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Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. Learn new digital skills or partner with experts in SEO and social media.

The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

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Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. PR is suddenly sexy again.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. What does that mean for PR pros? And suddenly Digital PR is in demand.

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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. A lot of writing.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” PR Daily also was represented, at No. — PR Daily (@PRDaily) February 7, 2020.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Digital PR

9 expert tips for writing press release headlines

PR Daily

Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. When writing a press release, even experienced PR pros can get tripped up.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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4 digital PR and social media lessons from your favorite celebrities

PR Daily

There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online. Rihanna and her brand have a combined 62.6 How can you adapt that approach to give your audience a behind-the-curtain look at your brand?

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.

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4 tips for using word-of-mouth to tout your brand

PR Daily

A referral from an influencer can increase a brand’s visibility and credibility. Some influencers are paid by brands to tout their product or service, but their followers are more likely to trust their recommendations if they align with the brand’s ethics and values.

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Now accepting submissions: PR Daily’s 2016 Digital PR & Social Media Awards

PR Daily

As one of PR Daily’s most popular programs, the Digital PR & Social Media Awards recognizes the most innovative communicators in PR and marketing. We’re looking for experts in digital communication to share their work with us—and the world.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Facebook announces live-streaming for brands

PR Daily

Brand managers can be part of the live-streaming trend without leaving Facebook. Select Live Video and write a quick description before going live. Other early adopters to the feature can give PR and marketing pros ideas for the tool as well.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Good morning, PR pros: Peeps and Crocs have teamed up to offer pastel-colored footwear, complete with Peep-shaped jibbitz: Croc out your Easter baskets with a pair of PEEPS X Crocs, officially on shelves today! FREE REPORT: State of PR 2020 ].

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. So what’s a PR pro to do? Getting already-busy employees to see the value and write posts.

Tips for wooing journalists with topics and formats they favor

PR Daily

Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. Which raises the question, “What type of content should digital PR pros be pitching?”. Brand Journalism Content Marketing PR Writing & Editing

Why PR May be the Answer to the Future of Search

The Proactive Report

PR and the Future of Search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

New Twitter Rules Good for Brand Storytelling

The Proactive Report

We’ve all learned to write short, pithy comments making every character count. But there are some changes you can put to good use in brand storytelling. This is a great new feature that can be used to tell your brand story.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline?

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” Not familiar with the changes in the digital customer journey.

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Most disturbing is the omission of the need for PR talent to have visual content skills. Digital PR digital PR online PR SEO skills talent

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Find the differentiating brand story: Weave that story into all your content so it shows how your brand stands out.

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How Fake News Affects PR

The Proactive Report

Fake news hurts PR by lessening trust in all media. How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media. One of the core activities of PR is to get coverage for our brands or clients in the media.

CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As of April 2015, CEO participation on social media is still low.

The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Digital PR

How to Use Twitter in Media Relations

The Proactive Report

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Now write a killer pitch in less than 100 characters.

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? It is MORE IMPORTANT THAN EVER to focus a large part of PR around building trust. Digital PR And is a declining trust in media real?

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Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As of April 2015, CEO participation on social media is still low.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. One of the ways this affects PR is working with the media and influencers. What we do see is a concentration of content and brand activity on the major social media platforms.

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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. One of the ways this affects PR is working with the media and influencers.

Trends 141

CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Brand Personal Publicity for Executives Public Relations Social Media for Business digital executive MANAGEMENT media personal pr PRODUCTION social

Social media network broadcasting: No sales pitch please!

Personal PR

Write about current events, give your opinion on trending issues or add insight to popular topics. Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.