here’s the first post from the account, which comes with a detailed description of why Instagram decided to launch it: The business community in all capacities—from major brands, to small businesses and creative agencies—has been an important part of Instagram since the beginning. As more of our fans joined Instagram, we leveraged advertising to reach even more of them.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Instagram, Twitter and Facebook, along with emails, are the best way to reach them. What matters is understanding who they are and where they reside, so you can build an effective social media storytelling strategy.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

We exist to endear brands to all people. Our brand has been tarnished. The first paragraph of the apology also announces that its “brand has been tarnished,” saving the second paragraph for the remorse of the “pains and concerns” caused by the remarks. Even though video is the top content format, most brand managers are crafting them for Facebook, followed by their organization’s website. Instagram comes in third: Image courtesy of Hubspot.

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. If you want to dip your toes in the Snapchat waters and need inspiration, here are 8 ways to regularly captivate your audience and inform them about your brand.

What Instagram’s New Timeline Means


You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In August 2015, there were 50 million ad impressions on Instagram. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. Instagram has the leverage.

How to Boost B2B Lead Generation with Instagram Stories

B2B PR Sense

Quick question: Is Instagram a resource for B2B lead generation? Historically, there have been three go-to networks for B2B companies -- Twitter , LinkedIn , and Facebook -- while Instagram had a solid footing in the B2C space. So what's changing changed to make Instagram a viable option in the B2B space? It comes down to the addition of new tools like Instagram Stories. What is Instagram Stories? Instagram Stories take this one step further.

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IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Cosmetic brands quietly drop talc from products. The brands are hoping to avoid scrutiny, with spokespeople downplaying the decision to remove talc from their product lines. The tech company has been vocal on social media about racial injustice, including Instagram posts from CEO Jeff Bezos.

Report: 83% of millennials want brands to align with them on values

PR Daily

For audiences in the millennial demographic, it’s crucial for brand managers to demonstrate that they align on social issues. About two-thirds (65%) of millennials say they have boycotted a brand that took the opposing stance on an issue, and 62% favor products that show off their political and social beliefs. Even those consumers who identify as being influenced by a platform like Instagram aren’t as likely to be converted into customers as you might think.

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Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

The company, which stopped the products’ production while it overhauled the branding to be more inclusive, said the bars with the new packaging will be available in 2021. Instagram offers new features to mark 10th anniversary. The social media app celebrated a decade of its users “pushing culture forward” with a thank-you note from Adam Mosseri, head of Instagram, as well as offering users different logos to use for the app, including Instagram’s classic Polaroid-inspired logo.

Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Those who enter photos of their dips using the hashtag #HomemadeCinco on Instagram can win $50 prizes each day of the sweepstakes: Image courtesy of Avocados from Mexico. Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling. It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers. Instagram Stories versus Snapchat Stories. On Instagram, Stories tend to use one punchy sentence or quotation per screenshot. Snapchat Stories also tend to be wordier than Instagram Stories. Humanize the storyteller or the outlet.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Musa Tariq, global head of marketing for Airbnb Experiences, recently tweeted a suggestion to Facebook executives about changing an Instagram Stories sticker’s text to, “How can I help?”. I have a small request @instagram – how can we change the default text here, from “Ask me a question” to “How can I help?”. Disney creates branded face masks. Other companies such as Fanatics are selling branded face masks, featuring images such as sports teams logos.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

The effort is a creative way to offer consumers a family-friendly activity while still adhering to COVID-19 guidelines, and can serve to boost the brand’s reputation as well as earn it kudos and headlines. Instagram unveils ‘Reels’ to compete with TikTok .

6 ways to tell better visual stories on Instagram

PR Daily

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. You must master the intricacies of the visual platform, the social media consultant, speaker and Instagram expert says in a Ragan Training video, “Advanced Visual Storytelling on Instagram.” ” With 700 million users, Instagram is a powerful platform with a lower bounce rate than other social media sites, she says in her presentation. Rule of thirds.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Why it matters: Can Instagram convince consumers that it will handle its data carefully in light of parent company Facebook’s many data scandals? Instagram hopes users will opt in to receive a specialized service, but the test case might be instructive for communicators. Related reading: Nike’s stock price and brand image falter after NCAA star’s shoe blowout.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. The report also breaks down which brands are most attractive to different genders. How are you working to make your brand more meaningful for your audience? Learn more about brand intimacy by reading the full report.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy. . Snap throws shade at Instagram. Snapchat is riding high since revealing that 13 million daily active users joined its platform in the past quarter, and it took aim at Facebook-owned Instagram with its “Real Friends” campaign. View this post on Instagram. View this post on Instagram.

How to coordinate brand voice across global branches

PR Daily

Take that idea and apply it to global brands, with localized content teams all working with their own external resources and freelancers, and you can begin to see a super-sized challenge. Luckily, there are ways to ensure your brand voice is flexible to fit within each of your markets, without sacrificing your core brand identity and values. Global brand challenges. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

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How to Get Your Brand Noticed in a Crowded Market


Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. A lot of brands try to do too much. For most brands, that’s definitely Facebook.

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