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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. Collaborating with digital influencers.

Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess. Smart PR pros and clients know this.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Content Marketing Digital PR

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. What does that mean for PR pros? PR people should understand this model well – it’s third-party endorsement. A link from a trusted media site or an authority in your field obviously counts more than a link from the guy down the road who has no real connection to our brand.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Content Marketing Digital PR

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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Make These 4 Edits To Your Digital PR Outreach

Buzzstream

PR professionals must keep researching. . Does this person write on the topic you’re pitching? . Image from FRACTL and displayed on PR News Daily. . Write for your own blog or company’s blog.). Is your brand present on these lists?

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” Digital PR leaders are energetic, assertive, adventurous, smart and ambitious, according to IBM’s Watson. Traits such as “energetic” were linked to “fast-paced and busy lives”—something to which many PR pros can relate. PR Daily also was represented, at No.

AI Writes a Pitch

Buzzstream

Can AI write a subject line – a good one at that – and follow with a solid pitch? . AI Writes Surprisingly Good Pitches. Keep prioritizing your brand building (including your personal brand) and establishing trust now.

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve.

4 digital PR and social media lessons from your favorite celebrities

PR Daily

There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online. As we celebrate the launch of PR Daily’s 2018 Digital PR & Social Media Awards , we’re crowning these stars with social media awards of their own: Best Product Launch. Rihanna and her brand have a combined 62.6 How can you adapt that approach to give your audience a behind-the-curtain look at your brand?

9 expert tips for writing press release headlines

PR Daily

Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline?

How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

Pitches can make or break a PR campaign. Once you’ve nailed their name, a long-winded opener is unnecessary, but charging straight in with a line such as, ‘Here are some new products from [brand name], please find the imagery and prices attached’, can also be seen as rude or unprofessional. .

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it.

Now accepting submissions: PR Daily’s 2016 Digital PR & Social Media Awards

PR Daily

As one of PR Daily’s most popular programs, the Digital PR & Social Media Awards recognizes the most innovative communicators in PR and marketing. We’re looking for experts in digital communication to share their work with us—and the world. How did you interact with your biggest fans on Twitter, Facebook or perhaps your brand new mobile app? Perhaps you brought your brand to the public through an experiential marketing campaign.

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

4 tips for using word-of-mouth to tout your brand

PR Daily

A referral from an influencer can increase a brand’s visibility and credibility. Some influencers are paid by brands to tout their product or service, but their followers are more likely to trust their recommendations if they align with the brand’s ethics and values. RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Influencers can help promote user-generated content to an audience that might lie outside your brand’s reach.

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Today’s Most Important PR Skills – and Needed New Expertise

Glean.info Blog

While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. These are some of the most desirable new PR skills.

Facebook announces live-streaming for brands

PR Daily

Brand managers can be part of the live-streaming trend without leaving Facebook. On Thursday, Facebook product manager Vadim Lavrusik and Facebook engineering manager Dave Capra explained how the new feature works : … With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more. Select Live Video and write a quick description before going live.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

The effort is a great way to increase engagement and strengthen brand affinity online during the holidays—especially as many remain at home. Send a holiday greeting that strengthens both your relationship and your brand with gift baskets from Harry & David.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline? Matt Kovacs is President of California-based Blaze PR , which specializes in integrated PR, marketing, influencer and social media strategies.

CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! Good news is there are at least a few leaders out there demonstrating what it looks like and how social media can benefit their personal and professional brands. As of April 2015, CEO participation on social media is still low.

Why PR May be the Answer to the Future of Search

The Proactive Report

PR and the Future of Search. Well, if the searcher is going to find what they’re looking for on the search result page (SERP) you had better rethink how you write your meta tags for the pages on your website and how you craft the content people see when they search – for the brand and the generic keywords related to your brand. What’s that you say – your PR team doesn’t know how to write meta tags?

New Twitter Rules Good for Brand Storytelling

The Proactive Report

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in brand storytelling. This is a great new feature that can be used to tell your brand story. Subscribe to the Digital PR Tips newsletter to get the latest news in your inbox. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitter

How to Create a Media Kit

5W PR

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. In March 2020, digital newsroom designer pr.co

CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! appeared first on Laurie Pehar Borsh Digital PR. As of April 2015, CEO participation on social media is still low.

Tips for wooing journalists with topics and formats they favor

PR Daily

Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. Which raises the question, “What type of content should digital PR pros be pitching?”. When PR pros take time to pitch writers the content they want in the way they want it presented, everyone wins. The post Tips for wooing journalists with topics and formats they favor appeared first on PR Daily.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Not familiar with the changes in the digital customer journey.

Essential Elements for Success With Local Marketing

5W PR

The local pages have to be found on their own, and through the national brand website, which means that the business has to localize the way that the website is coded. Consumer PR Digital PR Public Relations

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. Most disturbing is the omission of the need for PR talent to have visual content skills.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

Why it’s important: The MLB team has been bucking growing criticism for years over its name, logo and mascot, and the recent news is the latest in a string of announcements from organizations that are looking to clean up their branding of any racist or non-inclusive imagery and names.

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Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Good morning, PR pros: Peeps and Crocs have teamed up to offer pastel-colored footwear, complete with Peep-shaped jibbitz: Croc out your Easter baskets with a pair of PEEPS X Crocs, officially on shelves today! Several tech giants are offering their digital workplace resources for free as the COVID-19 outbreak worsens and many organizations are telling their employees to work from home (most recently, Amazon and Microsoft). FREE REPORT: State of PR 2020 ].

CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Brand Personal Publicity for Executives Public Relations Social Media for Business digital executive MANAGEMENT media personal pr PRODUCTION social

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. So what’s a PR pro to do? Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle.

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CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! Good news is there are at least a few leaders out there demonstrating what it looks like and how social media can benefit their personal and professional brands. As of April 2015, CEO participation on social media is still low.

How Fake News Affects PR

The Proactive Report

Fake news hurts PR by lessening trust in all media. The fictions and fabrications that comprise fake news are but a subset of the larger bad news phenomenon, which also encompasses many forms of shoddy, unresearched, error-filled, and deliberately misleading reporting that do a disservice to everyone,” writes Snopes founder David Mikkelson. How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media.